Real Estate E-commerce: Online sales you ready?

If submitted to a real estate company Mister A quote, said to be ready to sell the house online, his answer may be: try. If asked if a home buyer would buy a house on the Internet, his answer might be: try it. The same two words, in fact, there is a gap. Although the commodity is the same, but the trading pattern is different, this trade pattern is this gulf.

What is the current real estate sales model? In the "rich" body language can be described:

Please most of the planning, choose the most shocking advertising language, one to open, big, banner, newspapers, television, network, SMS, bombing, can be more fierce! Do the most magnificent landscape, decorate the most luxurious sales office, if not more than a few trees of the sea JuJube, will be peer jokes! Please the most handsome security, the most beautiful sales lady, you enter the sales office, uniform salute bowed, let you feel when the Emperor Ma, Times son have face!

So, real estate e-commerce is still not reliable? We see that many conditions already support the logic of "possible":

1, love with QQ, no longer non-mainstream. No QQ can be used with UC, no UC can use want to! Instant Messaging tools have become a mainstream communication tool. Technology development is not a problem!

2, Ren Zhiqiang, pan shiyi into micro-bo control. With the emergence of micro-blog in China, many celebrities have become micro-bo control, the real estate industry celebrities are no exception. Social marketing is deeply rooted, promotion is not a problem!

3, the iphone into an arcade, remote view of the room has long been realized. 3D viewing room, electronic sand table, video viewing room has become a practical tool for the website. With the popularity of smartphones, even if you want to see the room remotely, can the sales staff take the iphone? --The experience of the house is not a problem!

4, second-hand housing electronic commerce has long been popular. A variety of second-hand housing sites, its essence is the same: real estate e-commerce, this e-commerce is not like Taobao online payment, but the choice of room to find an intermediary is absolutely online! --Second-hand housing summary is not lower than the new house, delivery of the size of the target is not a problem!

5, reflect on the way we have experienced the sale of real estate, buy a house when people pay the time to touch the new house? --Trading when you see it is not really unimportant, the product is not a virtual problem!

6, Hainan, Shandong Sea View Room in Shanghai, Nanjing sell, full street hair leaflets. Can you believe him and not believe in Sina? In fact, advertising credibility is not a problem!

7, Beijing, Shanghai, Nanjing and other one or two-line urban real estate advertising accounted for more than the traditional media, the media arrival rate in the network accounted for over 60%. --The crowd coverage is not a problem!

8, kill, Seconds kill Tangwu, with the popular people in the Internet to buy electricity, buy food, buy books, buy furniture. --The initial e-commerce approach has long been accepted by netizens, even the buyer's buying habits is not a problem!

It seems that everything is fine, so what is the problem? We analyze in the real estate industry chain structure, if the real estate transaction mode changes, who will be afraid:

• There is no need for developers to fear that lower marketing costs may not affect profitability, the only concern is that the rate of return will not be extended because of changes in the model.

• Marketing agencies must be afraid, they are born out of advertising planning company, used to traditional media and operating mode. If the means of promotion are electronic and socialized, will the days of hot and spicy drinking be gone forever?

• Traditional media are afraid and the Internet media is rejoicing. Reason, there are 200 words omitted here.

• Buyers are certainly not afraid. The wool is on the sheep, the marketing fee is also from the price. The advantage of e-commerce is to save intermediate links, improve efficiency and reduce social costs.

Pay close attention to the latest development of real estate E-commerce: From Sina live real estate E-commerce experience Station to see, Pan Shiyi's Soho first crab, there are two E-commerce stations online sales. The online functions of these websites have increased the electronic Sales Control table, online selection of rooms, online prepaid deposit and other core functions of the former home sales office of the Lok Habitat, under the line to increase the Offline property consultant door-to-door service Consulting, signed a purchase contract service. From the Soho experience station to the left to look right, the concern of the developers chose the Dutch auction, second kill and small batch of property snapped up.

Each real estate macro-control period is the real estate market shuffle, the opportunity to restructure, but also the real estate marketing model innovation opportunities. Real estate E-commerce This door to open all the day, marketing model this psychological gap when the break, just sooner or later. At present, tourism real estate, commercial property may be one step ahead.