Be cautious in using fan economy

The success of millet is determined by the following decisive factors: First, there is a good product. No matter how many people scolded millet, but millet's product cost at least in its price is able to do very good, although less than apples, but you can not expect a price of only half the performance of Apple products can beat Apple, unrealistic. Second, a good set of fans of the community, teasing the user's emotions. A good product can provoke the user's emotions, and the formation of love and hate the two extremes, and have like and do not like, it shows that the product already has emotions. The most failed product is neither love nor hate. A product to do someone hate, also shows success, so if you feel love does not have hate is also very good. Third: The founder of a good topic of marketing, is able to get a large number of users without the premise of advertising. Lei Jun millet is undoubtedly good at this point, said that these are essential after-sales, and although many people summed up the N-reason for the success of millet, but I think the emotion + product is enough. Because of the Internet age, on the contrary, channels and pricing have become flexible because of the flattening of the Internet, so the products and emotions have instead risen to an important position.

However, not every hardware product can play the game of millet. For example, TURMEDBAR products and pole routing is also such a gameplay. However, the reason why they can not become the second millet play, because if the product itself can not do to cause emotional areas, even if the founder is a topic geeks also difficult to graft this marketing law to determine whether to play this set of millet The rules of marketing methods are the following:

1 product is not just needed. At this stage, the phone must be just needed. In the past, I did not know whether it was. Cell phones are now even given the symbolic meaning of identity. A cell phone is an identity. The router is not just need to wear equipment, but also the hobby of high-end players, the user has not taken with him on the status of what. So, is not just what users need is very important. I often think of an example, a dark horse to listen to a bubble lecture, how to chase girls. One of the points that do not chase the too fierce, first began to build relationships to catch up, it is deliberately ignored him. But for such bad conditions, such as dark horse brother, if you use this strategy will be nine out of ten yellow. The reason is: because your own conditions have not yet reached the point where the woman can not be separated from you, so deliberately desperation will certainly be yellow. This trick to whom the most suitable, of course, is the high handsome handsome will be successful, reeling their knees licking go. And when your product is not just needed, you play horny, playing emotions, certainly hard.

2 The second dimension, there is not enough fan community, and is determined to be emotional, the number of large and large enough.

The difference between millet marketing and traditional marketing lies in that the traditional marketing user is the imaginary user, that is, even if the marketer of cattle can only roughly guess that this user is about how old, probably what kind of, and can not afford to Grassroots market to see a few users. However, millet in the Internet era can see the user thread, comment comments, a user's emotions can be presented in front of you, the future era of big data even more terrible. However, similar to the very route and Tim Man Baida products at most only in the social circle or circle of friends have an influence, but the formation of the "road powder" and "earth" it yet, not yet. Perhaps the future will be, at this stage did not see, therefore, the community atmosphere of self-organization has not yet formed, this is the founder needs to be done.

The third dimension: The ability of product creators and users to interact. This ability may be innate, requires the founder is good at storytelling marketing, Steve Jobs is a good product manager, but he is a good sales, so he can tell a good story, with him as a central node, the user To label a product and his affection for him on a person, and even the inner cognition is a good product = Jobs, which is because of his personal charm of personality, let him become a node in self-organization, or spread Learn the tipping point, and Lei Jun and Huang Zhang's own personal charm, so that they act as Jobs role, but in other hardware who also need to tell the story of people.

All in all, not all of them are practical, but I believe that this is the learning curve for pole-routing and the founder of TURMAND BATHET, so it is important to understand this set of logic, but the key is Is the user's needs and products, otherwise, more gimmicks are just the Mirror moon, in turn, not only failed to practice nine yang magic, but became seven injuries.