Operator Hand-to-hand combat

Operator hand-to-hand combat &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; School, operators are fighting for the campus this important new market, last year, Unicom and mobile Two competition, this year increased telecommunications, competition is extremely fierce. A few days ago went to Jinan, with the road to a university to see, Unicom in the charge of the activity, as long as the net, in 1 years to return the charge as much as 400 yuan. Move ...

Real good products under operation

One idea is common: products are the most important and good products speak for themselves. There is no doubt that all good products are wanted. Products are very important. But is the product everything? Have good products, will be successful?   Is anyone fit to make a good product? A good product is not everything. Product is not the most important, with the entrepreneurial team of genes, some startups are technology genes strong, some entrepreneurial team product grasp ability is very strong, some entrepreneurial team operation is strong, some team marketing strong. If a team is not fit to create the perfect product, the product is not the most important. Only a handful of paranoia ...

Essays-general interest

Week Children's Day a good friend dragged me to a blog meeting. 12:30 noon, go out, light rain, take a taxi to the Drum Tower East Street monitors, location is also easy to find, Drum Tower East Street Bar quite a lot, compared to the signboard is not too obvious, or rely on the number of the house can be found. After the door found a lot of people, most of them are old acquaintances, Bichauhi, Liu Xingliang, Chonan, Fire Phoenix ... &http://www.aliyun.com/zixun/aggregation/37954.html.

Hit the money on the Spring Festival Gala Internet tyrants

For network products, endorsement is not a conventional marketing ideas, for example, Taobao, Baidu and Tencent's main image is not necessarily to use the star endorsement, but in a less fashionable product, it is possible to use the image of celebrities, but the direct use of celebrity endorsement for the global network industry giants are rare, In a way it is a manifestation of weakness. So see since the media holding a Wu network product endorsement ads picture to get a little funny, Baidu a search on the product is Wu endorsement, why want to quiz? Of course, Tencent's product is also well-known rich two ...

Access to paid links again, is it a disaster or a success?

Remember in 2007, I decided to write an article about paid direct links, which is completely different from the paid search methods that we manage via AdWords, adcenter and other platforms.   In this column, I would like to remind readers to correctly understand the rewards and risks of this type of paid link. The issue of return and risk has recently been the focus of media attention. Google has taken steps to reduce its rankings when it finds out that JCPenney is doing improper paid-link activities. Obviously, Google or Bing has taken automatic or manual steps to make any http: ...

Goodbye, Jobs!

August 25, Apple founder and soul man Steve Jobs announced his resignation as CEO.   News, not only the scientific and technological sector, the whole world is shaking. August 11, 2011, Beijing Time 4 o'clock in the morning, for Apple, is a memorable time: The U.S. stock market, Apple's share price of 363.69 U.S. dollars, the market value of 337.17 billion U.S. dollars, while Exxon Mobil price of 68.03 U.S. dollars, the market value of 330.77 billion U.S. dollars. This means that Apple officially surpassed Exxon Mobil to become the world's market capitalisation first. At this point, Apple's market capitalisation is close to Microsoft ...

On the innovation of the Manifestation of Advertising Alliance

A week did not write blog, today and you talk about the Advertising alliance material expression form of innovation. Now the main mainstream of the Union has three, respectively, is the Baidu Alliance, Google Alliance, and the other is Taobao alliance.           One of the Baidu Alliance and Google Alliance are mainly CPC ads, and Taobao Alliance is mainly Taobao customers CPS ads, the domestic very many small webmaster rely on Taobao guests to survive. But no matter what kind of alliance, most of ...

See video sharing website Status quo, copyright is king

Because of the previous focus on video-type sites, blog post categories, there is a separate "podcast observation" this category.   Suddenly found himself a long time did not write video articles, the last time to write the end of 08, more than 1 years elapsed, and then to see the status of video web site. The remainder of the king 07 years, because responsible for the promotion of a video search engine, with a lot of video sites have dealt with, set up a more in-depth relationship of cooperation. At that time I was mainly and Alexa ranked 1000 within the video site to cooperate, which is called ...

The analysis of the SEO data of the video website

At the beginning of 08, Mouchangqing wrote a series of video web analytics articles. such as: "Alexa analysis" "Brand Promotion Analysis" "SEO Data Analysis" "promotional means analysis" and so on. Now, after 2 years, a lot of changes have taken place. It would be very interesting and meaningful if you were to analyze it again.   Take a look at this 2 years video site What happened to the change, today, first write "video site SEO data analysis", to see which video site is the field of "The King of SEO." 08 analysis of the most popular TOP6 ...

Besides UCWeb

Besides UCWeb Spforum has an article to say QQ also want to do mobile browser, just yesterday after work has a friend Chat mobile browser, he is very want to know my view of ucweb, in fact, I have written a "mobile phone browser of the future", but the article did not write conclusions, wrote too vague,     There is not much to predict. I will say my opinion today: 1, UCW ...

