On the innovation of the Manifestation of Advertising Alliance

A week did not write blog, today and you talk about the Advertising alliance material expression form of innovation. Now the main mainstream of the Union has three, respectively, is the Baidu Alliance, Google Alliance, and the other is Taobao alliance. One of the Baidu Alliance and Google Alliance are mainly CPC ads, and Taobao Alliance is mainly Taobao customers CPS ads, the domestic very many small webmaster rely on Taobao guests to survive.

However, no matter what kind of alliance, most of them are naked in the form of advertising pictures, so that users can see that this is advertising, more direct, the rate of hits generally are relatively low. In addition, too much advertising will affect the experience of ordinary users browsing the site. If the advertising can be combined with the content of the site is the most ideal, in the user to appreciate the content at the same time, and realize the value of advertising. Now there are a number of alliances in this direction in the innovation, advertising and content to combine. The user experience is better when users are allowed to consume ads.

Recently found a do Taobao guest ads very interesting, is the form of web channels appear on some sites. For example, well-known community-style Dragon Alley, fashion magazine Mina Nets, girls network are in use. Girls online have a "girl shopping" channel, look at the surface of the channel is a number of exquisite pictorial content, is a description of a variety of fashionable beauty pictures of the site, can not see what the relationship with Taobao guest. See figure below

Girl's network "Girls shopping" Channel Home example:

Click on one of the most popular films, such as "single men and Women", which are only recently shown in hot film.

See image below: Click on the Details page to see the screen

In front of the mouse did not move up, and ordinary stills picture appreciation is no different, but if the mouse moved up will find. Pictures of the star's apparel also has recommended the purchase of links, related to Taobao shops. This image can more effectively stimulate the user's desire to buy, thus an effective CPS order is produced. Through this kind of content guide form, find the user's interest point, can greatly enhance the browsing user's purchase rate.

See picture below: The mouse moved to the effect of the pictorial.

At first I thought it was the new feature of the official Taobao Alliance, but I didn't find the official website. Later, from having to do this form of advertising webmaster that, is a customer-oriented Taobao ads shopping guide Content Alliance. For the webmaster Free high-quality Shopping guide materials, their advantage is to have a professional team to maintain this product, and the middle does not participate in any split, the money from Taobao directly paid to the webmaster, they only focus on improving Taobao purchase conversion rate. That is, the webmaster use their material, without any influence. As for how they profit, see the official website said, Taobao will be through other forms to give them profits.

For more examples, see figure:

Perhaps the other side provides the shopping guide material is the poster form, therefore is called "the poster union". I went to try to experience the next, found that there is no need to register, the direct use of Taobao account can be directly logged on. Then on the top to get the shopping guide material, soon can be placed on their own website, before and after just need a few minutes. If it is a traditional advertising alliance, the optical Registration option requires you to fill in the information on the exhausted people.

Image: Login with Taobao account can directly login Poster Alliance

I think the details are critical and if I have to spend a certain amount of time registering, I may not have the patience to experience it. Taobao account with a quick login, do not need to do other settings, you can get the code directly to use, the operation is very fool. There are 2 forms of advertising, you can download a template file upload space, you can also choose to get the installation code. Customize the advertising product to an existing site page.

I am downloading a template file uploaded to my blog space, you can see. http://www.muchangqing.com/haibao.htm Unfortunately I blog women not many users, or get a fashion poster channel, maybe really can earn a little money through this. I think some of the popular micro-blog to do beauty fashion, you can get a template like this to try, to guide the microblogging users to browse. Through the poster content shopping guide, perhaps really can obtain the good benefit. Interested webmaster friends can go to experience testing.

Personally feel that the content of the nature of the Advertising alliance form, suitable for some Web site users larger than the comprehensive web site, or female-class users more than the industry site. Directly on the site to add a "fashion poster" channel, and then do some appropriate user guidance, without affecting the user experience at the same time, can produce good benefits, so that site users to create more value for the site. And now this product has more than 10,000 sets of matching, can enrich the content of the site, increase the viscosity of female users.

If the site's own traffic is not large, you can also through a number of means, the user into such a page, perhaps more than some of the traditional Taobao site display form can get a higher rate of purchase conversion. Today's sharing is over, and I want to see more alliances in the form of advertising innovation, improve the advertising conversion rate. Let the grassroots webmaster, can more easily through the Internet platform for their own value creation:

2011-5-16

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/326.html (reprint please keep)