Online Marketing

CICC recently published a "Depth Research Report on E-commerce Industry," which reported that China has a large number of group-buying companies and a serious problem of homogeneity. Group buying is an emerging online sales model combining e-commerce B2C and SNS platform marketing, that is, The power will bring together consumers who know and do not know, to enhance the bargaining power with the merchants, so as to obtain a large degree of profit sharing. And traditional C2C, B2C e-commerce is different, buy to some extent C2B (Consumer to Business) ...

When conducting user research (especially qualitative research), we often select methods such as testing, interviews and focus groups and need to find the right users for observation. User recruitment is an integral part of the job. Recruiting users are tedious, and indeed, it is a matter of determining who to recruit, finding them, arranging time to meet and having them present to assist us in our mission. Recruiting users need to be good at communication with strangers and coordination skills, you can handle the difficulties encountered in the recruitment process, to recruit representative sample of users to participate in the study. Recruited ...

Location Game Company SCVNGR's new LevelUp platform introduces geo-based gaming to preferential activities. The more LevelUp you use, the sooner you can get into a new "level" for a particular business, resulting in better deals. LevelUp was launched in Boston and Philadelphia about a month ago. Today's offers are for start-ups. Unlike the other promotions at LevelUp, this event involves 3 different businesses (instead of the 3 offers for the same business). Level 1: $ 250, you will get ...

If your blog is not welcome now, do not question the reader's appreciation level, do not underestimate the readers' desire for knowledge, because the easiest and most likely reason is: Bowen's quality is not good enough. This is a blog post that discusses how to improve the quality of blog posts. When I read all the PPT books I could find last September and then turned my blog back, I suddenly found myself deprived of the pride that I had been proud of, so it took a full seven months to make a difference and achieved initial success. Although the Prajna black hole is still very small, it is not worth mentioning, but for such a long time finally wrote ...

On Valentine's Day 2004, Mattel released a press release saying that the Barbie and Ken decided to break up 43 years after dating and Bobby started dating Australian surfer Bryant. Last year, Ken successfully returned in Toy Story 3, a scene of reunion with Barbie being praised by the audience and Barbie fans. Mattel has since embarked on a public relations battle that is set to return, an important part of which is to sign up for an account on Facebook, Twitter, and the geo-targeted social networking site Foursquare. Ken's social networking page wrote that after breaking up with Barbie, Ken walked through many years ...

Chengyuan | Scholarly Renren and Kaixinwang have both heard the news that they will be listed during the year. However, these capitalist moves have not been interpreted as good news by people in the industry. Because there are a lot of people think that Renren and Kaixin have become the bright yellow flower. With the further concentration and consolidation of the domestic large-scale Internet platform and the arrival of a new round of capital market bubble, Renren and Kaixin have been given time And the space is not much, if not "shot" may no longer opportunities. In reviewing the wave of domestic SNS boom in the past five years, there are actually too many questions worth considering. for the time being...

Initially, poly-cost-effective in all types of media, a large number of ads, and quickly spread a cost-effective brand image, which in non-Taobao users to cultivate their own brand awareness, Taobao users also consolidate the poly Cost-effective understanding of the brand, so the value-added together to enhance the brand played a very positive role. Prior to launching the ad, research team Q3 had conducted a study on the cost-effective brand influence, focusing on six key indicators in the study: - Familiarity: examining whether a user knows and understands the extent to which a user is brand- , Which reflects the market's performance and status ...

Content brief introduction This book combines the characteristics of management, tools and workplace novels, and the author is the most powerful team of domestic product manager consulting community. This book is a complete introduction of product management, product manager-related knowledge in the form of workplace novels, and all the questions and answers were placed in 101 designed the plot, at the same time, each plot also has a corresponding relationship between each other , So that readers can not only understand the complete knowledge of product management from the concrete plot direction, but also deeply feel the real working state of a product manager, and from the point of knowledge ...

The phrase "Everyone is a product manager" does not mean everyone can take a product manager as his occupation, but instead emphasizes the need to focus on the needs of the audience and on the user experience in all kinds of daily life events This idea. If you observe carefully and you are good at discovering and thinking more, you will inevitably find that the framework of thinking that makes a product actually applies in your life, even with us. Let me now turn to a few more typical examples of recent encounters in life. First, the electronic screen shopping cart bother electronic screen shopping cart is actually in the supermarket ...

The first step in content marketing is to identify topics based on factors such as your industry, your company's characteristics, your marketing audience, and more. Content marketing may not plagiarize the theme and the will is not firm, if the company decided to embark on content marketing this road, do not think about it will be solved soon, you have to find a subject, at their own pace, insisted for some time, and consumers Establish long-term trust between the high interaction. The brand is very forward looking and has two purposes for content marketing: 1. They want content marketing to transform their internal industry experts into external, ...

