Online Marketing

Recently, Plum Blossom Network hosted by the Plum Blossom Network "Mobile Marketing Special Day" was held in Beijing, China's largest mobile advertising platform Anwar Media Vice President Qin Feng, was invited to conduct mobile advertising related research and case sharing, and Outlook for new trends in mobile marketing. Brand advertisers in the Super App show the growth trend Advertising growth mainly requires the display volume and delivery budget of these two indicators of coordinated growth, any one of the indicators of excessive growth, the entire industry chain is adverse. Demonstrated growth in volume, slower budgeting, slower media, slower growth in display, delivery ...

Resource Trend 1: More Apples Appear in Billion, and Organized in Combination with Brands Into 2014, the demand and supply of mobile marketing are both rapidly increasing. As a marketing, you must first have the resources, and now more and more App began to declare that they have millions of users, the entire mobile market is rapidly increasing user base, which created a mobile marketing environment. From the customer's point of view, the growth of mobile supply and demand side is also very fast, in 2011, customer App marketing is running very small, 5-10 million. Slowly, more and more branded customers start running and their budgets run ...

Not long ago, NetQin's micro-music live wallpaper chief marketing officer Zhao Yurun recently told DoNews interview said that the dynamic wallpaper will become a new way of mobile Internet marketing movie. Mobile phone and movie target population are highly coincidental, but also have potential spending power, so mobile wallpaper can be online booking, movie peripherals, cinemas to increase conversion rate. Zhao Yurun introduced, micro-Lok live wallpaper as a network Qin company "mobile Internet search and advertising platform," one of the entrance, through the unlock, dynamic wallpaper and user interaction, and then the user traffic to the cell phone ...

Suddenly, I found myself very much like to summarize the issue of occupational level, some friends may think this is very real. However, in fact, understanding your own goals and testing standards is the prerequisite for your successful completion of this task. Establish a clear goal, and break down the small targets and test standards that are easy to accomplish. Can be used to monitor their own completion, modify bias, and continue to motivate yourself. It is only fitting that the product manager measure his level with his work output. So I want to talk to you, what kind of product to be able to count as a good product manager. ...

& http: //www.aliyun.com/zixun/aggregation/37954.html "> nbsp; The first person: scolded out of the door, what dog manager, the monk has no hair yet, what comb to sell! Find a pub Drink a boring wine, sleep, go back to tell the manager, the monk no hair, comb can not be sold! Manager smiled, monk no hair I do not know? The second person: came to a temple, found a monk, monk Say, I want to sell you a comb, ...

Lead: This is a clear fan economic context: Internet marketing today is always the most important people, as long as you can create your own community, what you sell products will be successful soon. Some time ago, there is such a message on Weibo: Aoi in the sale of the underwear! Everyone will be very surprised. Aoi is far beyond our expectations, fans have been concerned about when she shoot a new shot, the benefit of all mankind; but would not have never thought of the Aria diverted to sell underwear. Aoi origin from the AV world, now sell underwear, and this ...

Currently, many brands are ready to join the army, following the tide of social media marketing. Most of the brands expect to learn some social media marketing experience from former brand owners. So we started researching a social disintegration - a brand new survey from EXACTTARGET and CoTweet where we can see why many companies that use socialized new media for brand marketing have one after another in social media Fall in the ring planted. Among all the people surveyed, most of the business owners said they had ...

[E-commerce website ten easy-to-use rules] 1. Users do not need to register can be purchased directly; 2. Registration to be simple; 3. Tell the user where they are; 4. To make users feel safe; 5. Order confirmation; 6. Search function; 7. List related products; 8. Action button; 9. Avoid hidden costs; 10. Let the shopping cart can be seen at any time. The competition in e-commerce websites is getting more and more intense. Although you may be selling the best things at the lowest price, the user's purchasing experience is equally important. For e-commerce websites, ease of use is ...

1. Know your content information What information does your brand have? These internal and external information about your brand, you need to understand. You should first ask your own questions, sometimes stupid questions, and then find the answers to these questions, and then for your content marketing audience to develop appropriate content information, which I advocate webpower China customers in the development of mail Personalization of content that has been emphasized in marketing is very much the same. In this process, you need to pay attention to some techniques, such as not to the audience that "buy my goods!", But for another argument, such as "I ...

When we are still struggling to find a way of marketing, Steve Jobs told us the highest level of marketing is what he is how to do marketing? He enlighten us the following: 1, looking for a good mentor; 2 , Create great products; 3, stick to their beliefs; 4, willing to spend money; 5, will create excellent experience; 6, keep secrets, create a sense of mystery; 7, find an opponent; 8, fans into sermons ; 9, do not talk too much about products; 10, the use of pictures, rather than words. No doubt, Steve Jobs is successful, he changed almost to bankrupt Apple Inc. change ...

