Sharing applications: The Pinterest model highlights the value of comments

He Yi before the "Sina Weibo second Spring" a text like everyone introduced Pinterest. He Yi that the Pinterest model is currently the most suitable for integration with Sina Weibo business model. It can two times arouse Sina Weibo user's function to use enthusiasm, can enhance user experience, increase user's viscosity function.

Pinterest is a high quality photo sharing site. It looks like a wall that can give you an infinite amount of inspiration, and a neatly nailed picture on the wall. With a nail plate (pinboards), each board is like an inspiration wall, an album, but not private.

Basic elements of a PIN

Repin: You see someone else share a pin, feel good, you can put it on their own board (Board), similar to the meaning of forwarding, you repin after, focus on your people, or pay attention to your Board people can see this picture (or video)

Like: A user's favorite picture or video, similar to a private, visible

Comment: Like blogs, users can leave comments below the pin module.

Photo: A picture on a Pushpin, a core element

NOTES: The caption of the picture to add when you add a pin.

Source: Pictures from links

Core elements: Pin

Pin: literally means a pushpin, you can understand to put a picture (or video) on a board (Board), straightforward to understand is to collect a picture (or video)

Core elements: Board

Board: Can be understood as a picture (or video) of the group, is a board (Board) can be affixed to a lot of photos (or video), the user through the Board to organize their own content of interest, other users through the Repin way to disseminate their interest in content, and reorganize their own Board.

Pinterest is developing rapidly, from October 2010 to October 2011, Pinterest monthly growth rate of around 50%. In October, Pinterest gained 27 million dollars in a new round of financing, and many investors showed a frenzy of interest in it, with valuations rapidly rising to 200 million dollars. Its browsing volume (pv,pageviews) has easily crossed the 1 billion mark this month. Pinterest is considered a potential site that is not under LinkedIn, Twitter and Tumblr.

Pinterest profit Model:

Pinterest is now mainly profitable in 3 ways. 1, advertising cooperation, this is the most conventional profit model. Earn revenue by helping businesses advertise. 2, through the cooperation with the enterprise, to the user personalized merchandise push. Enterprises settled Pinterest,pinterest According to user behavior analysis, directed to the user to push the relevant goods; 3, with the Electric business website cooperation, get Commission. This is what we often call social e-commerce. Through the user sharing method, stimulates the user to buy, then obtains the electric Dealer Commission. This is also the way that we are more agreeable.

Why do you think the third way of earning money is more valuable? Because in the social electric business, user relationship is the core value of the social electric quotient, because people are more willing to believe the goods that friends share, recommend rather than advertisement.

In the online shopping process, most shoppers usually look at the product reviews and then decide whether to buy the product based on comments. Now, as the number of comments channels grows, people are becoming less dependent on any single source of information, and consumers are progressing along with network technology. Of course, in the process of viewing the comments, not everyone's comments will be accepted, they will be able to distinguish, identify the authenticity of the comments. Of course, they prefer to believe in the opinion of a friend or leader, not a stranger.

The core of the user relationship is, of course, trust. In Pinterest, users are often "like" people with similar interests, or friends, or fans.

In Pinterest, users get together through board. Here, there are "similar" recommendations with the same taste, the same value orientation of the business, board to make them more closely related.

In Pinterest, users don't have to take the time to view the same product's comments on various websites, because they almost aggregate comments about the items she wants to know. And it can through the station in time to "similar" to understand the real evaluation of the commodity.

Based on the above points, users in the Pinterest to carry out social shopping is more labor-saving, worry. In the process of user's social shopping, the dominant role of comment value in user's behavior can be maximized, it has promoted the user's further action, such as comment contrast, comment consultation, price comparison and a series of behaviors.

Here, comments generate purchasing power, and evaluation is productivity!