Corporate content officers need to be well aware of industry trends, corporate history and culture, product features, service concepts and customer habits. They can expressly and intensively integrate resources inside and outside the company from a strategic point of view, Effective modes and ways of communication between different stakeholders. He can not write with the brand, PR copy these together. What is content marketing? A wide variety of explanations, but basically there are two core: it is non-interruption of marketing, with the target group willing to accept does not ...

Advertising effect is narrow and broad sense. Narrow advertising effectiveness refers to the economic benefits of advertising, that is, advertising to promote product sales increase, which is the effect of advertising sales. The broad effect of advertising refers to the realization of the purpose of advertising activities. It is the sum of the direct or indirect changes caused by the advertisement information in the process of its dissemination. It includes the economic benefits, psychological benefits and social benefits of advertisements. For the Internet advertisers, advertising agencies, e-commerce, corporate website to promote the effect of monitoring services. One, 85% of the ads no one nickname because of the characteristics of the memory rate than the high name ...

"Do not talk to strangers, do not do new things, continue normal life .Tile, do not curiosity, play you will, far from adventure, some think about it, no need to change. Familiar place, it is best to stay at home, listen to the same music, see the same people. Repeat the same topic. Do not mind too live, dream to be practical, do not try anything. ... No Need ... No ... How would you feel when your ears sounded like the familiar "nagging" over and over again? This copy has now generated a fair amount of Weibo. ..

http://www.aliyun.com/zixun/aggregation/549.html "> Posted 6-day click-through rate breaks 6 million Thai ads! Thailand DTAC Telecom continues the warmth line. Mom is not at home, when the baby kept crying When should I do? Mother's voice? Mom's grimace? Or ........? Babies cried bad milk father, even with the mother video is useless. At this time, miracles appeared. Hold the baby up, the baby gradually stopped crying, and the other video ...

When the change 3 or change 2, we can see the deformation of the Lenovo one machine, as well as in the elevator Shu Shu milk drinking the second goods, but also think the mere fight lens too nervous, if it is occasionally broadcast Advertising is still quite fresh, and very funny. However, when we look at it, we feel that it has all but disappeared, almost to the point of being a frenzied ad, and we have not given up half the number yet. In the end, everyone decisively defined the film as being full Chinese elements of the American advertising blockbuster. From drinks to sunglasses, from wine to bank cards, from cars to nutrition ... change 4 electric ...

On Friday afternoon, I read Transformers 4 almost half awake. And in the midst of the movie show, I see constant retreat from the audience. I guess many people, including Black Marko, are actually suffering from such a so-called Hollywood blockbuster. When I read this movie, I did not even have the desire to procrastinate. It can be said that this is a typical Hollywood movies, clutter of the story, piecing together the plot, as well as Li Bibing jiao Biao, coupled with the far-fetched Chinese elements that ubiquitous ads implanted. It can be said that this is a typical ...

"Let every inch of beauty be able to stand the test of detail." Aoi signed the name next to this line, and on the table is full of her participation in the design of underwear drawings. "Aoi will come to the workshop, and she will use the sewing machine, and she will draw sketches, or go find some reference material, and then come and discuss with our designers." These details give Xiangyi Dai Ding Shijin, director of project planning, left a very deep impression that he would write calligraphy and sell Meng's "Cang teacher" once again to subvert our imagination ...

Lead: The current bento.jp only provides a lunchbox every day, but the website changes dishes daily. And users do not have to make any choice every day, as long as the user to download an app, and then order before 11:30 every day on it. In China nowadays, there are already a lot of Catering Delivery Websites. Some of these websites have done quite a bit or even have a lot of money, such as "hungry" websites. While in the domestic catering takeaway site is generally divided into three types: The first category: catering and distribution are provided by the cooperation of the restaurant, and the site only concentrate ...

In recent days, there are frequent news that WeChat is continuing to limit its circle of friends and endeavoring to support the value of the brand and WeChat public accounts. Each WeChat will not have more than 5,000 personal friends + the number of public accounts concerned. If Once full, users will not be able to continue adding. Tencent phase of the relevant department staff to Xiaobian confirmed the above message. WeChat Buddy & Public Concern accounts are capped at 5,000. However, this morning, the WeChat team's official Weibo also posted Weibo, claiming that WeChat's circle of friends is based on an acquaintance relationship chain.

Lead: In fact, the so-called user experience, not so complicated, as long as you find the user a little bit earlier than the opponent's pain points, and then quickly get rid of a little bit, it would be enough. Today we start with a small thermometer. One night last week, I just attended a small O2O salon. A big guy stopped me and said very sincerely: "Quick knife, I am an entrepreneur and I am mainly doing business with women and children. I Some doubts, I want to talk to you. "In fact, I was thinking, if not my reserved, then I will shout:" Now abducting women ...