You can do a good job product manager

The phrase "Everyone is a product manager" does not mean everyone can take a product manager as his occupation, but instead emphasizes the need to focus on the needs of the audience and on the user experience in all kinds of daily life events This idea. If you look closely and are good at discovering and thinking more, you will inevitably find that the framework of thinking that makes a product actually applies in your life, even with us. Let me now turn to a few more typical examples of recent encounters in life.

First, the electronic screen shopping cart annoyance

In fact, the electronic screen shopping cart adds a block of electronic screens to the shopping cart in the supermarket, and displays normal advertisements in the usual time. When the user walks to a specific area in the supermarket, the related promotion information is pushed. In fact, this idea is very good, but the user does exist there is a demand in this area, but in the current realization, this product has too many flaws, the last time I went to the supermarket is pit was very speechless, I would say Two obvious problems:

Repeated push As soon as I get around a place, a promotion for that place is constantly being pushed, whether or not I've bought it or not at all. Push once to allow customers to know it, a push may be valuable information, unlimited repeat push is 100% spam. There should at least be a judgment that no push will be made if the client has been pushed once or that the client will not push if it is within 10 square meters of the location.

2. Push the sound. Push the screen when the message will be sent "Buzz ~ ~" sound, the purpose is naturally to arouse the user's attention. The sound really easy to notice, but combined with the above push over and over, my cart just like a ring sound like a ring, can not turn off. More people, N shopping cart "Ding Dong Ding Dong" does not stop ringing, it is Xiaofe Wang enjoyable ah. As a reminder, it is not the right approach to remind users that the environment will be more cluttered with sounds that are already relatively noisy in supermarkets, and that high-frequency sounds may annoy users. In fact, the reminder of a shopping cart with a vibration may be more appropriate, after all, in most cases we are also hand pushing the shopping cart, which can cause the user's attention, but also to avoid mutual interference.

This is the application of LBS in the supermarket, but apparently immature. With the development of the mobile Internet, in fact, many people have the idea of ​​location-based push, but also face many problems. For example, pushing the density, as said earlier, push one may be very valuable, but if all businesses are pushing, it must have become a noise, how to control the density of the push is very important. There is the complexity of the reality of the environment, such as the environment above the supermarket itself is relatively noisy, with voice prompts may not be appropriate. Another example is the user stroll through a place not to buy things, but to find the child who ran to the side, then pushing the information has become a disturbance. So a lot of ideas are good, but must be in the user's actual use of the situation (attention is the situation, both the objective environment, but also the user's subjective mind) to add more testing, otherwise it may become annoying electronic screen shopping cart.

Second, let me worry about the subway

There are times taking the subway anxious to do something, from Xizhimen down Line 2, look at the steps I have found on both sides of the subway has been pitched, but I should peace to the side of the door? Looking for a long time did not find the direction of the next step I finally got to the middle of the metro station. I saw the stop in both directions. I knew which side of the car I was going to have.

It is really in a hurry to place the direction indicator in the middle of a subway station, or on both sides of the stairs like the Dazhongsi Station to see the driving directions in this direction. I've seen someone on many occasions da da da go up from this side of the stairs, take a look at the driving directions and then da da da ran across. Beijing is so big and there are many subways. Even people who live in Beijing for some time can not fully grasp the driving directions of all the subways in different directions. In addition, there are still many floating population. It is still very necessary to give prompts in different directions at subway stations . And why the hints are hidden so deep, we must allow users to go to the middle of the platform, on the steps to find? On the entrance near the station, so that users can get tips without cost, is not a better experience? Or on the security machine near the security check when people are doing nothing, completed at the same time can see the tips, is it feasible? Reduce the cost of access to information for users to specify a clear path to the user, which in the product design process Should also pay attention.

Tucao another point is the subway line on the 10th line, actually with red and green that has passed the station. Naked despise me such color weakness ah ... About 7% of men, about 0.5% of women are color blindness weak, this design is tantamount to direct instructions not to serve you this group ah.

