How to grasp the user's psychology

In the first day engaged in the Internet, there are seniors so to me said: Marketing is to grasp the user's mind, is a reasonable guide to the user's psychology. This is very correct. Until now, I also think and study in various psychology. And in the practice of their own experience carefully uh sum up, groping.

In the distribution or other marketing sites above, we often see a statement like this: marketing momentum is to grasp the human nature. Many people around me also say so, the first time I hear, I will think how powerful people will be so much. Later, when I carefully learned to learn from them, I found that many people are poorly endowed or have no actual experience in the market. These people have no actual experience in the market. What is the psychology of user psychology? Then, Where is it? Since there is no basis, then how can we guide the specific marketing work?

First, keep the stubborn allegory

I have done a market survey and said security at the door tells you that when you come in and touch the door everyday, you may get ten bucks and only need to touch it. Will you touch? A lot of people disdain, others say it is very boring, but also said it is possible to try. For the time being we will not analyze what groups of people say these words, respectively, which is not important. The important thing is: Everyone is telling the truth? Will not touch the door?

the answer is negative. I dare say that any one person will touch. There is some subtle psychology in the middle. Some people may think: Anyway, just by the way, touch nothing, Moreover, it is possible to get ten dollars ,,, Some people think so, anyway, idle is idle, very boring, try slightly ,,,

Please note: This is not a question of money. This is a psychological problem, the kind of sudden stimulation of uncertainty, the kind of excitement you get lucky, the psychological compensation, etc., which constitutes the main reason why we all have to touch.

This reminds me of the "sit back and wait" this fable. That kind of crop people really so silly, keep it there every day even the crops are abandoned? This is not a silly question. It is a weakness that humanity can not overcome. Because of the first chance, so lucky psychology has always existed, he thought this kind of thing may happen, so he is willing to wait for this lucky chance.

Key words: lucky uncertainty

Here we talk about a project, talk about the project's judgment: there is a project to sell garbage bags, garbage bags a dollar, it is possible to buy the garbage bag is really rubbish, it is possible to buy inside the garbage bag is TV phone these things. Not long before the line, the garbage bag project immediately fired, earn a few months time to millions.

What I want to say is that this is actually the judgment and application of human nature in business. You talk about the psychology of human marketing masters, you hit the industry? Know how to judge the project?

Two or five minutes of the legend

Many years ago, a popular game called "stealing food" was developed by Shanghai Five Minute Company. Of course, this article basically did not five minutes what happened. In those days when "stealing food" became popular, people across the country were "stealing food" and even some seniors bought several alarm clocks to set a good time to steal food at night.

My childhood mother taught me: Relatives hope relatives good, home in front of backgrass. At that time, I did not know what it meant, and later I realized that it was someone who did not want you to have a good life. There is a sharp turn topic, where is the best acne? The answer is the best in the face of others. What did I see from the above?

"Predatory Harm to Others" This is the ugliest part of humanity. Why these people are willing to steal food? Time is idle, fragmentation of time can not find how to get rid of this is one of the willing, and can stimulate the pleasure of everyone, there may be a slightest invasion and plunder of others, the kind of psychological masturbation it We think so that you just accept yourself, you have so much passion? What makes you passion? That is predatory! The original naked wild predatory.

Here, we need to talk about playing games again. Why do users want to play the game? This Daguai upgrade really fun? No. I think this may be more of a conquest of satisfaction, an ambitious to satisfy and wantonly invaded and plundered the pleasure? That why we play for some time without playing it? Is not the task of human nature of system design Too much time to encroach on users, or is the product itself too stressful for users?

Third, a few days ago to do a LED lighting friends plus me and asked if I have any way to help him increase sales to help him reverse the situation of corporate losses. I asked him how he organized the production. He said that he saw what people were producing to produce what they themselves, and then he said I hope I can help him.

Let us not say that he did not make cottage cottage, we say how to make his business turnaround. In his opinion, all marketing people may shoot their heads out of an idea, and then come out can be used to practice is also one hundred percent correct, so to say, it is not God?

In fact, this should be the case, first of all we have to understand what kind of product or service users need, and then based on the needs of users to form a marketing program project solutions, and then go to organize production or marketing activities, but now the vast majority of companies , The user's needs are not known at all, and this kind of production or marketing made on the basis of not knowing the user's mental needs at all is blind and completely impossible to have a good effect. In other words, if you want to upgrade the industry or turn a profit, then the first thing to do is to investigate the user to let the user tell us what to do, not that we are self-righteous.

I remember a buddy said he wanted to do business, he wanted to do aprons business, and then want to do vegetable business, but also want to do a small stall, I told him to let him go to understand the market conditions to do some user surveys to say this thing, But he still said this to me, and I'm angry: you do not do the basic market survey to understand the market, sitting here and racking our brains to think of things, there is such a good thing?

Conclusion:

Said so much, or write something behind it. Whether it is to do the project, find the project, or operating the project, close to the user is the most important. Anyway, I have never seen sitting in the office who can develop a wonderful marketing program. All the superb marketing techniques are obtained from practice rather than from books, and only practice can make our marketing function more comprehensive and effective.

# # For marketers to truly marketers, never by their own ability to do the market, but learn to observe the user to understand the user to understand the user, let the user educate us how to do the market. This is the essence of marketing.