On "crazy guess map"

"Help, who knows what it is?" Many people in their WeChat circle of friends, see a lot of people will be a picture representative of the celebrity, movie or brand is what made friends circle for help. This is the once popular mobile game "Crazy Guess."

It seems like all of a sudden, the contents of WeChat friends circles are all about it. Brush-like "solution", "broken", "this is what" and other graphic collocation information everywhere. However, most players will not know that this red-hot mobile game development team has only 4 people, but the development cost of 100000 yuan, but easily to achieve the first free APP Store.

In the end what is the reason for this game so popular? Hot, there are a large number of users questioned the guesswork involved in a large number of brand content, is not received a lot of sponsorship fees?

Leveraging WeChat to share

500,000 daily active users

Each turn to set a picture, the player through the bottom of the picture of the alternative words, guess, guess the right to continue to guess the customs clearance. Pictures are fun, and some are very abstract, there are many types of funny and humorous pictures such as movie and television, characters, national cities, corporate brands, games, teams, celebrities and celebrities, and "Crazy Guess" is such a casual and interactive Very intelligent puzzle game.

This "crazy guess map" is characterized by the APP on the state of the game can be sent to the WeChat, micro-channel on the friends to see, click on the link you can continue to play in the web-side. Through word of mouth in the WeChat group, the game was quickly downloaded by the player. At present, "crazy guess map" has leapt to the top of the Apple APP application to download free list, if based on the recent brush list ranked first download to estimate, it should be more than 60,000.

It is understood that this game as early as the May 13 on-line, from May 29 its new subscriber soared, only June 7 the number of new subscribers reached 300,000, the current number of daily active users of more than 500,000 , This figure is still rising.

Yang Xuan, an investment director at Media DreamWorks and an investor in Huqin Network, believes that the key reason for the so-called "crazy guessing" to spread and popularize so "virus" lies in that it relies on such a "new media platform for social acquaintances" such as WeChat, Players encounter difficulties first think of friends to help.

Small cost game

Development of not more than 100,000 yuan

Compared to the rapid popularity of the game, the story behind the game is even more surprising players. This reporter learned that this "crazy guess map" development team only 4 people, starting from April 1 research and development to May 13 push on the APP Store, took less than 50 days, but has become the company currently So far, a masterpiece. Until now the total cost of its game has not exceeded 100,000 yuan.

In fact, the "crazy guessed map" is not the first mobile APP game of the company belonging to the development team in Beijing Hautekijk. The reporter saw on his official website that the company had also developed "Phantom of the Lamb" , "Crazy bird hunting", "Fashion Designer: Vera's Growth Diary" and several other mobile games, but apparently these games are not as good as this low-cost production of the product. In addition, Huang's "most sports" APP is also from their hands. However, these games have not been very successful after their release.

From the very beginning, the game was conceived to emphasize social attributes, then consider content production, and finally chose a quiz game.

Whether the profit controversial

Millions of ads have hit the rumor

I believe a lot of "crazy guess map" of the players have found that the game in the map to guess the most part of the brand. This has also been a lot of players guess: the game is embedded in the development process of advertising?

Follow-up level development is still underway, there are gamers worry that behind the level may become a platform for many manufacturers implanted ads. After all, such a fiery game, is bound to be eyeing many brand manufacturers. The excessive advertising, will certainly ruin this game.

For implant advertising, the game development team has said that in the development process, there is no implantation, nor contact with the brand players in the game. But hot game, naturally rich initiative, it is reported that recently there is a "king of the sword," the game manufacturers to invest millions of ads sponsored for "crazy guess map" within the pop ads.

Yang Xuan yesterday in an interview that the conventional pop-up advertising is the mainstream of the current mobile gaming profitability, but will have an impact on the game flu and experience; generally optimistic about the brand of implanted ads, the game screen " The Problem "leads to a weak advertising effect and requires a strong team to negotiate and balance with multiple brands, which is a very difficult task.

"Because the model of this game is easy to copy, with low technical threshold and little advantage, it is hard to be bullish on some big advertisers who invest cautiously." Insiders also think that there is limited room for development in "Crazy Guess" It may be hot, go fast.

Development costs but 100,000 yuan, but easily to the APP Store free application first. After the hot, there are a large number of users questioned its guessing content involves a large number of brands, received a lot of sponsorship fees.