O2O can not play rogue again

How many salesmen pushed the door into the hotel, beauty salons, clothing stores talking to those little boss ungrateful, and then was asked: O2O is what? What is O2O?

After the high spirits, spit foam, talking about O2O is the trend, do not come to you 0UT; give you with passenger flow, since then count the number of hand cramps; my heart is the immediate culture of the soil turtle as long as A sign of this agreement, our performance indicators this month to a higher level.

Today I am talking about unemployed people who have more than two months of staying away from home, what they need for their business, and some thoughts and ideas on how to marry the two together based on the Internet / mobile Internet service. Talk about the rogue behavior of O2O.

I remember two years ago in the enterprise to do a business integration to local shopping malls brand new listing information and discount information shopping guide site, we all day long closed O2O, then feel that the three words on the times cow X, times children have face; now think back, only ashamed smile, who is young, no silly X too.

Returning to the nature of business, businesses provide goods or services to customers and profit from them. Nowadays, quite a few fellow benefactors are holding many businesses under the name of O2O and letting them make profits and losses. They are all kinds of venture capital to enter, all kinds of listings, all kinds of acquisitions; businesses are indeed a variety of sadness, all kinds of pain.

Do not have the heart to business under the ruthless man, the wind and sweat money on the use of VC, bulk grab the market, grab users; and then finally one day cheering "money burn myself" pat ass leave.

Any businessman who knows the price competition is a way to harm others. Every day, they want more new customers to shop and spend more of their old customers on repeat purchases, improve their service levels and make more profits in turn.

How to do that? Let's start with the hairdressing industry.

Basically everyone has this experience (bald not counting). Want to barber, to the barber shop often need to wait in line; spent a large amount of money to pick a cow X's director of image to cut a closed one can not tolerate the bad hairstyle; want to make business a discount bar, get the answer Forever is "pro, as long as you recharge XXXX yuan, become our gold card members, you can enjoy the X-discount Oh ~"

So the main customer needs of the barber shop: 1, can be scheduled. 2, Before enjoying the services of hairdresser water product evaluation reference. 3, discount.

Hairdresser's needs and what is it?

1, idle time is a very busy customer, play phone, in a daze. Busy, customers come together all concentrated, but busy.

2, in order to finish the service to the customer, can not show the level of their cattle X haircut; resulting in loss of guest orders.

3, the old customer maintenance, call, SMS maintenance effect is not flattered; and customers will not be free to disclose personal contact information.

So can I have such an APP?

The barber can create an account by adding his own name, job title, place of work, photos after the hairdressing has been done to the customer in the past, and even the customer who has enjoyed the service in previous years. At the same time, the platform supports the hairdresser to divide daily work hours into several time periods and accept customer appointments.

Barber shop can also be self-built account above, add their own store name, address, service items, the amount of the same time, his store hairdresser account information and get through.

The user can see which hairdressers are nearby and what hairdressers are in the hairdresser, to judge the level of the hairdresser by the hairdresser's past photographs of the hairdresser after the hairdresser finishes, so as to select the suitable hairdresser and set the idle time by the hairdresser Make a reservation. The user only needs to complete the reservation; other users later can not make a reservation for the time period.

There are two main problems in functional design: 1, the problem of the enthusiasm of barbershop hairdressers and hairdressers using the platform; 2, whether users are willing to upload pictures.

First answer the first, take the form of buying barber shop membership card, pre-paid. Such as the barber shop and talk about the good, I open a member account you, pre-charge a certain amount of money, my customers come to you to enjoy the member discount, membership costs deducted from the inside, the amount of recharge is running out, We will continue to recharge. The boss will not refuse, because we are not to collect money from him, but as soon as the money will be given to him.

Users through the platform selected stores, book a good barber, choose a good service, pay by mobile phone. The rationale for allowing users to choose a mobile payment instead of offline is that you do not need to reload, you can enjoy its preferential membership price.

That someone will ask: Where is the profit point of the platform? That is, if the platform from the merchants get discounts for the 7 fold, then provide the user the price is 20%, to earn the difference.

Through such a cash flow, hairdresser's platform will also increase the enthusiasm. Why? Because users make appointments and pay online, he can today put all his time tomorrow, the maximum arrangements for the guests, and all the money has become his performance this month. Just wait for the customer to come. Then the very next day he can personal resume through the platform for the customer resume, do customer relationship maintenance. For example, Miss Wang did a hair coloring on me last week. I sent a reminder to her through the platform to tell her some knowledge about hair care and suggested that she would be better treated with hair care.

That user upload pictures initiative how to solve it?

Through the integral system, it is a good solution to users who upload pictures and evaluate hairdresser, and they can get some bonus points and redeem more points for price.

I have a few friends who heard that I wanted to contribute this IDEA to the tiger and said, "You're so stupid. What do you do when you say it?

I would like to add after Hehe is:

1, I hope that through some of my thoughts, I will start with my ideas. Let my colleagues be able to really quietly start thinking about what businesses and consumers need and how we can satisfy them instead of ignoring them.

2, to do the product, to do the project, service in the business and users need to be from the heart, intentions to serve; If you look at a project you want to copy over, you can circle a venture, that made out of the product will Taste If such a competitor in the future lucky enough to meet, I will let him understand the maximum of any one product competitive advantage and barriers are actually sincere.

3, bigwigs, such as Tencent ah, mass ah these plagiarism may not just for the money. Then I would like to compete with the strong under test. Brave winners, you should have gathered there top talent in China, if my little-known small product manager can take this project with the contest, it is how fun and dripping things. Even if lost, I was still young, learned from experience and experience is money for a change. And today I can come up with the hairdressing industry and come up with more and more mature projects and models in the future. (Here to put it another way, I hope Weixin can give special attention to friends, when they upload photos, the user's circle of friends can give priority to display the function in the absence of a wireless network open a circle of friends brush out are not too Important people's information more traffic.At the same time special attention to the friend when there is an update, the user's circle of friends reddish prompt for a color, so that users know that he is concerned about the new dynamic, and how good. Like love, have the heart.

4. At the same time, one day more, it is welcome to buy the Road Gangster