Former Intel executive Anand Chandrashek as Qualcomm's chief marketing officer

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Anand Chandrashek, a former Intel executive

Beijing time August 7 Morning News, Qualcomm appointed Intel former senior executive Anand Chandrashek Anand Chandrasekher as chief marketing officer.

Until March 2011, Chandrashek, who worked for 25 years at Intel, was leading the Intel Super Mobility Group and was responsible for the development of the Intel Mobile (Atom) processor. His most outstanding achievement at Intel was to lead the development of the Celeron platform.

Despite its dominance of PCs and servers, Intel has for years failed to perform well in smartphones and tablet chips, challenging companies such as Qualcomm, Texas Instruments and Samsung.

After joining Qualcomm, Chandrashek will be responsible for the company's marketing and PR work. He will report to Qualcomm COO Steve Morenkopf (820.html ">steve Mollenkopf").