How to do segment marketing

Microblogging section of a booming, so lots of hands is also a lot. And brand, business and other creative brands, but also because of soft implant, fun, to advertising and other factors, unlike ads so hard, making the spread of quiet.

So, how to create a good brand of the paragraph? With 2013 collection and finishing of the # # # brand segment summary and analysis.

First, the content props

To product, brand or business elements as content props to show.

To use a lot of props props, such as bottles, jars, clothes or something, these can be replaced by a brand. Last night, for example, I heard my neighbors beat their children and the son put his dad's newly bought cell phone out of the window after opening the flight mode! This phone can be replaced by Samsung, Nokia or Apple.

To use the props brand. Comparison of college dormitory 6 people. The fourth bedtime put an empty Master's mineral water bottles, asked, A: It was cold, do not want to get up to the bathroom. LZ laughed and said: I always use nutrition fast bottle, JJ stuffed mineral water into the urine easily. Fourth: According to your theory I have to use wahaha rice pudding jar! At this time the boss installed 13 that I have to use pots ... GC said the fourth said, JJ easy to splash. This is just an example, spoof of the brand even forget.

Inventory category, the brand name packaged into the dice. 12 Constellation is best suited to open what car to work: Aries (sports car), Taurus (Tractor), Gemini (energy-saving car), Cancer crab, Lion (lengthened Lincoln), Virgin (truck) Empty three-car), shooter (unicycle), Capricorn (classic cars), water bottles (aircraft), Pisces (three bumper cars).

Look at a section of inventory class. QQ someone made a signature, "for their own Audi, his wife Dior, Oreo son must work hard." The following appeared a God reply, "for your Alto, your wife's mystery, your son's Mathematical Olympiad Good study, Altman! "

Second, the brand integration

Harmonize corporate or brand names into segments. Many examples, for example, I miss you jujube, Baidu, a good baby, Wahaha, cover the lid, Coca-Cola and other brand name more image, easy to become a common vocabulary. Look at one of the more fire-breaking passages on the web in 2013:

The White Snake is now missing the original prototype, Xu Xian bolted to the West Lake to find the then boatman, eager to ask: "Tell me where the lady quickly? My lady where?" Boatman looked blankly: "I, I do not know ..." Xu Xian crazy grabbed the boatman tightly: "You are ferry you do not know ?!" (Good Fortune)

Another case, # Really miss your little story # # Competition, there is a winning work is also a good case:

Virgo Valley, Yang aisle: Long Er, sixteen years, how do you live? Little Ladies Road: I picked up dates under the jujube eat every day, eat sun dried dates, boring when the carved in the "date You "words, tied to the body of jade bee, see the poor days, and finally let the children saw. Yang aisle: the original date of this great benefactor of our reunion, named as "I miss you dates." (@ Cat yellow beans)

Third, the scene reproduce

Reproduce the anecdote that brands may appear in everyday life.

Suitable for fast ape, food and beverage and popular products, always appear in our side, at any time may become an interesting element of the composition.

Catering may appear to send meals. Pizza Hut delivery Takeaway brother opened the cover of the incubator, I told him to go out and see, nothing ......... silence for five seconds. Little Brother: I'm sorry ... I ride the wrong car ..........

Here are a few examples of how to use everyday scenes flexibly:

[Daily life, "eat instant noodles," Last night turn his girlfriend cooking. Girlfriend to a tray to say: want to eat what please flip the sign, I thought of the emperor is like this. There are four signs on the tray that read: mushrooms stewed chicken, onion grilled ribs, tomato sirloin, braised beef, I say it? Girlfriend said: I'm afraid you can not eat. I said you can not afford to eat my pocket money! Not a while his girlfriend end four bowls of Master.

【Use shelf-life phenomenon】 University, a fast 12:00 before returning to the dormitory. Roommate while eating hurried eat Master Kong instant noodles, watching the watch. I asked him how to eat so hurry? He said: TMD, almost expired!

[Chat scene] Female: What do you work? Male: the world's top 500 foreign-funded large-scale work, the unit with the car, responsible for negotiating with the client Post-sale business women: specific point? Male: KFC.

【Use cell phone to engage in prank】 University once borrowed a friend's cell phone play as an excuse to get his Nokia cell phone successfully, put his ringtones into a "Hey, I also use Fu Yan Jie ~ wash more healthy." Hit that class during the day. Big class of more than 200 people, young man ashamed face red.

