How to learn integrated marketing

At the beginning of 2014, there is no doubt that "you from the stars" is the hottest drama, and people face the snow "fried chicken and beer" has become the most fashionable words. Even WeChat also seized this good opportunity. When you send out "fried chicken and beer" in WeChat, there is snow falling. We can see the degree of overheating in this Korean drama!

There are even more hot, look at the crazy fans on Weibo, there are many star chase drama crazy, there are fans said there are not less than 200 stars mentioned in the "stars from you."

Valentine's Day when fans bought the "Beijing News" ad, it really laments, things fans package advertising Super Girl in the past seems to be very moment.

February 16 is called "beast" birthday, see we Chinese fans is not very awesome, Sina microblogging 1 hour, 24-hour hot list all spike first place.

For an ITer, how to learn integrated marketing from such a popular Korean drama?

Star struck, so that many Chinese fans can not parry, my colleagues around the same magic are talking about the lines of the actor and actress, flying in this star season, customer promotion also learned the occasion to borrow stars The screen, lines, etc., just take advantage of the hot drama is better learned from a hot play how to do integrated marketing.

First, a good play a good product, product marketing force is the key point

"You come from the stars" gorgeous powder from the cast on the powerful, 400 years of love is to make fans chase after the scenes tall, well-made. Think of a star is not seductive, unknown, the story is not good enough TV series will not attract attention, the moment we do product marketing, product level, it is necessary to consider whether it is a point of transmission, will produce fans Excitement, so that we will find the elements of the fans are excited to integrate them, the product is good enough, marketing will be strong!

Second, a good broadcast platform, channel boost marketing

"We come from the stars" We are seen online in China. The user base of the Ichigo platform is a guarantee of viewing. In the Internet age, the online video platform broadcasts more easily. The video platform and the social sharing platform The combination of this drama quickly became a hot topic in the network. Think of 2013 Red Rice snapped up in the QQ space, this is a product selection of a marketing platform created by the miracle. There are 2013 Double Beijing Jingdong selling car incident, Wrangler chose Jingdong Mall, a good platform and the relationship between products is very important.

Third, excavation and cultivation of opinion leaders

The show is so popular in China that it is largely linked to the pursuit of many Chinese stars. Top stars such as Ene Jing, Gao Yuanyuan and Zhao Wei share views on microblogs and the lines in the show. All of these stars have millions It is precisely because of the early adopters' experience of these opinion leaders that a lot of fans follow up because of the drama itself. After watching it, it is recommended that fans really recommend it and fans will share it for the second time. We are doing product marketing, the role of opinion leaders can not be underestimated, remember last year's GOME online "Nordic net stone" products, Wen Yi, emergency department superintendent Yuying and other opinion leaders trial experience, so that this product instant hot Although the product is unknown at the listing stage, the promotion of opinion leaders has achieved remarkable results.

Fourth, create a fan base

After such a popular Korean drama appeared, the major fan clubs, posts, celebrity fan sites are established, many are spontaneous users, which is unique to entertainment products, other products is difficult to match. However, fan base, post bar and other fan base model worth learning, make a product can be fans like this product together, whether it is established in the third-party site or set up their own exclusive forum, or a special micro Bo, WeChat account, in short, is about fans, for this proprietary ethnic service, just as Xiaomi community, Meizu community.

Fifth, know how to daily operation and maintenance, major events to raise awareness

A hot spot there will not be too long, then you need to know how to daily operations, to maintain its attention, such as we see "from the stars of you" in Sina microblogging hot topic, the basic hot list will be the most recent Its related content, such as: # # # from the stars, # Jinxiu Xian 0216 Happy Birthday #, # We have to lose Kim Soo Hyun # # # What are you chasing the recent drama # # # Lee Min Ho Kim Soo Hyun # # military service, there are some enthusiastic users finishing A lot of celebrities on the drama to share microblogging, summary microblogging was crazy forward. In addition, during the Valentine's Day crazy fans pack the "Beijing News" ads bless Jinxiuxian, when the newspaper released news, many media reprint, attention is evident. When we do product marketing, afraid afraid of only fire for a while, and will not do sustained maintenance, at this point to learn Korean drama, these hot topics, users summary and fan package advertising, may not be behind the company management, a It is true that drama can reach this height is indeed credible, but these methods can definitely draw on learning. When marketers promote their own products, the occasion of the topic, the summary of opinion leaders' sharing content, and the creation of big events that attract eyeballs, Let your product not fire will not work.

Integrated marketing is not a simple combination of media forms. This article analyzes the hot drama "You From the Stars," and hopes everyone can learn from it. What matters is that we must open our minds when making product marketing. Elements, each ring has created popular factor, I wonder if you have learned?