Online advertising a new price model-IPC

As we all know, there are several different pricing models in http://www.aliyun.com/zixun/aggregation/7714.html "> online advertising, the main CPM, CPC and CPA. But, recently, Ari Rosenberg introduced me to a very novel pricing model, which is very interesting, and he has applied for copyright registration and now some mainstream advertisers and distributors have used this model.   This pattern is called IPC, which is the price of each impression access. ...

Online advertising should learn the custom advertising model of Pandora

We are in an era of emphasizing DIY. Almost everything on the Web offers custom options. Internet retailers know what we like, so we recommend what we want according to our preferences. Social networks provide some services based on each person's profile.   The site is now geared toward how to better meet the needs of consumers to adjust and improve. Music websites are no exception. If you're a music lover (who isn't?) You must have heard of Pandora (the music website of America). Website allows users to create different ...

Online interactive Promotion new mode case XX brand ice tea promotion

Online interactive Promotion new mode case XX brand ice tea promotion in the convenience store before buying a bottle of ice tea, bottles labeled "Drink Crazy Win, 100% won" the icon is particularly eye-catching, the original is XX brand ice tea Summer sales again attack. My mind still vaguely remember last summer that "XX brand ice smooth super win" Superman promotional bottle. On the spur of the moment, I want to compare this two UTC promotions. The target consumer group of iced tea is 15-22 years old, mainly young and dynamic student groups. Ice strength is always xx brand ice tea core demand. These two times ...

Four key elements of success in online activities

In order for marketers to engage in online activities and to achieve success in their activities, it is necessary to think deeply about the relevant elements, tactics, and techniques involved in online activities.   Drive > Gain > transformation optimization, or Dcco describes the whole process of advertising impressions to achieve sales, helping us to better understand the process. Drive: This brings traffic to your site, during which marketers and advertisers invest most of their resources. In this step, you search (paid search, search engine optimization, shopping feedback, etc.), online media (banner, video, newsgroup sponsorship, etc.) 、...

The pattern of online tourism market accelerates the adjustment in the fierce competition

Competition in the business environment is inevitable. From June 2011 to now, where to go and Ctrip between the "War of words", so that the online tourism market "two big giants" competition more openly. Ctrip is an online tourism market "steady" growth of the "leading" enterprises, is the representative of the new tourism industry, the past more than 10 years, Ctrip has made the tourism industry's impressive results, in the Chinese Tourism Research Institute recently released the "2011 China Tourism Group, the top 20 rankings", Ctrip in second place Where to go. Compared to Ctrip is the new growth of online tourism enterprises, the recent years of rapid development ...

Online media advertising Program 16 strokes

My inspiration for writing this article is the online media planning spreadsheet.   The spreadsheet represents the online media program, which I call the Media program summary. Many times, I have seen big and small http://www.aliyun.com/zixun/aggregation/11021.html "> Advertising agencies to develop daily, weekly planning and negotiation arrangements, to determine the standard and cost of media planning." One drawback of this plan is that it weakens the online program. To introduce to customers the thinking and ...

Online: The best platform for enterprise E-Business

China's internet has been in the international cadres line since 1994, it has 16 years history, and the development of E-commerce in China actually only 10 years. During this 10-year period, a great deal of change has been made, and countless service providers have provided many representative products and services.   At present, the effect is better than: Search engine keyword promotion, forum blog Soft Marketing, business-to-business Platform store marketing, mass mailing marketing, chat tools mass marketing these kinds of devices.   There is a lot to pay for, and a lot of it doesn't have to be paid for. Pay the way: Search engine keyword promotion keyword ads such as Baidu ...

Online 25th Training Complete success!

Online June 25 Training in the Ali Training Institute, Dongguan Branch successfully held a total of 28 enterprises. involved in various industries.   This training is mainly for online members of the training, the content of E-commerce links in all aspects. Course: First: Online background operation second: financial management third: Search Forum marketing Fourth: Network promotion platform Analysis Fifth: Picture processing sixth: Telephone marketing seventh Hall: Business negotiation Eighth Hall: Business etiquette above 800 yuan per person charge ...

Online June 18 Training Notice

Fellow enterprise friend: &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Online access since the launch, by a lot of new and old customers, only Dongguan region per month to increase the number of 200 enterprises, in order to better service enterprises, to help small and medium enterprises with good online access. Every month ...