Since the WeChat public accounts have been divided into service numbers and folded subscription numbers, indeed, the micro-operators have felt the chill. At a participating WeChat marketing conference, when guests shared their case stories, they said that the average graphic conversion rate of their official WeChat accounts for about 20%, so is 20% the average conversion rate of WeChat graphic? ?In fact, I do not know. However, we can give you optimistic data, a WeChat conversion rate of images and texts within seven days has risen several times, and the average conversion rate of this company's public accounts has about 40%. how did you do that...

Once there was a fan of travel products asked me how to do marketing. I'm talking about running social media accounts. Let him do not understand is that there is already so much, my chance there? The answer is yes! And this may be the only way with limited resources! Traveling in Spain, I gave the Spanish Chinese the largest life class Public account: Spain Lifecom team to share how to operate social media accounts, the content of the day and the past two years in the Johnson & Johnson, OPPO, Lenovo and other major companies training their own review, write down this series, I hope everyone Help ...

Step one: Describe the context Before you get the user's attention, one thing you must do. Establishing a contextual context will make it easier for you to remember from the crowd. The context can be attributed to the main reason you can keep users focused on you. If your public number is of concern to them, the subscription becomes the context you send them any email. If it's what's found on your site, then this person's search for your topic or service information is the context. If you are advertising in a newspaper or magazine, then the subject of the publication is ...

At the beginning of 2014, there is no doubt that "you from the stars" is the hottest drama, and people face the snow "fried chicken and beer" has become the most fashionable words. Even WeChat also seized this good opportunity. When you send out "fried chicken and beer" in WeChat, there is a falling snow. We can see the degree of overheating in this Korean drama. And even more hot, look at those crazy Fans, there are many star chase drama crazy, there are fans said there are not less than 200 stars mentioned "you from the stars." Valentine's Day when fans bought the "Beijing News" ads, really ...

If you have an exclusive message, then how do you do? In previous times, you may call the hotline to get royalties, but in today's Internet age, you are likely to send microblogging, WeChat, to get more More forwarding volume, traffic and attention. But this may be just one part of the current media landscape. "Yang Mi Marriage" refraction of information dissemination of new thinking Some time ago, no doubt "Yang Mi Marriage" is entertainment headlines. From the announcement of the wedding, to the day's wedding scene, each media resorted to every means ...

Recently, there are a lot of online articles on WeChat marketing, singing, and singing bad. However, I still said that you did not hear, did not see, does not mean did not happen, no matter how others say, I will continue to bird to WeChat marketing series articles to finish. In addition, this WeChat marketing is a technical activity, which can not be done overnight. You want to achieve the effect of immediate impact, or do you a good variety of promotional tools. The first two articles said introductory articles and WeChat facade articles, for WeChat marketing and getting started, it is recommended to see the first two articles. This article speaks ...

In the commercial world, payers can be prey, and marketing is almost the plan of hunting. Carnegie's "Human Weaknesses," a book that has been selling well for decades, is still the top commercial textbook yet. Your weakness is changing Well, the way to find your weakness is changing. You've seen a variety of discounts, discounts, but if a company suddenly unexpected whim, so you can enjoy the food without paying it, what would you do? Burger King was second only to McDonald's worldwide The second largest fast food company, with the sudden emergence of Subway, ...

It is probably hard to have any innovation in the way of "collecting money" on the Internet. It only means collecting money from consumers and collecting money from enterprises, and the value of the services you provide to them is relatively large. So the question is how much to close, and what pipeline to close. When the four segments, Customer Segments, Value Propositions, Customer Relations and Channels, etc. are gradually set, your revenue potential is probably fixed, and the rest is about how you "mined" the gold mine. ...

Since ancient times, the power of commentary is great, as the saying goes, word of mouth etc. idioms can show this. One of the earliest ways of communication is oral communication, here to talk about word of mouth marketing is to use oral communication to achieve marketing. According to word of mouth, a good product can spread the effect. As long as we say good things, even if not good, there may be three people into the tiger's feeling; even a good product, if word of mouth to do well, it is likely to be awesome due to the brand is very poor influences. Because the power of word of mouth is so powerful, many businesses are using their own reputation to establish their own products ...

How to play microblogging marketing advantage? This is the microblogging operators have been thinking about the issue. Recently, Sina Weibo and Shanghai Tianzifang CMC launched a series of cooperation activities, which is a good start. Tianzifang most belong to cultural and creative enterprises, need to find suitable marketing tools. "Weibo Marketing" is a positive attempt. PURELAND "Qinglan commune" adhere to the art of home-based hand-painted porcelain shop, operating in Tianzifang for nearly 3 years, the public relations responsible person Mr. Su told us through Sina microblogging activities promotion, is fancy microblogging Fans, in this ...