Online Marketing

From my current experience, we typically use three main approaches to content marketing, namely, three forms of content marketing. When someone asks me questions about content marketing, I would say so under normal circumstances: "Why do you want to do content marketing, you have to figure out what is your purpose?" After figuring out the problem, you You can choose the most suitable for your content marketing. If you have not figured out why you did this then you will not be able to judge whether or not you have succeeded in this matter. Method one: increase the flow ...

Abandonment of visual marketing is to design good-looking pictures to attract the consumer's point of view, in fact, the senses, the graphics can be solganized, the text can also be graphical. Visual marketing can be expressed by the following formula: "View" ie everything you see + "feel" ie the "camp" that you feel and think of + the "sales" ie sales opportunities The primary purpose of visual marketing is to reduce the content Spread the cost of the Internet nowadays more and more mature, so the cost of promotion is also getting higher and higher, when the competition into the white-hot hair, buyers shopping is sure to share each item down ...

A wine company in product planning, doing pricing strategy planning, and business owners argue, because my pricing is too high, each product is almost twice the original high, business owners feel the high Not normal, certainly can not sell. At this moment I said to the business owner: "If you only want to sell the original price, then we do not need to plan. The greatest skill of our curator is to sell a good product for a good price." I cite an example, "how much a cup can sell in the end" finally persuaded the business owners, fully proved the value of planning the value of product innovation, and now in this ...

To say that the concept of the Internet now the hottest fire, WeChat said the first is a fact that everyone acknowledged. Aunt roasted sweet potatoes around the school when booking with WeChat, as an ideal, ethical, pursuit, knowledgeable youth or middle-aged and become a WeChat Marketing Master, will be our pursuit of life and aims. So now it is necessary to learn some tips or guidelines. First of all, walking rivers and lakes, you do not have a famous head is very shameful, the general manager? Still too shameful enough, at least Ceo, there are a number of company chairman, president, China WeChat Association, WeChat Research Institute Long, United ...

Advertisement has now everywhere, at the same time brings the consumer aesthetic of the ads have also been fatigue. So now a variety of spell creativity followed, in order to allow consumers to take a look at advertisers and agents can be exhausted all the way. But now is the ad to see more creative or too little, almost the same model, less creative, so that consumers can not help but shout for the immediate presence of "boring". Sell ​​Apple - "You are more powerful than you think." Six months after the launch of the 5S, the ad from Apple was released.

The following are five mystery figures related to marketing: 1, the most suitable price = (highest price - lowest price) × 0.618 + lowest price; 2,250 law: behind each customer, in general, there are 250 friends and relatives ; 3, the universe law: 78:22; 4, one percent of the law: any one sales method, if you can achieve the success rate of one percent, then it is normal and reasonable; 5,80: 20 law: 80% The sales performance, completed by 20%. The first mysterious number: golden ratio. Principle: The overall and overall larger ...

Microblogging section of a booming, so lots of hands is also a lot. And brand, business and other creative brands, but also because of soft implant, fun, to advertising and other factors, unlike ads so hard, making the spread of quiet. So, how to create a good brand of the paragraph? With 2013 collection and finishing of the # # # brand segment summary and analysis. First, the content props to product, brand or business elements as a content props to show. Use a lot of props, such as bottles, jars, clothes ...

Sometimes puzzled to be pulled into some QQ group, often in these groups there are so many people in the QQ group to discuss dressing, shopping experience, and sometimes in the QQ group sent a Taobao goods, and sometimes During some activities, just a few hours, it has sold five or sixty orders, sales have reached tens of thousands. Every time I ask this question, these people are not the legendary "nursery"? The first two days chatting with an industry when he was seriously despised, "do not know it, and now self-media Better to play Q ...

Do you remember such an advertising slogan? "Your benefits up ~ ~ not! Is your benefit!", Many people hear this sentence can understand and smile, this whole market is familiar with the context of The ultimate pursuit of the brand it. Brands are a promise in themselves, they lower the cost of choice for the user because most people believe in familiar products and people who are familiar with it, so no matter how good your product is, if one is not created on the market Familiar with the context, then the value of your product is missing, because the emotion did not make people resonate Now we understand why millet will ...

No matter what you think of white gold vulgar or annoying ads, Melatonin is one of the most successful Chinese products sold since the 21st century. This is without doubt. Everything in advertising marketing is to attract consumers to buy. North drift Li in the mall to buy New Year's goods, "the first thing I saw is Melatonin, absolutely it is quite famous, so I bought," I believe many people think so. It can be seen from this incident, the success of melatonin has two reasons: advertising, product packaging. Do you want to know the secrets of Melatonin packaging? What is the nature of the packaging? Packaging essence, not a ...

