Online Marketing

This is an earlier blog, but I still think Social Media Examiner case analysis is structured, and there will be some useful data, I hope for everyone's help. Eating ice cream in the United States is a very common social activity. Cool Stone Company has recently found a way to make ice cream, ice cream has become a more effective social means. Their "secret weapon" is Facebook. Cool holy stone from the United States, is a famous ice cream seller, in the "cold stone ...

When you hear something creative, there are probably many good ideas that come to mind in many people's minds. For example, McDonald's "rocking baby" ads, in which the baby can not see the changes in the identity of McDonald's logo, people will always remember. 2011 Carlsberg cinema marketing case "brawny with you to watch the movie," so many people are surprised. Creative word is often mentioned in advertising design, advertising works directly to customers, if not creative will not be attractive in the digital marketing comes, many companies start to try new elements of promotion, but also make advertising , Spread very good results. ...

"Do not talk to strangers, do not do new things, live normal life .Three is not too curious, play you will, away from the adventures, and some think about it, do not necessarily have to change. Familiar place, especially staying at home, listening to the same music, seeing the same people, repeating the same topic, thinking not to live, dreaming to be realistic, not trying anything. Ear of the same time and again over a similar "nagging", what will you feel? At present, this has triggered a lot of users on the microblogging Tucao ...

Nowadays, the rapid development of social media has been gradually improved, and the process of brand building has slowly been interfered with by audiences and consumers. Business for the brand building, and the past has been different, and completely rely on the initiative to define their own business, but gradually become a process of public participation. Many companies have slowly realized that the brand image is not the image of the brand owner, but the image of the public mind map. In a sense, the brand image is more humane. As the most direct responsibility to establish a brand image, PR in the process of building brand ...

This issue of borrowing has never disappeared, the second quarter of China's tongue on the tongue began to broadcast now, outside businesses are eyeing. Take a chance, such as borrowing a knife, a little careless, it will fall into the trap of the potential, in the final analysis is such a sentence, the occasion is the lack of a typhoon mouth, find the right typhoon mouth, is the potential marketing success The essential. And those thunderstruck small comparison, Wang Lao Ji tongue tip 2 marketing camp unique. So how does the authentic Wanglaoji borrow the success of the four novels, as shown below. Wong Lo Kat implanted "tongue 2 · three meals" accident ...

Content marketing has been around for some time now, from initial texts to later images to personalized, customized content, what is the next wave of agitation and possibly mobile apps? For this question, Scott Brinker After careful study, he is behind the popular marketing site ChiefMartec.com, Brinker is a serious person, we can know from 947 companies on his site. At the same time he is Ion Interactive's CTO, they think the future development ...

Morning received a small partner's article, a written by Qin Gang, "WeChat era how to make good use of time", and then what is the method that is recommended by the total Qin "tomato time management law." I really do not understand this statement, literally, my understanding is like a tomato, the outside smooth and delicate, but it is a paste inside. In order not to make myself seem ignorant, I went to Google Caspian search a bit, I realized that Pomodoro is France Francis Siriluo founded in 1992, a more micro-time management approach relative to the GTD. In tomato work method ...

Currently engaged in product manager, there is mainly responsible for the software platform San Mao recruitment and the United States Saida B2C / APP Mall product planning, requirements analysis and product design. There are also mobile APPs for various industries planning and operating, and some service platforms for operating platforms. Most of the past few years are doing Internet products, on the contrary, these years challenged the transformation of some traditional industries Internet service-oriented product design, these experiences and the hardships inside to make their own professional experience and challenge can be further enhanced . Here to summarize the current popular traditional businesses and ...

In order to let everyone know more about WeChat Marketing, share with you through this article how the translation industry is using WeChat subscription number to find customers faster and establish deep relationship with customers. For other industries, wechat reading Number of operating programs are suitable. 1, competitor analysis WeChat public number Competitors research is often overlooked an important step, this can view your target keywords and opponent brand name, the basic situation in the WeChat public account, such as the "translation company" as the keyword , In the "add friends" click on "find the public number", ...

Many good Internet companies have a certain basis on the PC side, and the tide of the mobile Internet, you want to have some success on the mobile, directly copied or the whole translation of the entire business line to the mobile terminal, but unfortunately brought The effect is not obvious, the mobile terminal has a mobile terminal game Want to do a good job on the mobile terminal products, you must have the idea of ​​mobile. So here I am combing I think from the PC to the mobile terminal in the product strategy above, I think we should pay attention to several points: 1) reduce the signal to noise ratio, not big and small Mobile terminal screen size is limited, the use of time zero ...

