Every guest's "millet" this bowl of porridge from the beginning is wrong

Standard parts production or the ultimate single goods can not give every guest to bring more Word-of-mouth, where the "millet" may not imagine so good to drink. The reason is very simple, clothing is not electronic products, apple and millet on the tried and true hunger marketing, for the actual role of the customer is not small. Article/Zhang Shule This paper is published in the "Sales and Marketing" magazine Management edition of 2014 07, starting from March, once the "Internet fast fashion brand" leader, was laid off, backlog and profitability problems plagued by the people who began to transform. In Van Sir Online, March 13 15 o'clock, 80 shirts (VD ...

Every guest today, millet tomorrow

Seeing every guest's recent negativity, in fact, is a long anticipated things, in every customer cut off as the wind, I know that every customer has been dead, in the later run to expand the category, do channels, and then back to do the brand, has entered a headache medical head, the rhythm of the gap. In order to solve this problem, lei, of course, Lei Horse is to help a PR busy, appease the morale, it seems to the old Marian some, how, these bridge section, it is too fooled. In fact, Millet can not teach every guest what, or even to say that millet is to imitate every guest up, in other words ...

Every guest's brand crisis

Where the goods from last year, there has been a storm, senior management turnover, the postponement of the IPO, sales goals have not been reached, and so on, recently, such as the wind and a large layoffs, it seems that the crisis is not groundless. When it comes to the crisis, many people speak a lot of reasons, and some even shout out the "electric dealer is a scam" view.   In my opinion, the crisis of every guest is fundamentally caused by the blind expansion of the business strategy and the failure of the brand strategy.   "Great Leap Forward" will lead visitors to the crisis. Every guest from the establishment to 2010, maintained a very fast pace of development, a few years of time, sales from zero to 2 billion ...

Where a low price sale bra-t, a loss to make a yell?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;        Recently, the domestic well-known clothing business enterprise Vancl (where Customer Prudential products) launched Bra-t Strap Shirt series, only 39 yuan to sell and include freight, caused the industry's high concern. It is pointed out that the move is a loss to make a yell, embarked on an extreme expansion of the road ...

Can a guest be extraordinary?

Look at a set of data, it's kind of interesting: advertising data research and statistics company Kantar Media lists a list of the top 20 advertisers in the first 3 quarters of Google, Amazon and At&t, and IAC three are more than 100 million dollars in the launch-   Amazon's launch in Google has reached 118.501 million dollars.   This is only in Google's launch, if counted on the other launch, Amazon's launch scale is far more than domestic electricity dealers. Of course, take Amazon and http:/...

Where the customer abandoned Han Han tens of millions of ads smashed sound behind

Every guest really for a long time no movement, once street sidewalk brand ads are all the hot scene has been a long time did not appear. The past year has been a year of years of reflection, and excessive silence has raised questions about how long a red flag can be played.   However, aged or that old, every guest "retreat" after the comeback seems to be more high-profile. Before playing out of all the objects, but also invited Han, Xiaoming, Li Yuchun and other big-name stars endorsement, all the guests this time to go to the most fiery stage in China-China's good voice. The legendary 1-month "flash" Chinese good voice indeed ...

The deep analysis of 6.18 sales promotion War

The 2012 6.18 is no longer the Jingdong sales promotion, but the electric business industry's collective promotional day, Jingdong, cat, Suning easy to buy, Gome Online Mall, Dangdang, 1th stores and many other electric business enterprises have entered the war. For a time, the smoke, flames.   However, in just the end of the 6.18 Electric sales promotion War, where the guests unexpectedly absent, this is really surprising. In recent months, whether the media, or the author himself, focus on the Beijing-east, the cat and Bowser and Suning easy to buy and other electric business platform, successive lace news, let us forget the latest ...

The opportunity and challenge faced by the buyers in the first moment

Recently, where the purchase of slow fashion http://www.aliyun.com/zixun/aggregation/36607.html "> Apparel Electric Commodity brand" is the focus of the industry hot discussion. First-time founder Xu Xiaohui again back to the old club where the workers, let people feel Xu Xiaohui is sent to exercise "soldier", help every guest to create a new brand.   As in the same year, Huawei Ren put Li out, founded the Harbor Network, and was bought by Huawei. So where the acquisition of the initial development of the customer what good ...

Every guest is suffering from "midlife crisis"

Written in the front: as early as half a year ago, Sohu it to me about every guest's manuscript, I would like to write "I saw every guest", but due to the customer with a good deal of some senior executives, and ultimately did not write, even today this article is based on factual analysis. Wen/Shanhai "Come from the Darkness: through the dark of confusion, can surpass oneself." Is it encouraging me? "This is two days ago every customer prudential product CEO aged, in micro-bo with a seemingly all customer prudential product designer (or ...)

Against online tax, calling for tax cuts under the line

If tax is treated as a business, then China's tax department has a high annual growth rate, and in a short span of five years, up to 11 trillion of the tax revenue, this figure in the global context should also be high. China's GDP growth is slightly slower than the annual tax increase, and in these http://www.aliyun.com/zixun/aggregation/26207.html "> Numbers Games, China is facing a real-economic dilemma and soaring prices ...

Rethinking Macaulay: How Do network brands build a composite channel?

