What kind of advertising can be attractive

Advertisement has now everywhere, at the same time brings the consumer aesthetic of the ads have also been fatigue. So now a variety of spell creativity followed, in order to allow consumers to take a look at advertisers and agents can be exhausted all the way. But now is the ad to see more creative or too little, almost the same model, less creative, so that consumers can not help but shout for the immediate presence of "boring".

Sell ​​product series

Apple - "You are more powerful than you think"

Six months after listing in the 5S, Apple's ad was launched. Its main feature is the use of various APPs, which weave into an engaging movement that reflects its own product advantages in a coherent rhythm. Apple has always been the style of work, concise and clear selling products. Incidentally embodies the following high on the central theme "you are more powerful than you think."

Why is it so small compared to the category of this file, because few advertisers now choose to make a product introductory class advertising, which may be forced by the trend of the times, or it will look too OUT.

Selling stars series

Samsung - "Galaxy" series of ads

In the new season's "Galaxy" series of ads, Messi, C Luo, Wayne Rooney and Casillas and other football superstar unveiled. At the increasingly close level of the World Cup, such an All-Star team plus a movie-quality special effects scene, even for the layman is shocking, not to mention the real fans.

PepsiCo - "ShakeYourBody" Dance Forest Assembly

Another favorite is to show off the strength of its star Pepsi beverage industry. The Pepsi World Cup marketing China station will Aaron Kwok, Jolin Tsai, Luo Zhixiang, Huang Xiaoming and Wu Mo worry collected, the fusion of music and football primary colors shot a surrealistic commercials. It is said that Pepsi invested 100 million this time, and the previous Samsung ads have the same purpose, similarities in style.

As well as the few advertisers with long legs because the two Korean drama successors The You From The Star's rapidly popular Lee Min Ho and Kim Soo Hyun can be said to be counterbalancing trends in advertising. From skin care products to beverages to home appliances to mobile phones, and even the two largest Internet companies in China, Alibaba and Tencent, respectively, invited the two to do endorsements.

Specific clickable media 360 inventory manuscript "Star male pk long legs Oba to be branded play bad?"

This is a lot of advertisers will choose a relatively simple way of advertising, just drop the money you can see the improvement, if there is money to be creative, the plot into the star ads, you will get very visual ad screen, Whether it is beautiful, or atmospheric.

Sell ​​creative series

Coca-Cola - lyrics bottle

The "Lyrics Bottle" campaign has put China's most popular and popular lyrics on the bottle. People can scan the two-dimensional code on each bottle, watch a short piece of music animation, and share on social media. These music animation clips have been specially designed to make them suitable for sharing on social media, and every bottle of Coca Cola lyrics bottle allows consumers to share music emoticons associated with the lyrics on the bottle.

Mengniu merit C - large party gatherings

The Mengniu gifted benefits around the product features C, to the Internet exaggerated Funny, to create a "big party" concept, the product features six different characteristics of the character image; around the concept of creating a variety of communication materials: Massive viral video, flash ads, GIFs, comic books, anthropomorphic bottles, etc., will send out the image of the big party as a chain.

The other is to say very big creative advertising, creative word once mentioned is particularly meaningful level of content, but when everyone is creative, there are a few creative ads that really make people Shines, pay for it?

New technology fit

Another new trend is to fit the new technology to achieve higher advertising purposes, LBS, big data, multi-screen, cloud computing various emerging names, to flaunt their tall advertising. Especially in a lot of local tyrant advertisers in the fight star, fight put into the coming when the end. How to play their own ads to spend, is they most eager to see.

Summary of reflection: There is a network statement can be a good summary of the current creative advertising trends "The first to send a woman to spend is a genius, the second is to send flowers mediocre, the third is foolish." Is not a simple new technology, a hot pursuit, and social media interaction allows consumers to be honest, too much advertising surrounded by consumers generate antibodies far more than the main advertisers enough.