Use your 20 million to reach 20 million marketing effectiveness

With 2000000 yuan of money to do an annual marketing event, may only affect the venue of 1000 people, and marketing costs per person may be as high as 2,000 yuan, as long as individuals know this is a very uneconomical thing. How to make 200 million activities like 20 million yuan of activities? How to make the audience receive the message is joy and comfort, and even let the audience take the initiative to share? To attract the audience to become a new fan of the enterprise, so as to the future Information transmission paved a "high-speed railway"?

If the means are limited to the means of marketing activities now, then the above expectations can be simply delusional. However, if we use Weibo and WeChat, we are likely to complete a disruptive campaign.

How to play?

Not to mention the specific first below below to introduce the background:

First of all, to determine a core: to disseminate the core information to be determined as "*** *** * on the * *** held in ***."

Second, to determine a principle: the main content of the network to disseminate, it is clear that the need to focus on the performance of creative ideas and the media to implement, so as to achieve the dissemination of key information such as viral spread.

Finally, to determine a strategy: combination of hard and soft, microblogging WeChat blasting at the same time, according to the target audience's point of interest to create high nutrition Weibo WeChat topics, and then hard implant activity information, soft implant activity advantages, so that the goal Audiences unknowingly understand the information and transmit information, in order to achieve the purpose of rapid demolition of the target information.

Strategies such as light, surfaced, the implementation of the direction.

Content marketing must be interesting

Our core target group for two categories, one is the need to invest in entrepreneurship investors, entrepreneurs, and the other is the need to join the brand business.

First of all, based on the valuable point of view of entrepreneurs, the direction of content of creativity is as follows: Advice to Entrepreneurs from Top Ten Business Influencers in the World, 2013 Industry Research Report - Uncovering the Three Landscapes of China's Entrepreneurship Market;

Second, based on the value of the brand business, the direction of creative content is: N types of "sweeping Dafa", which were enacted in the past 35 years of reform and opening up, and reveal the top ten marketing methods highly respected in 2013;

Thirdly, regarding the main body of communication - Marketing Summit and the Expo itself, the content creative direction is as follows: ** One Million Miles picks one of the "China's Most Influential Brands of the Year"; the first day attracts 40,000 investors And so on.

Content module has, how to make these contents more exciting? No doubt, graphical copywriting is the most effective way of expression. The "double micro" content performance, using a total of six graphical copywriting techniques -

The first: aphorism comic analogy. In "the world's top ten business influencers on the entrepreneur's advice," the contents of the performance, the use of the "Maxim's comic analogy." Adopting the topic of "Advising Entrepreneurs", we compare the chairman of the board with the famous figures of the business community (Bill Gates, Jack Ma, etc.) to enhance the corporate president's status and position. These contents are elaborately carved and share the value, and are forwarded or even collected in large numbers, reaching the effect of effectively transmitting two pieces of information such as summit information and leaders' packaging.

The second: data revelation point reading method. In the "2013 Industry Research Report - revealing the three major landscapes of China's business market," the content of the performance, using the "data revelation point reading method." Before, our institute spent a lot of people financial and material resources to make online investment industry survey report, with a high reference value, but its use of word performance, so many people are not willing to read. This time through the "data and inspiration" graphic reading point of the new presentation, the most useful information to readers out, and deliberately highlight the data that is beneficial to us.

The third: graphic interpretation summary method. In the "35 years of reform and opening up, calendar number of corporate channels to build N kinds of swept the Dafa" content performance, the use of "graphic interpretation summary." With a high degree of inductive approach, the channel construction of the 10 major methods extracted from the mainstream, and graphic manner to comment on the advantages and disadvantages of various methods, so that business condemnation, to attract business and dealer attention. At the same time, we have implanted the channel-building approach of our full marketing and implied that it is the best way to build channels so as to arouse the interest of target groups.

Fourth: the potential hot implantation method. In the "revealing the top ten highly respected marketing methods in 2013," the content of the performance, the use of "hot spots implanted law." With the help of the annual summary, we search and extract the hot cases recognized by the nine major social groups and tie our case with well-known cases such as Hengda Bingquan and Xiaomi, so that the target group can learn the marketing knowledge and learn more about our full marketing method.

Fifth: Comic comic eye touch method. In the "** activities on the first day to attract 40,000 investors to the scene," the contents of the performance, using the most innovative comic manifestations. Through the simple and comic comic story, the activity time, place, value vividly reflected. A refreshing comic attracted the reader's attention, to maximize the value of news dissemination results. At the same time, extract the three characteristics of our - "many projects, holding money to be more, faster turnover."

Sixth: Data News Hyun color method. In the content of "One Million Miles Pick One of the Most Influential Brands of the Year in China", the creative expression adopted the "Data News Hyun Method". In the past, such news was basically published in the form of manuscripts. In order to make a difference with other awards and combine with Weibo, the contents of WeChat contents could be displayed in a colorful way. Innovatively, the high-end It also shows the high gold content of the ** Prize through the presentation of the awards, the data, the flow and other texts. It also enables the award-winning enterprises to be honored and creates the latest realization form of the award-winning news.

WeChat, microblogging, "double micro" detonated

With wonderful content, the next step is how to reach out to the target audience. As the content is creative, it has two different characteristics, one is universal concern, one is the local concern. For content of general concern, the main use of grassroots Red Bull for distribution and forwarding, and for the content of local concern, the main use of financial large for forwarding.

Weibo big grassroots fans base large, valuable content for entrepreneurs and brand companies suitable for such accounts; Weibo financial queen is basically the hundreds of thousands of fans, the crowd of high precision, awards Content is more suitable for the release of such accounts.

After the release of microblogging content, in order to allow more people to pay attention to the beginning of the forwarding and comment is a need to guide, with a small guide, the natural volume and the number of comments began to surge. Due to the good content, the forwarding volume of each piece of information is more than 2000, with more than 1000 comments.

WeChat large choose IT category, marketing class large. Surveys show that the rate of activity content is around 20%, while under normal circumstances, the rate of possession is higher than 10% of the rate of forwarding.

6-day Weibo and WeChat spread execution cycles, attracting more than 3,000 WeChat fans, attracting 12,000 micro-channel content, more than 710,000 Weibo fans, 35,000 micro-blogs and more than 8,000 micro-blog comments , Spent less than 200,000 yuan, the overall impact of the number of more than 10 million passengers, the average cost of transmission of 1,000 people less than 20 yuan.