The Internet brands here include the aforementioned customer brands and Amoy brands, which include all customers, Dream Bazaar, Oleno, wheat bags, diamond birds, etc. to establish an independent company for the development of commodity brands, Amoy brand including sheepskin tang.     ING, Justyle, Lin Wood, Zokai, Han Duishe, small bear electrical appliances, such as the birth and development in the Taobao platform of commodity brands. ...

Reverse auction principle and e-commerce implementation (Reverseauction)

(Sumin original, reproduced please indicate the author and source.) A. The concept of reverse auction is also called reverse bidding, reverse auction, reverse auctions, the English name is Reverse Auction, reverse bidding by the buyer-led, buyers (buyers) to buy the detailed specifications of the goods, by a number of suppliers in turn, the price is lower, and finally by the lowest bidder, Its direct beneficiaries are purchasers (buyers). 2ecommerce.cn Two. The attention of the reverse auction 1, the choice of the object: Unit price small batch greatly appropriate, each supplier's http:/...

Fan Zhitao: The eight barriers of the traditional enterprise e-commerce Road

With http://www.aliyun.com/zixun/aggregation/7676.html "> Network shopping Mature and popular, the domestic E-commerce market has climbed from billions of dollars to a trillion scale, which seems to mean that E-commerce has a blowout, At this moment, also wake up countless traditional enterprises gradually embark on E-commerce road, however, in this transformation process, some traditional enterprises quickly dismount and end, but also some enterprises constantly break through the barrier, began to get better. Let me share with you ...

Real Estate E-commerce: Online sales you ready?

If submitted to a real estate company Mister A quote, said to be ready to sell the house online, his answer may be: try. If asked if a home buyer would buy a house on the Internet, his answer might be: try it. The same two words, in fact, there is a gap.   Although the commodity is the same, but the trading pattern is different, this trade pattern is this gulf. What is the current real estate sales model? With the "rich" body language can be described: please most of the planning, choose the most shocking advertising language, one to open, big cards, the flag, newspapers, television, Internet, SMS, take turns bombing, can more ...

Visit Anhui Group to discuss the road of the largest million people buy in China

Old K: Hello, thank you accept the Anhui Internet Alliance (ahunion.org) and Webmaster Magazine jointly launched the interview, as one of the governing units of the Alliance, we also calculate the old acquaintances, your Anhui group Buying network (0551.com) to create the largest number of million people in China group buy will be the most,   Because of your personal relatively low-key should have a lot of stationmaster do not know you, can give everybody to say hello introduce oneself? 0551: Dear Webmaster Colleagues, everyone good! My name is Xu Bin, is the founder of Anhui Group buying Net (0551.com), we Anhui ...

Non-black and white public perception

6.1-Day contribution tiger sniff "Lonely Thunder" a article in the industry caused a stir, the morning after the Tiger Sniff released, a few hours, to the NetEase http://www.aliyun.com/zixun/aggregation/35031.html "> Technology channel headlines, Chinese webmaster station headlines, other influential technology sites such as: Zhongguancun, 21cn,techweb, and other mainstream network media have reproduced this article. Have a great impact, I have a rough statistics, the number of visitors in 1 ...

Analysis of the beginnings of the Internet in electronic commerce

The beginning of an analysis of the internet in China and the United States should be e-commerce. Because of the prosperity of E-commerce, led http://www.aliyun.com/zixun/aggregation/7714.html "> online advertising boom, thus nourishing a variety of content services for small Web sites springing up like the birth." The United States a series of Web 2.0 model of the emergence and survival of the root of 2:1 for the river closure, is the user contribution to reduce costs, the second is open source, Google AdSense and other networks ...

Industry events in analysts ' eyes

The 2013 is a year of innovation and exploration in the field of science and technology, and the hot words, such as aggravating, joining, competition and so on, are common to construct the industry ecological picture. More than 2013 treasure to disrupt the traditional financial industry June 13, 2013, Alipay online balance value-added services-"balance treasure", since then various names with "treasure" of the financial products with the fiery launch, network marketing funds began a succession of "Rob money" activities. Baidu hundred Hair, Yi Bao, demand Treasure, cash treasure, profit treasure and other financial wealth management products are immediately online. Industry Impact: CIC Consultant IT industry researcher Wang Ningyuan that the Internet gold ...

Sharing applications: The Pinterest model highlights the value of comments

He Yi before the "Sina Weibo second Spring" a text like everyone introduced Pinterest. He Yi that the Pinterest model is currently the most suitable for integration with Sina Weibo business model.   It can two times arouse Sina Weibo user's function to use enthusiasm, can enhance user experience, increase user's viscosity function. Pinterest is a high quality photo sharing site. It looks like a wall that can give you an infinite amount of inspiration, and a neatly nailed picture on the wall. To nail plate (pinboards) as the unit, each plate ...

Will the media in the future do the same?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Vigorous Baidu into the consumer-to-consumer gradually fell to the curtain, Baidu received attention, the stock price rose to 400 U.S. knives, sniper Taobao, it commentators spit across the debate a while, so Li smiled, MA also smiled, bloggers also smiled, the internet is the most afraid of nothing happened, there is no event can be noisy, this is a quiet lake. &nb ...

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