WeChat sellers, just do not take it seriously

  REVIEW: Even smaller individuals will have their own brands ; and the accurate positioning of WeChat is no longer limited to only companies that own brands. Even individuals can create brands. So now there seem to be many self-media People, and new media people, the mess comes from all over the country, the master of lecture training springing up after a rain suddenly all of a sudden out of a lot, we can say that they built for the WeChat ecosphere is made Indelible sacrifices, but at the same time dedication also gained their own contacts and money.

These people who have been training, lecturing, and publishing have all made money. And those who sell goods on WeChat now are you alright ?

Let us look at the WeChat fans, Xiaomi now has more than 1 million WeChat fans , and millet-like million WeChat fans can be described as very small, because in China, the number of small and medium enterprises accounted for the majority, The average number of fans of the general enterprise public platform are basically 5 digits to 6 digits, there are too few or too few personal WeChat fans to achieve 5 digits.

WeChat is actually just a tool that is used to communicate and exchange tools, personal WeChat more to facilitate communication between acquaintances. WeChat's public platform is divided into subscription public number and service public number of these two types.

Service number aims to provide users with services. Such as: China Merchants Bank, China Southern Airlines. Subscription number to provide users with information and information. Such as: riding Tibet, CCTV news. So WeChat is a communication tool, a tool to provide customer service, a tool to provide information and information, not a channel for selling goods.

Recently, many friends have consulted with me and want to sell goods in WeChat and asked if this is feasible. One of my buddies was mesmerized by the WeChat sale of native products. Even though Gao Yuan Yuan advised him, I believe his idea stopped Down (like Hyun Mai chewing gum, simply can not stop), he is prepared to bet on WeChat sales, a big deal, with 30,000 fans, the average selling price of native products around 100 yuan.

My advice to this dear friend is: WeChat sales can play a play Do not be serious (when the main business), let alone count Wechat Let you get ahead. The reason is as follows:

1, WeChat is born communication tools, customer service tools, information and information tools, rather than stores. If WeChat as the main channel to sell, first of all, your positioning is wrong, the wrong direction, the more efforts away from the success, ask yourself, you often do not buy things in WeChat? Then how many people in WeChat Buy things?

2, Take your number of fans 30,000 people, how many people have interacted with you, the proportion of men and women, age, income, regional distribution, etc. Do you understand? In addition to the micro-channel public platform for fans to do gender , Language, province, city analysis, personal WeChat is not the analysis of these.

According to the law of twenty-eight, 20% of people often interact is 6000 (this figure is already overestimated), of these 6,000 people are your target population of the product, you can not afford to start, it can not argue.

When 20% of 6,000 people are your target population is 1200, 20% of 1200 people is 240 people to buy your product, your sales are 240 x100 = 24,000 yuan / Month, according to the average profit of 30% count, a month's income of 7200 yuan, but not so many products every month to buy, you want to use the WeChat selling a big deal, as the main business to do is obviously not suitable.

3, your risk is that every day in the circle of friends brush sale WeChat, I believe many WeChat friends have given you two special treatment, and first, the death penalty directly to delete you, and second, slowly put you blacklist to keep you forever .

Through this case, I just want to say, no matter you want to sell specialty products in WeChat, sell facial mask, sell cosmetics and other products, you must be calm state of mind, down to earth at the same time, as a second career to do, do not be Do it as your main business, because once you have done it as your main business, you will pour in all your energy and material resources, and the reality will give you a gap between what you expect and what you expect. And the difference is enormous.

Recently, there are often micro-friends told me that he heard someone say that certain month sales in WeChat sales reached 100,000, 500,000, 1 million or more. I told him that when you hear these figures, I hope you also move your mind at the same time. If it is hot, it is best to take a cold shower and think about it. Is not that going?

We do not rule out someone can do this, but how long can it last? In the end they also use the WeChat this tool to communicate, to do publicity, to do customer service, the target consumer groups into the purchase of Taobao, Lynx purchase, Own Mall and other platforms to buy, and even introduced to the offline store to buy.

If WeChat sells so magical, so effective, why do we not own the brand of products as the main sales channel? WeChat only as a corporate communications channels, interactive channels, customer service channels.

So WeChat sellers can play, can participate, can not be the main industry!