In the design of the color can be used as a logo of different states, but should not be the only logo, we must take into account the color blind people. Location, size, shape, light and dark, etc. can be done together with the role of color identification. Such as traffic lights, many traffic lights in addition to color, you can also up and down to identify. In the design of products, we must take into account all kinds of users with physiological defects, what is the design what I forgot, we understand this meaning is like ~

Third, boring bank waiting

Two days before going to the Bank of China to do a card, casually arranged for an hour and a half ~ this one and a half hours sitting in the lobby doing nothing, the chair or no back, uncomfortable ah ~ an hour and a half, the lobby should have an average of two More than a dozen customers, the basic play phone mobile phone, a daze in a daze, in short, are a very boring look. In fact, we come to the bank to do business, in this one and a half hours in addition to the chair, the bank did not provide us with anything of value, but let us find resources to kill this boring time.

I heard that the micro-innovation of CMB is waiting for customers to put the sugar in the hall for candy, which has been greatly improved for the banking industry. However, from the experience, this is not enough. One and a half hours, can you consider introducing financial common sense, allowing customers to learn some relevant knowledge? Can consider the business staff to randomly wait for customers to chat, investigate, listen to the feedback, and then give the customer a souvenir, Allowing clients to have more awareness and feelings about the bank? Can a short video or movie be broadcast to help customers spend their leisure time in this fun time? Relevant knowledge, interaction and deepening of emotions make customers relaxed and happy , Use these methods to attract the attention of customers, they will feel that the waiting time is actually not so boring, maybe they will enjoy this waiting. Also consider the use of this time to expand business is possible? With "worshiping family" in a line, "Do you think people come in just shelter it? They are waiting to give you money, just to see if you have Ability to get. "

Said three in dealing with user waiting, I think the better example: First, there are times with a friend to buy a computer, even with the system driver with what took more than an hour, this process, my friend and I sat on the sofa, look The big screen hanging on the wall of the business release movie, completely attracted, unknowingly passed in time, because the movie did not finish, and finally copy the U disk to go home and continue to see; the second is to take the high-speed rail, the television It is not a mess of advertisements, but a talk show by many elites - friends, entrepreneurs like Pan Shiyi, Yu Minhong, Liu Chuanzhi and others have appeared. High-speed rail for the main customers are generally in the upper middle class, this type of program is still very much to attract the attention of customers, in a few hours drive also gave the customer another option; Third, I heard a pirated XP installed system , In the waiting phase to provide users with games for the user experience.

From the above examples, we can see that users often have to wait when they want to accomplish a certain goal. In the waiting period, we need to do something to reduce anxiety when the user is waiting, not completely Regardless of the user, let the user wait, how to love yourself. The ideal state is on the one hand allow users to ignore the need to wait for the time, on the other hand allow users to get more value, so that users will find it worth the wait, the experience will be good. Believe that you do this product are also deeply sympathetic, Internet products in the various aspects of the link, are not all carefully designed it?

Fourth, embarrassing masks

Prospective wife to me very well, I heard that Beijing haze serious, bought a mask for my girlfriend back home service to Beijing. I'm really touched. I know that prospective mother-in-law is good to me. But the question is, I never wear a mask ....

What are you thinking of this? This feature allows users how to how, I think so what the user will be like ... ... However, the user really needs this feature? You are not in the demand of YY users? The mask example Is not a clear investigation of the user's real needs, just from the perspective of product staff to make judgments. That mask has been lying in my closet, I will save, but it really is not what I need, in fact, quasi-wife if appreciating silver, I will be happier, hehe ...

In the design of products, research on users, and from the user's point of view to consider the issue is necessary. Some needs an objective perspective really necessary, but from the user's subjective point of view may not exist. You are good for the user, also can not bear the user does not need. So to find out the real needs of users, is the product of the basic human capabilities.

In fact, the above four examples just want to show that if you have the idea of ​​making products and can pay attention to all kinds of events in life, you will find the shadow of making products everywhere. I think a good product manager is not just the person in charge of the product on hand. It is also good at discovering all kinds of shortcomings in life, and gives the corresponding solutions to improve the overall life. Products are not necessarily tangible, in fact, a lot of intangible services can also be seen as products, so products are everywhere in life, not to say that it must be a job to become a product manager, as long as you are determined, you are the product manager in life.