WeChat marketing eight styles

Recently, there are a lot of online articles on WeChat marketing, singing, and singing bad. However, I still said that you did not hear, did not see, does not mean did not happen, no matter how others say, I will continue to bird to WeChat marketing series articles to finish.

In addition, this WeChat marketing is a technical activity, which can not be done overnight. You want to achieve the effect of immediate impact, or do you a good variety of promotional tools. The first two articles said introductory articles and WeChat facade articles, for WeChat marketing and getting started, it is recommended to see the first two articles.

WeChat style in this article, mainly refers to the contents of the content sent by WeChat public number, I personally think that this is actually one of the most important aspects of WeChat marketing is one of the most difficult part. The content is not good, not only the marketing effect is not good, but the powder is falling. Good content, not only good marketing effect, will increase customer viscosity, but also bring new fans, so we must attach great importance to this link.

A few days ago I travel on a high-speed rail, around a young girl, constantly looking through the micro-channel content, from her look at the contents of view, most of the time browsing a variety of public number information, especially women's reality show information , Very seriously in the view, but also to enlarge the picture. Because I was watching, mistakenly think I was peeping at her, very vigilant to put away the phone, came a: What do you want? I did not react at once, very embarrassed, so embarrassed. But fortunately, after all, I am engaged in marketing, the reaction is fast, I immediately open Taobao shop, you can help identify what kind of businesses and goods is good. The next thing, a thousand words .......

If you are a WeChat marketing, should always consciously concerned about the people who are using WeChat, what kind of content to see? What kind of content is that they are interested in? What kind of content?

Yesterday my business trip with a buddy is to do shoes, saying a very classic also made me speechless: I used to see a woman first look at the chest, and now is the first look at what they wear shoes. Well, admit your buddy you won. If you are a WeChat marketing, if I can have my buddies like that, I do not believe it can not be done.

According to my recent period of some of the WeChat public number to send information and content observation, the individual concluded the following types. Because of personal limitations and knowledge limitations, the following types and descriptions are for reference only. Welcome to add.

First, promotional activities

More suitable for purchasing products, men's products, daily necessities, fast-selling products, standardized products, because of scarcity or essential items, so without too much skill, direct marketing, the effect may be better, but also pay attention to the case of powder , Timely adjustment of content and send frequency. If your store is often engaged in promotions, then such information is spam to customers, the effect and impact is self-evident. If it is a rare promotion, then this effect will be better.

Second, the information broadcast type

Focus on whether the information sent to cut the needs of users, do not become CCAV news network oh. Generally not recommended to send such information, unless the demand side is more broad public information, such as the new, pre-sale, buy, auction and so on.

Third, professional knowledge type

More suitable for outdoor, maternal and child, adults, appliances, home, underwear, health care, auto parts categories, because such information is highly specialized, not knowledge of everyday life, so the content is readable or high, high customer acceptance.

Fourth, humorous type

Most suitable for adult categories of goods, but also can be seamless and goods docking. Couples related gift categories, but also can be done through this type of content is a good combination.

Fifth, care and interaction

More suitable for the old customers, such as shipping alerts, birthday wishes, interactive games and other content, if coupled with some coupons, is a good way.

Six, literary petty-style

More suitable for narrow categories of goods, foreign trade of the original single-class products, high-end price of goods, but also create a good brand image and taste of a good way, the same difficulty is the greatest, because such outstanding writers too scarce. I remember there are a lot of Taobao bazaar women's clothing store, store front page and product details page have essay or poetry content to describe the store or product, and then the customer's evaluation content is essay or poetry, the owner reply evaluation content is essay or poetry, Really wonderful work in the wonderful work, things to gather together, the perfect group of people to verify.

I recommend to you a public number, according to the owner of the communication data to see, send the information the customer open rate up to 90%, the lowest is 70%, this is almost a perfect data, can not be described in words.

Seven, spiritual emotional type

I personally think that this is the highest level, completely commercialized, and there is no sound at all. In front of those who play this marketing tool, I feel too small, I can only hold a deep respect, from the bottom of their hearts look up to them.

Eight, random messaging type

Appear this kind of circumstance, it should be classified as an accident from the aspect of WeChat marketing, needless to say.

The first picture: the information content into a hybrid broadcast, speechless ...

The second picture: What a good brand, this content to waste.

The third picture: Obviously micro-channel, it is necessary to lead to microblogging, God's logic?

[Important Note] on the content of the information sent to note:

1, the timing of sending information: According to the number of fans, the current mass of a message is estimated to be completed in 1-15 minutes, so choose the time to send the message, the best choice after lunch, before going to bed, because the micro-channel message has a voice reminder, Many people still do not know how to cancel the sound reminder.

2, the object of sending information: for now, the vast majority of public number is to choose to send all customers, I think this is extremely wrong, most of them should not choose to send all customers, customer groups should be established, according to send different groups of content, The accuracy of such information will also be relatively high.

3, the binding customer Want: WeChat is Tencent, Want is Taobao, should be possible through some interactive, hair discount way for customers to bind Want, so that customers WeChat and Want can be positioned to someone, which for the future CRM customer marketing will be of great help. Specific how to do, you want to recruit it, or pay attention to some big seller's public number, reference for reference will always be the quickest way to learn.