Wang Lao Ji how to borrow the tip of tongue 2

This issue of borrowing has never disappeared, the second quarter of China's tongue on the tongue began to broadcast now, outside businesses are eyeing. Take a chance, such as borrowing a knife, a little careless, it will fall into the trap of the potential, in the final analysis is such a sentence, the occasion is the lack of a typhoon mouth, find the right typhoon mouth, is the potential marketing success The essential. And those thunderstruck small comparison, Wang Lao Ji tongue tip 2 marketing camp unique. So how does the authentic Wanglaoji borrow the success of the four novels, as shown below.

Wong Lo Kat implanted "Tongue 2 · three meals" accidental exposure

The tongue 2 has been broadcast to the present, the No. 1 store, "the United Nations on the tongue," "tongue on the Taobao" ... ... Most of the borrowing is still stuck in the concept of theft, the use of word games to borrow occasionally show the quick success of some businesses mentality. A small part is holding "feeling the stones across the river," there is no chance. The lack of creativity in online marketing and the proliferation of marketers make online businesses intolerable blindness, "throwing stones to listen to" become a general business psychology. Everyone understands the notion of borrowing, but in practice it often runs counter to its purpose and the effect and KPI diverge.

Last Friday, the tongue 2 just ushered in the finale, the theme of the three meals a high degree of relevance to people's daily lives, cut the user's pain point. Never imagined, at the end Wanglaoji coincidence on the mirror. Borrow a college entrance essay topic, the reason, unexpected. That sense is that one meal a drop of three meals, are hard won. Surprisingly, at the end to a feature of Wong Lo Kat. It is reported that "three meals" after the broadcast of the controversial, first why choose to shoot at Foxconn, this gave Wang Laoji an exposure, what a coincidence or inevitable? It is worth pondering.

Joint tongue 2 original team full effort to create "balance"

In the new media era, people have bid farewell to the top-down cramming marketing, bottom-up production content is the mainstream. There are only two known cases of Tongue Tip 2, one is "Tongue Noodles" and the other is the "balance" of the original documentary by Wang Lao Ji and Tong Tui 2. One reflects the life of college students, and the other broadcast immediately set off a trend for authentic hot food. As of June 1, "Balance" clicks and plays a few days in Ikki's special zone, which has exceeded 2.41 million. Noodles and balance, which one prefer?

Do not know before a while watched "Jobs" yet? One of my most profound words is: "We are not doing better than competitors, we are done differently than they do", "balance" relative to Other opportunities, people are deeply creative and resonate. Through elaborating the concept of taste and health, it tells the unique spicy culture and herbal tea culture in China. On the other hand, we break through the traditional practices of other brands to take advantage of the "balance" of microfibres and use a new approach and orientation to tell the balance of what one knows and does not take seriously.

Online recruit offline free trial eat authentic gourmet trip

Online and offline who grasp the topic of the discourse right? Whether it is "Zhang incident" by the flat-panel newspaper last year caused the Internet hot, or article Yao Di this year, "see" traditional media set to cause Internet users conjecture, corporate marketing stretched is where Offline "not good to do" and online "can not do it." O2O concept of online and offline, what is more important? And Wong Lo Kat resorted to Tongue 2 online and offline joint marketing, different from the Suning two-lane operations, nor like the United States and other group buy website offline drainage, self-confidence and more Some domineering.

Wong Lo Kat first announced on the official website, authentic food tours to recruit free trial group. Then on Weibo WeChat with "and Wang Lao Ji eat King meal" as the topic of continuous fermentation, tens of thousands of people in a few weeks to participate in the line to try to eat. The essence of O2O is connecting and identifying the thread connecting consumers and businesses, O2O becomes a closed loop. Wong Lo Kat Najib line is authentic, the people on the line to the line, just to save the cost of traffic. Putting this line of authenticity together with marketing is enough to create a selling point that invokes everyone's appetite.

Rely on the tip of the tongue 2 heat repeatedly push food show "taste"

Everyone's understanding of the potential difference, there are also occasional "small kitchen" and "big pot" difference. Personalized content is the netizen's "partial eclipse," personalized communication needs to attract the general public can be mobilized feelings. Judging from the past cases, content differentiation is the focus of new media marketing. The so-called difference is not innocent, but innovation in creation. In the hammer conference, not winning or losing, seriously, that is the feelings of Luo fat; while the tip of the tongue 2 marketing, sincerely, intentions only, that is Wong Lo Kat feelings.

In the Internet age, trust can produce value, feeling the same. Tongue 2 has just ended, Wanglaoji deep pillage, the joint Zhejiang Qianjiang channel together to create food show "taste" in the three seasons a total of 21 programs, from the encounter authentic to the balance of authentic spicy and herbal tea culture, and finally tells the edible The same effect. Authentic Wong Lo Kat will take the opportunity to rise to the new field of tongue 2, so with a high level of programs continue to tap the tongue 2 brand value. "Taste" can go beyond the "tongue 2"? Make people wait and see.

If the same marketing as other people, the same set of unchanged use of the past, at most just borrowed someone else's shell; marketing breakthroughs, the biggest obstacle is the traditional marketing thinking. Wong Lo Kat in the occasion of marketing four songs, one experience is that every brand is the media, each consumer to create content for the brand. Through the experience of gaining reputation, the authentic Wong Lo Kat has a more profound mass foundation. On the other hand, he takes the opportunity to spread the concept of "authentic" as a more gimmick through the experience of eating and drinking.