Talking about three pseudo propositions of acting legalization of net games

Source: It Observer Author: Chao Fu yesterday noon on the news to see Zhouhongyu representative of the "on the prevention of" online games acting "employment difficulties of the proposal", feeling a biased view, so casually wrote a title titled "Online Games Acting legalization how thirst?" Blog posts in their own blog, at night to check the mail, but received the Zhou Representative's assistant Jianghueu wrote a letter entitled "On the prevention of" online games acting "The proposal of employment dilemma" of the mail, with zhuizhuide mood after reading, I still insist against arbitrary ban ...

On ROI strategy of website operation

If I am a customer, to the new entry of the website sales staff, must be the actual effect of the time to brand, the brand time to talk about effectiveness. I've arranged for you to come every day to apologize, not thinking of the male business manager don't, ugly woman business manager don't, your brains think for me every day. -Treacherous, isn't it?   Your client is such a dishonest trader! The person who manages the website always must remember: is not who gives the money who is the big ye, the rule is the platform set. Web site to provide customers with two of services: channels, marketing. Lose the rule to make the right, is to go to the channel control, lost the pricing power, ...

Leading change in a crisis

The basis of thinking is to judge the situation accurately.   The investigation report of the CEO of China Hundred Enterprises analyzes the current economic situation from the macroscopic point of view, and puts forward the development direction and some thinking of Chinese enterprises. Today, the excelled business in China, in this global economic crisis, need to have a more sober understanding of the environment, and make it a designated investment development strategy. Yes, most businesses are suffering. But at this time, to put their own this "pain" first put aside, look at the macro far, decisive decision-making, to change. Must not die in warm water, ...

It's hard to be silent on Twitter

Twitter has just finished its 5 birthday, from the growth data can be seen, the total number of messages to increase to 1 billion to spend 3 years 2 months 1 days, the current daily average message sent to 140 million, a year ago is 50 million. March 11, 2011 Total users sent 177 million messages for the current maximum.   Corresponding to this is the microblogging in the domestic development, a single platform has more than 100 million users. If Weibo changes the Internet ecology is a bit exaggerated, but if Weibo changes many people's behavior habits believe there will be a lot of people agree, at least when the traffic jam no longer ...

New mode of online promotion wins on the big platform

The new model of online promotion wins in the big platform promotion is the marketing person transmits the information to the consumer, attracts the consumer to buy its product, achieves the promotion sales the goal. Commonly used promotional methods are advertising, personnel sales, network marketing, business promotion and public relations. The traditional promotion homogeneity is serious, some brands will engage in some promotional activities, but not to think about cost control, channel management, communication content, mechanism prizes, platform integration, data analysis problems. Promotions can easily go into a dead end. Cost control, channel management traditional promotion of the purchase of gifts or lottery means there are high trophy inventory and the distribution of logistics costs ...

Online advertising can't be rich overnight

Now, the way we watch free video content is changing. In the past, we only tuned in to specific channels to watch content. Now, we will usher in the era of loading ads, distribution content. Now the content is portable, it is everywhere. YouTube has attracted the attention of the world by loading content, and now this has become a common phenomenon. Any user blogging or other content on the MySpace site can theoretically be displayed.   Now we use the word "plugin" to measure the loading of the application. In the past, advertisers have to do TV commercials, he ...

The purchase and introduction of online advertising

Not long ago, online display ads appeared to face the danger of exiting the Internet arena. However, the analysis data released by the EMarketer (Chinese Internet Data Research Center) in December made the display ad new. EMarketer, by counting online videos, banner ads, rich media and sponsors, finds that advertising is growing faster than search advertising, thanks in large part to the huge role of the brand (which has seen the growth rate of 44% per cent of advertising). EMarketer predicts that by 2015, the total amount of advertising spending will exceed search advertising. ...

Collectivization of online advertising: improving user Impressions

Like everyone else, I have a hobby on the internet.   Oddly, this is not http://www.aliyun.com/zixun/aggregation/1560.html ">facebook or Twitter, but a daily email." Every day I get an HTML message from Groupon. The service is a service for a specific city, where the new trends in local restaurants, hot springs, bike shops, cinemas and so on are available. If you specify a number ...

The future of online advertising: a dialogue with Jeff Einstein (i)

I've been thinking about how the online advertising industry will evolve, and I believe that the best way to move forward with an ad ecosystem is by automating the work done by thousands of people on a daily basis. On a high level, I'm with the industry's leading expert, Jeff. Albert Einstein (Jeff Einstein) discussed automated processing and optimization, optimizing the ROI of advertisers and the capacity of distributors.   From a technical perspective, we have a consistent view that the complexity of the work exceeds the human capacity. Recently, I gave Jeff. Einstein sent an email to talk about the problem. Back in 1984 ...

Offline effects of online advertising

The Harvard Business Review July published an article, "Offline effect of online advertising," Magid Abraham, the CEO of Maggid Abraham, the Internet traffic analytics company. His basic point of view is: "In most cases, online advertising also stimulates offline sales, and online advertising pushes retail sales more than they do online." Companies should be bolder in increasing the input of online advertising. "Internet advertising has gone through the banner ads of newspapers and magazines, like electricity ...

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