New mode of online promotion wins on the big platform

New mode of online promotion wins on the big platform

The promotion is the marketing person transmits the information to the consumer, attracts the consumer to buy its product, achieves the promotion sales the goal. Commonly used promotional methods are advertising, personnel sales, network marketing, business promotion and public relations.

The traditional promotion homogeneity is serious, some brands will engage in some promotional activities, but not to think about cost control, channel management, communication content, mechanism prizes, platform integration, data analysis problems. Promotions can easily go into a dead end.

Cost control, channel management

The traditional promotion of the purchase or lottery means that there are high trophy inventory and the distribution of logistics costs, and the total amount of gifts can not be accurately estimated, national or regional promotions can not point to control the distribution channels and communication effects, the accumulated waste of resources directly affect the input-output ratio.

Communication content, mechanism prizes

Mobile Internet era, online under the line are important traffic and information access, pay attention to the line under the local O2O more efficient. Traditional promotional hawking style of single communication has been unable to attract consumer attention, homogenization of the award-winning mechanism and the types of prizes can not meet consumer demand.

Platform integration, data analysis

The Internet accelerates the transformation of industrial economy to knowledge economy is fundamental, based on the knowledge management enterprise is the data, large data to make enterprises and markets become data-driven enterprises and markets. The traditional promotion lacks the massive real-time accurate data, cannot collect the user feedback data quickly, analyzes the user behavior, also cannot find the promotion strategy which suits the target consumer.

The need for a new mode of promotion

A. Platform

Promotional O2O management platform is mainly a new type of promotional management, is the use of Internet technology companies to provide promotional management of the integrated service platform, the platform consists of three major parts, respectively, for the promotion of O2O management system (online integration solutions), promotional gifts supplier network, consumer Online award management account.

From the perspective of providing an integrated promotional O2O service model for the enterprise, the project forms the electronic Commerce mode of the BBC, helps the enterprise to solve the comprehensive service ability of project management, prize management, user management and so on, and effectively solves the problem of the traditional promotion service which is not professional and cost higher.

In addition, the project from the promotion of customer and consumer experience degree from the point of view, with "prize-free" participation in the award-winning promotional activities based on the redemption experience, through a sound promotional management system, to ensure that promotional activities in the organizers, prizes suppliers and participants of the interests of the parties, so that consumers It is a pleasure and culture to extend the behavior of participating in the award promotion.

B. Resources

The core competitiveness of the platform from: Professional promotional management product design and first-class customer service capabilities, hundreds of millions of data capabilities, tens of thousands of users, and constantly upgrade customers, merchants, users three Duan product design capabilities operating services and data mining capabilities.

Platform through customers, merchants, users of the tripartite needs of the continuous increase in service capabilities and information capabilities, so that the three parties can gradually form a unified interest chain, the final platform with a large number of promotional data and user data to enhance the platform's core competitiveness. The merchant side has a large number of professional giveaway vendors, and we can provide them with a more powerful gift marketing capability to help them build a giveaway for the Internet Sales channel solution.

C. Data

In the process of platform operation, the accumulation and optimization of data assets will produce additional value and generate other business opportunities. A large number of data analysis can help enterprises in the future to provide customer relationship maintenance marketing.

Consumption of personal prizes to collect the network, the use of simple user experience process, can enable users to quickly receive the management of their own prizes, while providing the content of the prizes can be quickly to the offline use of write-off, while providing detailed evaluation. You can also participate in other activities provided by the platform, gain points to share with users, and help the brand or merchant to create two times of communication value. To help promote the management system to collect personal data and business evaluation information, to the promotion of the demand side for the selection of goods and merchants to adjust their service capabilities.

Finally, talking about marketing promotion, brand how long time to complete the mobile Internet transformation is the key to determine the success of the promotion, many emerging brands from the beginning with the mobile internet gene, 80, the consumer with the Internet and growth, so consumers and emerging brands do not need to change or spend too much cost to education market, has begun to need innovative promotional strategies and content, short three years slow five years, China's marketing innovation transition will be completed, those who do not timely completion of the transformation of the brand is likely to face the fate of the market ignored.