On ROI strategy of website operation

If I am a customer, to the new entry of the website sales staff, must be the actual effect of the time to brand, the brand time to talk about effectiveness. I've arranged for you to come every day to apologize, not thinking of the male business manager don't, ugly woman business manager don't, your brains think for me every day. -Treacherous, isn't it? Your client is such a dishonest trader!

The person who manages the website always must remember: is not who gives the money who is the big ye, the rule is the platform set. Web site to provide customers with two of services: channels, marketing. The loss of the right to make rules, is to channel control, lost the right to pricing, and finally even service is worthless. But also must realize: the rule is not a very cow thing, the rule must embody the fair, lets the platform benign development, forms the healthy ecology. The rule is not tyranny, exactions is bound to cause riots.

Under the principle of the service: the first thing or thinking about the service is what, the effect is what the customer wants is what?

We are faced with two kinds of advertising delivery: http://www.aliyun.com/zixun/aggregation/37621.html "> Effect marketing, Word-of-mouth marketing." I have found that professionals in two areas often misunderstand each other. Real estate customers should do is to spread the brand, Taobao mall businessmen should do is the pursuit of the largest conversion rate, this is the two world things, although the name is Internet advertising. When the people of the two worlds flow, the problem comes! Real estate advertisers asked a few times, Taobao shopkeeper asked how many people see-wrong.

When we think about the application of ROI, we find that the larger the larger the less the direct ROI, the faster the sales the more the direct one-pen ROI. Seriously thinking about the classic case, we only recognize the approach of ROI, for example: Apple's marketing is really very cow, do not advertise themselves, sell Apple people to hit the iphone word for the effect of advertising. Apple has surrendered its hearts and thirst, and everyone feels IPHONE4 hard to buy, but we find that IPHONE4 is now an arcade. Create brand myths, create trust, create hunger, supply is always lower than demand, more than open supply sales. Did you find it? Apple's ads will never consider a single ROI. These integrated marketing master from the planning to grasp the details, break the hearts of people, build trust, create hunger and thirst, after a long process before harvesting. Master, never easy to make a point; good sales, never easy to quote; the highest level of marketing must be directed to the people, after the heart, won!

It must be recognized that the pursuit of efficiency is not advertising at all! So how is this marketing made? Planning, Integrated Marketing! So much for marketing planning: What is the value of your product to customers? How to let the customer believe your product? How to get customers to turn the purchase into action? What is the way to let customers know your product? What is the marketing step? Good marketing planning must embody three words: novel, logical and feasible.

OK, now you know the professional, you know that unscrupulous customers can not say-not free, not confusing effect marketing and brand marketing, not sales services. Do not do business call that is to swing the dog, we want to like Jiang in the "Let bullets Fly" inside said: I want to stand to earn money. So, how can you stand to earn money? Major or professional. We must follow the principle of service creation value, otherwise we destroy the profiteers and become the new profiteers. Professional principles are:

Rule 1: The site should provide effective marketing early, because your brand marketing actually has no effect and show the customer to see you have value, the flow is not enough to promote the site outside, mature website traffic is big enough, absolutely do not go to do the actual effect of marketing, selling head of things, the actual effect is only show, the channel of precision crowd influence is kingly.

Rule 2: Small businesses should choose the effectiveness of marketing, pay attention to the effectiveness of a single ROI, the lack of brand through their own community marketing to supplement; big business should choose brand Marketing, ignore single ROI index, pay attention to the whole promotion Project final results, the effect through marketing planning to achieve.

The strategy is correct, the principle is clear, please stand, straight up waist dry face your customer: "x Total, your idea should be such." ”