There are human weaknesses in internet services

I believe that a great product invention can not be separated from the profound exploration of human nature. Maybe you do not know exactly why a product will fascinate you, or you may not know why some companies always make the product you want. So let's see what these companies are using to attract you.

The topics that geeks observe this issue are: Internet services that exploit the weaknesses of human beings, and we'll be groping for the various Internet products from the perspectives of "greed," "lust," "vanity," "peep," "laziness" In the end is how to use the weaknesses of humanity to promote and advance.

Internet use of human vulnerabilities (a) greed.

In the long history of the development of human society, greed has also promoted the progress of this society. The sales website clever use of this human weaknesses, so in a sense, greed is the backbone of the promotion of sales. In general, whether it is buy, buy, spike, or lottery, the site of such a unified magic weapon is extremely low price, clever use of the characteristics of low prices, fully stimulate the greedy of human nature, and again and again willingly Click to buy. Greed also made a lot of resources in this society ruthlessly wasted.

1, buy

For example, the most popular buy site nowadays, the temptation of ultra-low prices is its most attractive place. As low as three or even a discount price to enjoy the original expensive products or services, which just hit the weakness of human greed. So many users do not have the blind consumer demand for consumer groups buy.

Group buy site are cleverly set the spending deadline, forcing consumers to cherish "do not buy tomorrow, miss the mentality," participate in more and more buy, so that people spend more unknowingly.

As a result, a covetous mentality led many to feel anxious after a large number of group purchases, as too many group purchase volumes were purchased initially and no particularly suitable opportunity was found to be in use, and is approaching expiration date. So tired to run around in all kinds of shops, experience those also discounted products and services.

2, point purchase

Recently a very popular form of shopping: Point-to-Buy.

The user may purchase the bidding rights (usually 1-2 Yuan) according to a certain price. Each bidding will increase the price of the product by 0.01 Yuan, and at the same time increase the bidding time by 20 seconds. When the auction countdown returns to 0, the then leader, the last bidding user, wins the auction, and the end user buys the product at a very low price.

This type of website attracts many users at very low transaction prices. For example, the value of iPhone 4 iPhone 4 was actually 200 yuan price of the transaction, such a low price, inspired the user side of greed. So that many users regardless of money and time costs unlimited input for the site to create a lot of a lot of profits.

People who win the product become more greedy, want to win more products. People who have not won the product because they have invested a lot of money and time, had to re-enter the balance of payments. This vicious cycle is the greedy magic.

3, spike

The same is also very popular website called 'spike' shopping form.

The so-called "spike" is the Internet seller to publish some limited ultra-low price products can only be purchased within a limited time. This just inspires people's infinite desire for greed. Due to the low price of goods, often shelves were sold out, and sometimes even only a second or two.

"Spike" from scratch, from strong to strong but three months time. The same kind of shopping will attract many people to buy the products you do not need, and the real offer of quality products are rarely available, it is difficult to grab. This does not meet the greedy needs of our customers, making it similar to such activities is difficult to once again stimulate people's desire to buy, so this form of shopping is coming to an end.

4, draw

Although the spike is less and less forceful, but the 'ordinary lottery' is a very ordinary marketing strategy is enduring.

In particular, a large number of all kinds of raffle activities appear on the buy site. All kinds of websites have launched similar "0 yuan purchase IPad" and other activities, and even to draw "a suite." Here is the use of people greedy heart, to allow customers to register, buy. And at the same time, access to a large number of user information, after a lot of its buyout publicity to regain their greedy desire. It's like everyone won the lottery, but I do not know I wasted time and into the next greed trap.

5, download

We may all have a habit around us or ourselves. If broadband is on a monthly basis, we are not willing to waste every second of our time downloading content that we do not even need at all times.

For example, a user wants to download a book, and later found himself downloaded thousands of books, to the final estimate of a book did not as. But this greedy attitude gives them a sense of satisfaction. This resulted in a large number of users hang up at midnight download a bunch of files that may be used in the future, thus promoting the development of download software and mobile hard disk.

6, storage space

This is a very interesting phenomenon. When you can recommend your friends to increase the capacity of their own network drives, most people only pursue the maximum capacity regardless of their actual needs. These businesses are using the user "want more" greed, so that users take the initiative to promote their own. The needs of the user can be satisfied, but the user's greedy desire is difficult to be truly satisfied.