What is the beginning of marketing

Abandonment of visual marketing is to design good-looking pictures to attract the consumer's point of view, in fact, the senses, the graphics can be solganized, the text can also be graphical.

Visual marketing can be expressed by the following formula: "View" that is to see everything + "feel" that feel and think of the "camp" that is to create + "sales" or sales opportunities

The primary purpose of visual marketing is to reduce the cost of disseminating content

Today's Internet is becoming more and more mature, so the cost of promotion is also getting higher and higher, when the competition is getting hot, buyers are sure to bet on the spread of each commodity spread costs. In the dimension of brand visual marketing, it is how to pass the maximum visual communication surface, the shortest communication distance and the most effective way of communication. How to increase the effectiveness of communication costs, is the visual marketing part of the content to be completed. Nowadays most of the sellers are usually concerned about what they subjectively say, but in fact, the Internet is composed of two parts, one is a computer, one is a person sitting in front of the computer, and we are always in the back of the computer, Consumers can not see us, you have to say she can not hear, she wants to hear you can not, some people say: marketing as a girl, you have to know what she wanted to give her what.

"Visual Marketing" four-word tactic

"Vision" of the key: to create attention

In the Internet age, can not be concerned about the product, even the best products are also easy to die.

Vision in visual marketing means "seeing" and "staying", attention is the key. At Yinman, our client base, it is a relatively mature stage of the Internet. The new brand generated online every day is growing rapidly, with an average of one thousand shops open every hour. How to stand out in many brands is the first issue facing the way the way the clothing is presented Most people are looking for a model to show their clothes on it, but this is not enough, the consumer is very numb visual experience Because of all this, no new ideas. To show something interesting, consumers are willing to stay. The awakening of consumers' attention is the first step to retain consumers.

Human vision is always a matter of special interest, just as you have countless people in your crowd passing by you, but the one that draws your attention must be the one that is the most beautiful, the tallest, the most special. For example, the twist braids designed by Inman are intended to create their own unique visual symbols that derive their attention from the values ​​that the brand wants to spread. And the value of this distraction symbolic transmission is the solution to the cost of online traffic costs. Because when we said Yin Man said: "That is wearing two cannabis braid clothing brand is Yin Man", your communication has already started because, after all, allows consumers to describe a clear brand When it is difficult, and this brand is also very small.

"Jue" key: wake up memory points

Repeat repeat repeat, insist insisted insisted. Wake up at the same time let her remember, repeat and adhere to is a good way, controversial attention, with the passage of time and brand culture continue to dig deep and in the picture on the implant, but consumers increasingly Recognition, the value of this symbol is more and more obvious, some people think that advertising slogan is the memory of the brand and interpretation of brand connotation, but we think that a valid memory symbol is the brand of all, through the visual to complete the brand communication Visual solgn. Such solgn, which we use in the ad map, used in the product presentation, and used in the event, becomes the highly enriched brand value spread, which is the simplest memory point for a brand to spread content. The solution to the visual memory problem is to focus on the dissemination of brand information, which can be clearly transmitted when consumers read the brand, and simplified in the cost of communication.

Key to "Camp": to create a sense of goodness

Visual does not resonate with consumers, based on what allows consumers to recognize you?

Just as we said, "camp" is to create an atmosphere, but what is the purpose? It is to strengthen the connection with consumers, that is, through the shaping of the brand to allow consumers to form a sense of affection to recognize the brand spread out Values, the Internet is the biggest change occurs, the product value from the product-centric, developed into a real user-oriented pattern, we talk about brand loyalty is not to say that consumers are loyal to the brand's behavior, but the brand to be rewarded Loyal to consumers, because the competitive landscape of the Internet is based on user experience, who can grasp the heart of consumers, who have a place in the market.

In the Internet, many brands shout brand value shaping, but often spread out of things is the knowledge and practice is not unity, in Yin Man's visual blockbuster, is a consumer insight, in line with consumer inner state of the photo, from the cotton The backdrop of hemp gives a rustic return to the spread of slow life values, from the sensual femininity of consumers to the presentation of romantic aestheticism, all of which are built around the psychological values ​​of consumers. Connecting with consumers' values ​​to form ethnic identity is the quickest and most effective way to solve the brand value recognized by consumers. Well done she will greatly enhance the consumer's buy-back rate, thereby reducing the spread to consumers in terms of brand costs. Creating Communication Difficulty is not to make things clear and strong enough to communicate is that consumers can move the next order, so its only way to try, dig deeper value.

The key to "selling": giving imagination

In addition to giving the material satisfaction of consumers, more importantly, to give consumers psychological satisfaction

How to make consumers generate sales opportunities, is to give consumers imagination, especially clothing categories, women's clothing is not the requirements of the garment itself, but the clothing created by the beautiful, that is, to give consumers some emotional association , Can produce sales impulse.

Say a woman is a sensual animal, how to wake a woman's vision is a good marketing. The visual sense we give to the woman's senses is the longing life of the target consumer group. What the crowd thinks and feels is the core of our expression, so as to achieve the resonance effect so as to complete the sales. Many merchants just sell and display their products, but forget one of the more important things, the product's own imagination. Let each piece of clothing to be its own salesperson, let the product speak for itself. Therefore, the model's makeup, facial expressions, movements, and advertising blockbusters should be vividly expressed, each piece of clothing has her most suitable occasions, the most suitable mood, she has the most suitable for the story, but all this Through the presentation of the screen to give consumers the most beautiful vision, product sales force is the product of consumers after seeing the imagination, whether it is product images or commercials are so.

Visual marketing is the opportunity to create sales through the feel that the consumer sees.

In other words, all you see is part of visual marketing, including graphics, text, logo, slogan, promotional text, product text and more. Abandon visual marketing is to design a beautiful picture to attract the consumer's point of view, in fact, the senses, the graphics can be solganized, the text can also be graphical, visual marketing system in the entire system is a large, but under this system Numerous functional modules form a small system, in the Internet era of product contact port is to perceive the product or brand.

In the Internet age, online shopping, visual communication is particularly important, all the information must be "seen" this action as the beginning of all marketing tools, but also will be throughout, we will make unremitting exploration to enrich Visual marketing, through visual and consumer more, deeper spiritual docking.