The pattern of online tourism market accelerates the adjustment in the fierce competition

Competition in the business environment is inevitable. From June 2011 to now, where to go and Ctrip between the "War of words", so that the online tourism market "two big giants" competition more openly.

Ctrip is an online tourism market "steady" growth of the "leading" enterprises, is the representative of the new tourism industry, the past more than 10 years, Ctrip has made the tourism industry's impressive results, in the Chinese Tourism Research Institute recently released the "2011 China Tourism Group, the top 20 rankings", Ctrip in second place Where to go. Compared to Ctrip is a newly grown online tourism business, recent years of rapid development, although where and Ctrip development path is very different, but where to go vertical search and comparison business model, Ctrip "network booking + call center" of the traditional mode to bring a certain impact. Where to go and the competition between Ctrip is the competition between the new forces of the online tourism market and the traditional forces, and is the competition between business models and traditional business models. Ctrip and where to go the white-hot competition reflects the rapid changes in the online tourism market pattern.

Where to go is the representative enterprise of tourism vertical search mode. The use of search engine technology, where to grow in their own development, but also to travel suppliers and small OTA to provide online marketing platform and development opportunities. In particular, the airline ticket business, through to where the vertical search, the airlines to achieve direct marketing, gradually separated from the dependence of the distribution of channels alone situation. In order to meet the needs of self-service tourists for quality and cheap hotels, where to launch the "Hotel through Train", jailbreak hotels, group purchase and other products.

Ctrip is a representative of the traditional Internet industry in hotels, air tickets and other individual tourism products business, to provide customers with quality and security services, the two business has been the success of Ctrip "Magic Weapon", Ctrip has also built a huge call center system, resulting in its customers to provide individual travel products, the cost of service is relatively high. But many customers are too sensitive to price, and the price of "service value" as a secondary factor considerations, objectively caused by Ctrip and where to direct competition. In addition, single product supplier product design is too single, is also leading to different "channel" competition "direct" the root cause. If the product suppliers can form a product-price system, so that customers do not have the means to make a simple decision based on price, will greatly alleviate the current online tourism market in the competition between the channels. For example, the hotel room type further subdivision, and with catering, entertainment, business services, such as packaging to form products, so that the price of products is not directly comparable. With the continuous entry of technology enterprises into the online tourism market, the new business model is emerging, and shows a strong development potential-the emergence of tourist groups, to a certain extent, disrupted the tourism price system and tourism consumption habits; Mobile internet applications in tourism, such as "Today's Hotel" will not sell out that evening products, By mobile phone to sell the hotel at a low price, this way as the new online travel booking mode, the hotel and consumer recognition, the rapid development of the travel network, by virtue of high-quality tourism routes, fine management, tracking service, transparent tourism evaluation has made tourists trust.

As the "leader" of the online tourism market, Ctrip has always been a challenge. and new technology, business model, the emergence of forces, make Ctrip face competition pressure more and more, Ctrip should do? Ctrip has a stable customer group, rich tourism product lines, complete tourist destination information, a huge call center and high-quality Customer service system, these are the cornerstone of the continuous development of Ctrip, but also its core competitiveness.

There is no shortage of "white-hot" competition in the Internet field. such as PPS and pplive of excessive competition hurt netizens, and finally caused a lost-lose situation, "3Q war", and finally there is no winner. Where to go and ctrip if excessive competition, the final loss of the enterprise itself, and may disrupt the market order. So, Ctrip and where to accept the previous Internet excessive competition and bring great loss of lessons, focus on training good internal strength, enhance competitiveness. In order to promote the quality of tourists and tourism suppliers to benefit from the benefits of both the development of the online tourism market.

Improve service quality and experience, will meet the needs of tourists in the first place for the breakdown of customer service groups, in-depth excavation of the advantages of enterprises products and models, so that there is irreplaceable, not beyond the nature of the enterprise within the refinement, standardization, standardized management, to improve efficiency and satisfaction while reducing operating costs Application of new technologies, such as hotel switch technology, LBS, mobile internet technology, to bring more convenience for tourists to travel, the use of intelligent tourism means to enhance the tourism experience, improve the level of tourism management.

With the gradual change of the online tourism market pattern, the competition between enterprises must be strengthened, and the development of the online tourism market is healthy and orderly.