After Li Na won the Australian Open, cross-media sturdy brushing mode has been started again, from the sports news to the news network, from Sina microblogging to the circle of friends, from the media from the media to the police station of such a government microblogging, all Li Na are praised, or feel sorry for the people themselves can not be shame. Have you ever seen tennis, have become unimportant. For those sponsors and non-sponsors who have prepared both win-win and win-win scenarios, it's going to be a bit of an up-and-coming start on Li's proposition, to some extent already unrelated to the buzz, but must be done Homework. People want to ...

Brazilian Chiquinho Scarpa is a famous rich man, and when he was 62 he began counting his life after his death. "In September, he Announced that he had found it quite good because he saw the records and articles of Pharaohs sacrificial objects in Egypt and was prepared to bury his Bentley worth 1.5 million Brazilian real in his own backyard on September 20. In order to prove himself It is...

Most of the time, for a product operator, the saddest thing is to make the product. Suddenly found, do not know how to sell it. Although to a certain extent advertising is generally appealing to some potential consumers, it is almost impossible for start-up companies to advertise on a large scale. And this shows that start-ups must be precise blow. But to be precise, how should our start-up customers lock in the customer base? Before answering this question directly, we must first understand one rationale. That is why customers buy your product?

Many services now tend to be free, that is, do not charge any fees, free to provide you with the necessary things. Is this a good model for users, in fact? Here are some of the things that are available on the internet, and this one is from Q & A. Q: As more and more services tend to be free and legitimate, they are earning revenue from other sources, but is it really "free"? ISPs tend to pass on profits to real goods or service offerings Business, so the real sense of the gratuity is almost non-existent (such as advertising). But the actual items provide ...

WeChat out, the industry uproar. At the same time, WeChat marketing turned out to be an attempt to sweep the world and promote the momentum of omnipotence. There are also a lot of people who want to take the lead of WeChat marketing to try their best. Also some unbelievably arrogant people also advocate that they are China's WeChat marketing combat NO.1, as people marvel. Others say that they are "the only designated WeChat service provider in the world for the UN Global Alliance for SMEs." All of the above can be classified as cocky dog ​​robbers, do not believe it. WeChat marketing itself is not wrong, wrong ...

In this whole network SNS of today, there are many marketing programs, such as what word of mouth marketing, meager marketing, and ultimately the virus can not be separated from the social nature of the social media, the biggest characteristic of the virus effect But I do not think the virus effect is the essence of SNS.) There will be an exponential rise of users will know about your things through your marketing program, and the various relationships hidden in the SNS will also increase the conversion of the enterprise itself Rate, so has been favored by major companies. Official modest, the official XXSNS homepage, etc. But to do marketing ...

In recent days, there has been a bit of controversy over social media marketing on Sina Weibo, which started with the questioning of individual behaviors that challenged some Weibo marketing companies (or media companies, public relations firms, and I'm confused) Spread to some corporate behavior, the final argument directly points to the entire social media marketing. I do not comment on this microblogging marketing company, this article just want to be here and colleagues in the marketing community to discuss the social media marketing as a whole involved some of the difficulties. We can first review the traditional marketing. Marketing this industry from its out ...

This may surprise you, but the answer to the above question is not Facebook. A growing number of Inc500 companies are incorporating social media into their business and marketing strategies. Not only that, they have achieved some success and are increasingly valuing the overall value of social media. Including some of the fast-growing private companies, many companies have been using "mashups" in social media, and Facebook is one of the most popular marketing platforms. University of Massachusetts Dartmouth Marketing Research Center released ...

I believe that a great product invention can not be separated from the profound exploration of human nature. Maybe you do not know exactly why a product will fascinate you, or you may not know why some companies always make the product you want. So let's see what these companies are using to attract you. The topics that geeks observe this issue are: Internet services that exploit the weaknesses of human beings, and we'll be groping for the various Internet products from the perspectives of "greed," "lust," "vanity," "peep," "laziness" In the end is how to use the weaknesses of humanity to promote and advance. ...

With the development of science and technology, the rapid popularization of the Internet in life is no longer a difficult issue to display advertising anytime. And we often talk about precise marketing to do, and to accurately locate the user. But do you know how scary your ads can look if you overuse user data? Let me give an example of a "horrible" advertisement. One day I opened my mailbox and found my name appeared in the sidebar advertisement. So I whispered in my heart: "How would he know me? He ...