How to make the brand even better

Currently, many brands are ready to join the army, following the tide of social media marketing. Most of the brands expect to learn some social media marketing experience from former brand owners. So we started researching a social disintegration - a brand new survey from EXACTTARGET and CoTweet where we can see why many companies that use socialized new media for brand marketing have one after another in social media Fall in the ring planted.

Among the surveyed owners, most of the business owners said they had experienced any delays in receiving the mail from a consumer because of the brand they operated on, or the company's TWITTER or FACEBOOK account number Reply to some questions raised by fans, and other similar causes led to the final defeat of the brand. Among them, it is mentioned that 41% of the respondents mentioned TWITTER account. Another 55% mentioned FACEBOOK, consumers are always too harsh and harsh on the brand they have chosen. This is another manifestation of customer loyalty: Just as more and more consumers take the initiative to mail to the brand, make their own suggestions. Or just as last year, consumers are willing to go to FACEBOOK concerned about their choice of the brand's official account to exchange.

Social media marketing is very different from traditional online marketing. Because, social media marketing is located in a social environment, rather than purely business environment. Anytime, anywhere consumers may be concerned about a brand account, but also can be canceled at any time. More important social marketing of new media is that it can promote the brand and fans to reach an exchange between you to jointly exchange some meaningful topics on the same level. Brand Managers When managing brands on TWITTER, FACEBOOK accounts, they seem to be flirting with consumers, and you have to crowd them in and make them like them. Here's how to get users closer to brand branding through social networks:

Do not think that got the phone to do more with less!

Assuming you suddenly have 20 more phone numbers on your hand and nothing more than that, what is the use of such information for you? There are too many representatives of corporate brands who think they get customers The phone number is done, this situation can also be used in social media, brand fans have seen a lot of accounts, do not think fans are more successful, the same token. You have to be aware that having a fan is like having a customer call. And this is just the first step in our customer relations efforts.

2. Please post some interesting information!

Many consumers have at least once experienced blacklisting a branded account. Of all surveyed users, 38% said they blocked a corporate public user on FACEBOOK. 49% blocked the emails sent by the business. Fifty-two percent of them said they canceled some brands' public accounts on TWITTER. The reason is the same, that is, the market staff responsible for the operation of these brand accounts are always kept publishing some boring and consumers have nothing to do with the information.

3. Please do not blindly let everyone buy products.

Let's launch some interactive activities through the brand accounts of social media. Let consumers join together, upload photos. Share experiences and more. In this way, they will be more willing to pay for your product.

Do not talk too much.

Fifty-four percent of surveyed users said that they had been unsubscribed due to the constant subscription of a brand to NEWSLETTER. Similarly, 44% of FACEBOOK users and 39% of TWITTER users said the same thing.

5. Good at listening.

If your brand account is always posting news and information about the brand, then there must be a problem. Social media marketing is a two-way conversation with consumers on the journey - listen carefully to what consumers are saying to you, and then respond accordingly

Do not be too demanding.

To know we are facing a group of customers who have no interest in the invitation, and even some resistance. "We had invited online members to synchronize with some of the other sites / communities where the company is located, but the results clearly tell us that they will not accept such an invitation." A user named JAY BAER was interviewed for this tell us.

7. To consumers to express their brand respect and attention.

For those who are particularly active fans, you have to do everything possible to enable them to maintain such activity, to help create more brand influence. For example, you can use incentives such as gift vouchers to motivate more active fans who interact with your brand account

These texts, in bold type, are the ones that are of particular importance to consumers when they investigate, whatever. You do more than just try to get your brand account to win a lot of fan followers on social media. More importantly, such enthusiasm must be maintained. For example, continue to publish some interesting. New information with practical value. This is also conducive to the brand's own development. Long-lasting business, your brand will gradually win fans, followers heartfelt appreciation and favor. Of course, they are more generous in the wallet, and buy your brand of products.

Original Address: http://www.bazaarvoice.com/blog/2011/02/14/is-your-brand-coming-on-too-strong-in-social-media/? Utm_source = feedburner & utm_medium = feed & utm_campaign = Feed: + Bazaarblog + (bazaarblog)

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