Online Marketing

Since the traditional 4P era, people are accustomed to "positioning" the word hanging in the mouth, it seems that no position not marketing. In fact, but can not see the real down-to-earth marketing that part of the people covered their mouths and babies that "positioning" in the mouth of the child SB. Last night, a professional VI design guy called me to say he had a friend to learn Huang Taiji, carving Lord pattern to do breakfast delivery market, the price of 10 yuan a, the market position in the 80, 90 after the white-collar workers Hierarchy ... I was interrupted when I was not finished, what is the purpose and logic of positioning this ethnic group?

Here are 5 marketing tips for the most famous startups. 1. The Little Bighorn If you have hard access to your target market, then you can try to enter the adjacent market, in order to measure the market for your product needs. Facebook is the company that made this tool famous. In the early days of Facebook, their target market was schoolchildren. At that time, many schools already had their own social network. Therefore, Facebook did not directly promote these schools, and ...

It is no exaggeration to say that the main advertising arena are innovative companies in this year's 2014 Spring Festival Gala. Jingdong, Xiaomi, 360, Fair, Tencent, Ali (Jack Ma), Huayi Brothers (the biggest winner ), Suning ...... Some of the original traditional advertising giant, such as China Ping An, even the shadow gone. Innovative companies against the traditional business counterattack, from which you can peep one or two. So in this advertising game, who play well? 1, millet - youth inspirational, advertising for a fever video link http: // ...

Fighting situation however odd, positive change, not winning the poor also. - "The Art of War, Military Strategy" If you and I like to do Internet operations by nature like to force through the introduction of the code, especially in the beginning of the article with a statement can make their own words are not clear, then Congratulations, you already have the potential of a good marketing person. However, outstanding marketing people, although perennial are mixed in the world, but with a keen sense of the net, good at capturing public opinion and by singing the show, ready to add a subject behind the "where to", to a Add in front of object ...

The success of millet is determined by the following decisive factors: First, there is a good product. No matter how many people scolded millet, but millet's product cost at least in its price is able to do very good, although less than apples, but you can not expect a price of only half the performance of Apple products can beat Apple, unrealistic. Second, a good set of fans of the community, teasing the user's emotions. A good product can provoke the user's emotions, and the formation of love and hate the two extremes, and have like and do not like, it shows that the product already has emotions. The most failed product is both ...

How many salesman pushed the door into the hotel, beauty salon, clothing store with those little boss, then talked about, and then was asked: O2O is what? What is O2O? After the spirited, spit, fly talk O2O is the trend, do not come to you 0UT; give you with passenger flow, since then count the number of hand cramps; my heart is thinking this is not the culture of soft-shelled turtle as long as the agreement is signed, we month performance indicators A higher level I am not referring to Sang Huai Huai; today to talk about the unemployed at home in February more than what business users need what users need, and how to pass the base ...

REVIEW: In the era of mobile Internet, marketing should be how to play? Many companies seem to catch up with the trend, the reality is still "new bottled wine", in fact, still using the traditional concept of mobile Internet marketing. Take the now hot WeChat marketing as an example, there are generally three major misunderstandings in common: Make enterprise accounts into CCTV; rack their brains to do premium content; and mobile e-commerce that is the WeChat mall. Misunderstanding one: the corporate account made CCTV Someone has been such a metaphor Weibo: When your fans more than 100 people, your microblogging is like an insider; when the fans more than 1000 ...

REVIEW: For more than a year, Zhang Mengning has experienced the process of media excavation and touted to criticism. Because of its distinctive personality and industry specificity, Ma Jiajia has become a "symbol" of alienation of Internet thinking. However, faded out of these external changes, Ma Jiajia is a distinctive 90, the constant need to consider business entrepreneurs. In Sanlitun SOHO on Monday afternoon sinking square, that will not have many people, known as the first in the country's Powerful bubble whether interest in the shop, occasionally come in some guests, and some just go in and take a look, and some. ..

Abstract: WeChat is full of temptation for developers. Developers stand on their tongues as if they were eating their mouths. However, they are trembling because they always have an insight into the taste of WeChat and are afraid that they will lock their teeth suddenly. WeChat seems to be full of temptations. Developers stand on their tongue as if they were taking food. However, they are trembling because they have to constantly understand the taste of WeChat. They are often scared of a day when WeChat locked their teeth. Wechat third-party developers how to seek survival? And traditional enterprises in the end how to leveraging WeChat? WeMed ...

Recently, a friend who was active in WeChat circle of friends suddenly announced his intention to close his circle of friends on the grounds that he did not want to be kidnapped by it anymore. Originally: Private, Simple, Easy I think everybody should still remember the initial use of WeChat and circle of friends when there are contacts are mostly familiar classmates, friends, less and more refined, and strong sense of privacy. So everybody from time to time in the circle of friends in the sun photos, Tu Tucao, brush the sense of presence, the atmosphere of the entire circle of friends is relaxed. At that time, people have called this net net ...