Online June 25 e-commerce training special reminder

Ladies Online Member: &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; June 25 Training has some adjustments, please pay attention to: 1. Time---From the original 10 points to 9:30, 9:30-10 is the check-in time, 10 after we are no longer accept the admission of Enterprises, please arrange your time, do not ...

Online July customer meeting will be a complete success

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;    Warmly celebrate online July 17 customer meeting will be a complete success. Every month, the daily Health will invite the new and old customers online to attend our one-day customer meeting, the online users will meet a lot of entrepreneurs in the venue, perhaps the venue of the meeting ...

Online July Training Notice

Please note: Online through July training schedule is July 17 (Saturday), July 24 (Saturday) two times. The number of enterprises participating in each of the 40.   is limited to online access members, and has not participated in online training enterprises.   The specific arrangements are as follows: 9:30-10:00 sign In (admission is not allowed after 10) 10:00-18:00 8 training sessions. Specific training content: first: Online through the background operation of the second: financial management third: Picture processing fourth: Search Forum Marketing ...

Online Guide

In our view, network Marketing to be correct and perfect development, must go through a certain stage.   These stages are all about doing two things: attracting people to visit your site, building more personal contacts with those you think are "valuable", and second, sending out worthless visitors to ease the tension caused by the transition of resources. Online Guide One, for those who are worthless, you can create something compelling to distract them (for example, if a visitor runs from the beginning to the other links you provide ...).

The value of online communication

Online-China's most professional one-stop http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform."   E-commerce for SMEs, as well as the indispensable tool.   In other words, there is no doubt where its value lies. Microsoft President Bill.   Gates once said: 21st century E-commerce, or no business!   It shows the importance of E-commerce to small and medium-sized enterprises. Online one-stop E-commerce platform, ...

Business value of online communication

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; More and more companies that use online communication have proven that online communication is not just a tool that can be used to do the same things in a quicker, cheaper way, and its value is not just the abolition of middlemen, but more importantly, the fact that online communication is creating new value for customers and original vendors, and on this basis, Lead to greater regulation ...

Analysis of online e-commerce mode

Online http://www.aliyun.com/zixun/aggregation/7592.html "> E-commerce mode is 4+1 e-business model, including network promotion, website building, communication tools, Follow up management in one and add a professional e-business personnel. Four is the network marketing must have four core links, one needs to have the special person operation management. And online communication is also business-to-business shop marketing combined with independent web promotion model, online communication itself is a business-to-business platform, enterprises can post letters ...

Online e-commerce training successfully held

Since March, the multi-boundary http://www.aliyun.com/zixun/aggregation/36651.html "> E-commerce Training has been held, starting from June, the comprehensive revision of the curriculum, from the original 12 classes to 8 classes, To enable online users to more in-depth use of China's most professional one-stop E-commerce platform-online access. Topics covered include: 1. Online background operation 2. Search Forum Marketing 3. Search Engine keyword advertising account management and optimization 4.B2B platform analysis and integrity through the background ...

Online Dongguan member breakthrough 1500

Online access in Dongguan's membership up to June 115.html ">26 Day breakthrough 1500."   1500 belong to different industries, and the current use of online access is very good. Online access because of its one-stop http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform role, Can solve the enterprise network Marketing All issues include: Network promotion-Website building-communication tools-customer management-mass tools-traffic supervisor ...

Online tell you the relationship between keyword ads and search engine optimization

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Online alerts to the enterprise users in search engine keyword advertising and search engine optimization strategy to choose between, many online users will be inclined to use only the search Engine optimization promotion method, because many online enterprise users may form such an idea, since the free way to carry out search engine optimization promotion, ...

Online tell you the importance of website keywords

Online tells you that if you want your business to rank first in the search results page for keyword retrieval, it's going to be a lot more effort than the next few to post. Who puts more energy into the same keyword is the top of the list. And the content of the site and professional procedures do not have a relationship, as to the number one end will have what effect, it is not only the number of the first decision.  Online Reminder If the site does not do well or the quality of the products and services itself is not high, is to spend a great deal of energy into the keyword, even if there is a large access to user traffic, then what is the significance of it? ...

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