"Help, who knows what it is?" Many people in their WeChat circle of friends, see a lot of people will be a picture representative of the celebrity, movie or brand is what made friends circle for help. This is the once popular mobile game "Crazy Guess." It seems like all of a sudden, the contents of WeChat friends circles are all about it. Brush-like "solution", "broken", "this is what" and other graphic collocation information everywhere. However, most players will not know that this red-hot mobile game development team has only 4 people ...

In the first day engaged in the Internet, there are seniors say to me: Marketing is to grasp the user's psychology, is a reasonable guide to the user's psychology. This is very correct. Until now, I also think and study in various psychology. And in the practice of their own experience carefully uh sum up, groping. In the distribution or other marketing sites above, we often see a statement like this: marketing momentum is to grasp the human nature. Many people around me also say so, the first time I hear, I will think how powerful people will be so much. Later, when I carefully learned to learn from them, but made ...

After the Tencent conference was held, the openness of the WeChat 5.0 function made many operators of the WeChat public good, all of whom did not know the direction. Subscription a day a mass authority, service number of a mass of each month, which are trying to make use of microblogging to operate the number of WeChat sad. Push can not do, the past practice is not bad. There is no marketing is not to make money, so how many WeChat marketing make money in the end? We think WeChat is used to make business towards the twilight business tools, through the integration of WeChat, CRM + other channels, both to brand new customers, Can maintain customers, profit from them, ...

All marketing is weak marketing, that is, the inherent weaknesses of our humanity and the secular judgments formed the day after tomorrow. Because of fear of kidney deficiency, fear of obesity, fear of dark skin, fear of illness, fear of obsolescence and consumption, think of you in the e-commerce to buy discounted things, think you will never be missing a dress wardrobe and can not find shoes Think of what you bought and celebrity signatures after you saw your ad - your weaknesses are completely marketed, needs developed, and desires met, ostensibly looking good for everyone. However, after consumer spending why disappointed, desire to meet after ...

Creative content platforms such as Dribbble / Instagram / Vine generally use a typical UGC model, but how can we create a better system engine for user contributions? Sangeet Paul Choudary, a columnist and former consultant for startups, In his opinion, this question can be considered from the following aspects: If there is no user contribution, then the platform will become lifeless. Content creator is a very important role on the platform, start-ups want a vibrant platform on the need ...

A website that Internet users will always love must have the following principles: 1) The first page is as long as possible, but the ads must not appear. 2) It is like an endless maze. 3) The traditional classification method is also necessary. 4) win a woman, to win the traffic. According to relevant information, the British "Daily Mail" web site traffic growth of 27%, no doubt that makes it the world's second largest English media. How a network of media so many Internet users addicted to the United States, science and technology blogger Kelsey Campbell - Dolaha (Kels ...

Most people in the study of marketing, will choose to focus on the means and technology, such as advertising channels, lottery, create online and offline activities and so on. In fact not the case, the subject of marketing is more extensive, such as physical products (Aoi, hanging wire counter-attack, endorsement for themselves, follow your heart, etc., are more popular collective personality. Too handsome itself is just need; funny, taboo and other elements of the topic itself has the effect of well-known brands which are rich, which look handsome, which live better? Money more health products: to reach people ...

Each product will have its own proprietary feasible indicator. This indicator can guide the direction of the product and help the company to make better decisions, such indicators can bring different competitiveness of the company and others. This indicator is exactly what each product should focus on, on the contrary, those vanity indicators, to the PR department to go on it. There is no doubt that you need some metrics to measure the value of this product. The most common PV, UV, DAU, MAU, ROI and so on. These figures, to some extent, represent the product ...

Recently, many people are saying something about the end of the Bobcats competition. Everyone is writing some articles on how to improve their rankings in the final sprint, but very few people share what they have learned. In fact, I did not think of the summary done today, today I have a friend of Bo Baiyou video exchange group which I suggested that I write such a summary, I think the final conclusion of the competition should also write the summary, so there today This article. First, blog-type link exchange skills because most participating sites are blogging process, not only to update the convenience, in fact, the most important reason, I ...

At present, China's Internet marketing is still at this stage of "kinky" and "battalion", and very few "battalions" and "highs" can be achieved. Therefore, creating a great online marketing market. The first realm: "prostitution" pin "prostitution" meaning, this state plainly, is almost indiscriminate bombing. The words used in the biggest names, must choose the most network of Internet users territory, with the most shameless marketing tools, send a large number of marketing e-mail, a direct hit. Email address at least have a million, what a free trap ah, false information, can be used on the whole to use him ...