Online advertising can't be rich overnight

Now, the way we watch free video content is changing.

In the past, we only tuned in to specific channels to watch content. Now, we will usher in the era of loading ads, distribution content. Now the content is portable, it is everywhere. YouTube has attracted the attention of the world by loading content, and now this has become a common phenomenon. Any user blogging or other content on the MySpace site can theoretically be displayed. Now we use the word "plugin" to measure the loading of the application.

In the past, advertisers had to make an evaluation of their content and understand where it was not necessary to broadcast it. Now, advertising distributors and agents are responsible for their training and guidance, advertisers pressure is to adapt to the new advertising model.

If the advertising content is rigid and can be attached to any form of content, it will arrive anywhere. If you advertise something around a specific content, these ads can appear anywhere. Even a place that is highly protective of the brand cannot be stopped. If we continue to advertise to interrupt the user's browsing experience, the user may be persuaded to first watch the ad content.

How do we learn more about the environment in which ads are viewed? How do we make this environment available to a sensitive advertiser? How do we provide advertising solutions that are acceptable to users, even if they are displayed with advertising information?

Advertisers who buy specific online ads now must pay attention to these issues. Ultimately, we must provide a standardized solution that can attract the attention of a distracted television audience. Now, there may be solutions to these problems. Usually, we release the copyright video or content player software. Companies such as Brightcove, VideoEgg and blip.tv can be in a good position to commercialize if enough advertisers need such assessment products.

Of course, the advertising service companies can not be discounted. Many companies have launched, or are introducing, streaming advertising programs that may emphasize this issue. When Google continues to raise the bar for its advertising model, and different innovations are introduced, advertisers need to increase their advertising budgets. These budgets will make a profit through responsibility and primary control. From the start, TV commercials are not easily evaluated. But control of television advertising is the most powerful asset. Online video advertising to further consolidate their position, not only to prove their own control, but also to prove their accurate evaluation.

These issues are now negligible, but as the media matures, the importance of these issues becomes increasingly prominent. Unless we are in the rain now, we will find that there is not much value in the amount of advertising stock, can not persuade advertisers to turn to the online media, and consumers will refuse us such a rush to profit, overnight wealth of the scheme.
       (Original: September 21, 2007; compiling: Song)