How to do a good job marketing

1. Know your content information

What information does your brand have? These inside and outside of your brand-related information, you need to understand. You should first ask your own questions, sometimes stupid questions, and then find the answers to these questions, and then for your content marketing audience to develop appropriate content information, which I advocate webpower China customers in the development of mail Personalization of content that has been emphasized in marketing is very much the same. In this process, you need to pay attention to some techniques, such as not to the audience that "buy my goods!", But to another argument, such as "my products have these values", "my product more competitors Where is the advantage?

Make the content valuable

When we have enough understanding of the content information, and want to use it, we naturally hope that these content information can be heard by more people. So, we need to take some targeted measures, such as first look at what their competitors are talking about, how to spread the content, and then through research, interview, discussion, street visits and other methods, access to the audience and brand Some information and data. All these can help you to obtain more objective and valuable information.

3. Focus on content delivery

Once you've identified your audience and the right content for those audiences, you need to start thinking about how you want the audience to use the information you want your content to have on the audience. If you want to increase brand awareness among your audience, provide information on brand stories, product information, etc. or if you want to drive conversions through content marketing, then provide the key elements that drive your audience conversions, with efficient Contact is important; or if you are alone and want to increase the interaction between your brand and your audience, then it's essential to add some interesting and highly interactive content and information, all of your content is released and delivered to your audience Before, all need to seriously consider different content strategies and manifestations.

4. Choose the right content publishing platform

Then, you need to decide where to post the content. If you're trying to make your content stand out in the sea of ​​information, it's not wise to put content into a canyon that's not enough capacity on its own. This is why understanding the habits of consumers is so important. First, you need to understand where your content and target audiences are active and concentrate on exposing your content across those channels. You then track the effectiveness of these content postings through objective data, technology, and experience because you think your target audience Aggregated platform, perhaps not necessarily true. For example, when marketing to multi-channel customers in webpower China, I suggest that customers conduct their online shopping based on the historical behaviors of multiple channels of each of their own audiences, such as email, SMS, WeChat, APP, Weibo and other channels. Time with the right channel, the audience the most needed information to the audience. If you have not found a suitable platform, then continue to find, if found, then keep track of, and according to their own set of performance standards, the advantages and disadvantages eliminated.

5. further boost

After providing the audience with customized and correct content information and ensuring that the audience is beneficial, are you still not content with it and want to achieve more marginal benefits? If yes, then, first of all, are you using valid keywords? How do we set up hashtags (#)? WeChat platform is interactive and friendly? After that, find and use the appropriate keywords, and ensure that these keywords are indeed the audience favorite; For content posted to social media, You can also set several themes more labels to improve exposure opportunities; and enhance the functionality of the WeChat platform to expand, increase the content in the WeChat communication and interactivity, etc., can extend your content marketing effectiveness, but the premise is to do so Necessary and valuable.

6. Optimization results

You've posted the content on the right platform, and it's expected to be found by your audience and used effectively. Then you are done? In fact, not necessarily, your work is still far from over. Content marketing is also a recycle ecosystem that needs to be up and running, and continuous optimization for results.