[Daily routine delivery] phone a long time without electricity, boot received a rather grim evil Charm SMS: "parcel, guard, speed, SF." ... ... inexplicably felt the madness blowing the gas.

[Promotions] Square on the road to do the old Ji-Ji-Po road to do activities, the host hoarsely shouted "@ JDB more herbal tea today to send free luxury spree! ~" And then picked up a few boxes will be thrown to the crowd, Lz a chickens move, rushed past the crowd crowded edge shouting "Hey ~ buddies, give me ~ I am your child care ah! You do not know me?"

Fourth, by hot spots

To take advantage of practical, social or entertainment hot brand of creative segments.

And the current social hot spots combined with content creativity, such as entertainment hot spots, social topics, hot events and so on can be combined with the brand or product. Taking advantage of the entertainment program, dig deep the contradictions or conflicts. Jike Jun Yi, Guan Zhe, Jin Runji failed to be a champion, plus many treasure in the heart is not likely to have a good chance of success.

The advantage of online topics, popular words, language body, the advantage is that all kinds of wonderful Internet users already have knowledge. Give an example:

Goddess: "finished, the test test smashed." Reeling patted the goddess's head gently and said: "little fool, I know you will not do, the next few big problems I did not write, so that we Can go to the same school. "Three months later, Reed went to Lan Xiang Technical School, the goddess was sent to study in Europe.

Coincidentally, the current hot spots, international and domestic realities will be, always have hot spots. Industry Gangster New Year party, exchange business cards. "Which company?" "Ali" "Baidu" "Vanke" "Tencent" "Wow thiophene, a cow than wow," "Hello, new company, which company?" "Qingfeng buns shop! Awe-inspiring. This story tells us what it does not matter, what matters is who your customers are.

With social hot spots, such as major disasters and medical education and other livelihood issues. (After the Ya'an earthquake) saw Samsung and Apple donated 6000 and 50 million, I have no feeling; it touches look at Nokia donated 1 million and 4,000 cell phones, a sad spontaneously arises. Apple's market capitalization of 366.7 billion, 202.5 billion Samsung Electronics, Nokia left 11.5 billion.

Fifth, appropriate to enlarge

To reflect or enlarge the company, brand and product to people's brand.

The brand elements or product advertising, product features, product selling points, the company gives the impression of consumer-perceived business elements such as amplification, or even to an exaggeration extent, such paragraphs for the creation of well-known brands.

Enlarge the advertising effect. In the past, the school organized a climb of 100-floor building competition. Before the game, my brain-eaten friend madly ate 20 new covers and then the face was hard and uncomfortable and was about to fall. I quickly held him and said: Why are you so stupid! ... Then the brain stupidly said: ... ... the new lid in the cover ... ... breath on the fifth floor ... ... no hard ... ... Jin ......

Strengthen product selling point. Such as Nokia's drop-resistance, when they think the iPhone pose a threat to the reason is too expensive and failed to pass the basic drop test. But what they did not think of is: If the cell phone to do particularly expensive, most people are not willing to fall off ... ... ridicule of the paragraph is endless, such as the phone as a hammer, hit the walnut, smashing glass.

Enlarge product features. Summer, the young mother bought a few large bags @ heart phase wet wipes used to sweat, go home one night and saw his son received a towel on the balcony, he also show off proud to show off: Mom, I was you hit Wet tissue soiled. Mom, that sweat!

Additional use of the product. Last night, a friend shouted his son to sleep, he remembered the kindergarten teacher arranged homework: paper to be a trash back to school. Do not sleep without him. Friends find a small cardboard box that this is the trash, he said the teacher said to be round. Friends come up with a paper cup, he said too small. Friends had to pick up the phone quietly, to find a whole family KFC bucket ...

Reflects the company value. Apple is the world's richest company with $ 100 billion in cash. Many people may not have the concept of such a huge sum of money, in particular, you can package acquisition of Motorola, Dell, Blizzard; more than 105 countries, GDP; more money than the U.S. government; can send Americans 1IPHONE; of course, you can Replaced 0.66 trillion yuan, the Ministry of Railways 2.66 trillion debts fractional return.

The above is the commonly used brand Duanzi creation methods, in particular, have to combine with the brand, to be interesting or dramatic, it must be to make the content more disseminated value.