Lead: To say that the three elements of the micro era is actually fragmentation, emotional marketing and experience economy. And only after understanding these three elements, you can be able to ease the marketing in the micro era. First, from the flow of the king to the king. The era of the mobile Internet now goes beyond the Internet age because the Internet is a big medium that produces and delivers tons of information. In fact, the mobile Internet does not create more information, but it has changed the way information is delivered. And the production of information dissemination of the triple reading into one, in other words, from ...

REVIEW: Recently, there are too many people to talk to Black Bean about economic issues related to the "pin-point" fans. So black beans can not help it, and feel that they have to talk about how to play the fan economy? In fact, the play is very simple, first of all, you have fans, and then, fans of economic things to others to help you think about it. Recently, black beans do not know how, this month actually heard several times, "needle-pierced" this sentence. Put it in black beans heart want to say a few words. In some people's speech, black beans heard someone to describe Apple, but in iphone1 ...

REVIEW: In the mobile phone tablet upgrade to white-hot competition, it is simply relying on the configuration obviously can not simply impressively move consumers, based on this situation a variety of unconventional marketing tools on the powder debut. These methods may create illusion, need to beware. While defending the renminbi, we can also prevent the proliferation of bad habits. Calm nature of consumer business is profit-seeking, and consumer nature is cheaper, but in fact? Buy actually did not sell the fine, and all kinds of false propaganda flood, with the industry ethics is too low, while weak supervision and functional departments are also points ...

Now Sina microblogging finally successful listing, there are many people count the earnings of executives and employees, but in this happy time, do not forget those big V who Sina microblogging contribution. In the early Sina copied the blog "celebrity economy" mode, by way of looming celebrities, so that those celebrities have been registered fans Sina microblogging, which quickly accumulated a lot of popularity. For example, the number of fans of Yao Chen was 66.1 million, Chen Kun 72.55 million, Zhang Xiaoxian 62.09 million, and Kai-Fu Lee 51.35 million and so on. Since now, Sina microblogging has "Huangpao body" ...

REVIEW: Even smaller individuals will have their own brands; and the accurate positioning of WeChat is no longer limited to only companies that own brands. Even individuals can create brands. So now there seem to be many self-media People, and new media people, the mess comes from all over the country, the master of lecture training springing up after a rain suddenly all of a sudden out of a lot, we can say they are making micro-channel eco-circle is made Indelible sacrifices, but at the same time dedication also gained their own contacts and money. ...

In recent years, hardcore advertising and marketing frequently appear in the eyes of consumers, such as McDonald's, "I love it!"; Vivian Soy milk, "a hundred rays of sunshine," and Procter & Gamble for his subsidiary, Dandruff advertising done, all of these advertising have one thing in common, that is, their product features or image to hard-line model of hard-selling to consumers. However, these companies that promote hardcore advertising overlook a very important part: Consumers have cognitive habits that are only relevant to the things they are interested in and those who are themselves.

With 2000000 yuan of money to do an annual marketing event, may only affect the venue of 1000 people, and marketing costs per person may be as high as 2,000 yuan, as long as individuals know this is a very uneconomical thing. How to make 200 million activities like 20 million yuan of activities? How to make the audience receive the message is joy and comfort, and even let the audience take the initiative to share? To attract the audience as a new fan of the enterprise, so as to the future Information transmission paved a "high-speed railway"? If the means is limited to now do live ...

Duzi Jian said in a recent remark may make people wonder: it is recommended that every big company to dig a magazine's chief editor to become the company's network manager. Even if you have to pay an annual salary of 1 million is also worth. Because in his view, the era of "content-driven products" has come fully, especially in the field of mobile Internet, an excellent editor arrived enough to reach 100 good sales representatives. This sentence makes sense. When we talk about the term "internet thinking," we are sure to recall the sirloin sirloin, the three squirrels, the Huang Taiji pancake or the horse Jia Jia, not to mention their products and ...

In many college-based college life, "One More Bottle Reward by Master Kong" is the only winning record they can write on their resume. This ridicule to schoolmates also reflects the fact that in the marketing of beverages, such consumer goods, there is no doubt that the cap is an excellent dig point and the next bottle is a more successful case. However, in this sacrifice margin for sales, and billing extremely complicated bottle cap sales after a few years of love, and now this marketing is getting worse, in short, it is too much for the people. And marketing is the lifeblood of such fast-moving beverage ...

At the 2014 Academy Award ceremony, in addition to Leonardo again miserably with the Oscars pass the brush, the audience talked about the most likely star self-timer incident: Oscar's awards ceremony, the host Ai Lennon DeGeneres led a large group of stars including Meryl Streep, Julia Roberts and Brad Pitt to take a selfie photo. Many people call this movie "the most expensive photo in the history of Oscars," and this group photo Tw ...