Business Micro-blog Operation Law-time

The research shows that the time distribution of the Enterprise's Bo, and the time distribution of the user's feedback are compared, and it is necessary to provide suggestions for the enterprise to better configure the resources. It is a dynamic relationship that affects each other and needs to be viewed frequently. Indicator description In order to eliminate the impact of fan size on the number of feedback, using the forwarding rate and comment rate instead of forwarding and comment quantity forwarding rate = Single account number of forwarding/account number of fan comment rate = Single account number of comments/number of fan numbers data collection method: Enterprise Overall sample size: 120+ Sample quantity of each industry: ...

Analysis of product operations

Zhou Yuan at the Geek Park Innovation Conference when it comes to a review of the year, tell us: Knowing is a product of a period of cognitive surplus. Believe that many people have seen the book "Cognitive Surplus," what is the cognitive surplus? Clay's definition is simple: people who are educated and have free time, they have a rich knowledge background and a strong desire to share. It can be said that the success of Facebook, Twitter and Wikipedia is the credit of the "cognitive surplus". And in China, the rise of blogs, Renren and Weibo ...

Analysis of 3 trade secrets, the use of human nature of the three major lure pricing law!

Business is called business in part because of the use of human nature! From WHO said people are rational, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; English address marketing Stylee, for us to set out 3 enticing pricing ( Decoy Pricing) Law, 1, provide a not cost-effective option; 2, add an expensive option; 3, buy more, save more. You, should know the use of human three ...

Quality should not be a choice

Range。 Time. To。 This is the craftsman's Abacus, creator's code, and the manager's mantra-three sides of the triangle used to illustrate the product development equation. Do you want to solve the kitchen sink problem? You have to spend a lot of time or effort; Want to get this product online next month? If you want to cut off some of the features, or you will strengthen fire. This is certainly exaggerated, increase the number of people or improve product complexity is to pay the price, productivity is not the same every moment, but I do not think that this triangle everyone knows will be too outrageous. But sometimes the "quality" thing is really not very good ...

The key to brand loyalty: Don't say what you sell, say what you believe

Lead: "Brand loyalty is the key to Apple's success, and consumers tend to be tolerant of Apple product problems, thanks mainly to Steve Jobs," Forbes magazine's Web page, published in Monday, Scott Guderson Scott Goodson. The establishment of the user emotional contact and smart brand concept marketing. The following is the full text of the article: Apple only through the system to update the way to solve the new iphone 4S phone battery time is too short, ...

Discussion on the method of brand influence evaluation

Recently, the poly cost-effective in various types of media put a large number of ads, the rapid spread of the brand image of a cost-effective, in the non-Taobao users to cultivate a brand awareness, but also in Taobao users to consolidate the brand understanding, so as to improve the http://www.aliyun.com/zixun/ Aggregation/12972.html "> Brand value plays a positive role." Before putting on the advertisement, use the research team to Q3 the brand influence which has carried on the study, has focused on six main indicators:--Familiar degree: the user knows ...

Brand sentiment Solomo, relationship is the core

The social media has done more to promote the consumer's emotional cognition of the brand to rational resonance. And the Solomo concept of the proposed, spread, so that the brand and target consumer group contact has become the same, more effective. With the integration of the network world and the consumer market, the single consumer role gradually disappears, and in the social media, the consumer is changing to the information producer and the resource sharing. Now, the internet has been everywhere talking about Solomo, everyone wants to step forward, then, Solomo in the end is only a trend or a reality? Solomo ferocious attack ...

Women are the main social and shopping sites want to make money please aim ' her '

There's an article in the digital age that looks interesting. "Women are the main social and shopping sites, want to make money please aim at ' her ', when you see such a title when you think of the next friend is such a feature?" Always feel like a girl said, "I know the beauty store inside Yahoo!" Super famous "" I Bought a little vest on the internet. "Do you want to buy something, I'll buy it for you." Boys rarely have this kind of interaction, even if I only in pchome this year to buy a 1.5G hard drive, and still more than a long time because it can be 0 interest rate to buy! " ...

How the New York Times respond to the rise of social media

The New York Times is a banner of traditional media and is schooled by many peers. The speed of network change is not calculated by year, but by quarter, month and even week. How do traditional media like the New York Times respond from social networks to social media? Blind or afraid to cling to that territory? Or have seen the trend, but do not know how to do. Media Blog MEDIASHIF executive editor Mark Glaser recently called the New York Times assistant executive editor Jim Roberts,roberts to talk about how the New York Times changed its strategy to adapt to the rise of social media ...

Ningjie Network: The way to operate local communities

Brief introduction Doug: Hello, today is a guest admin5 webmaster network is Ningjie Network (www.ningzhe.net) founder of Zhouning, for zhouning, grassroots webmaster is not unfamiliar, in the national large and small webmaster General Assembly can often see the total figure, focus on the local portal and vertical site operation, Ningjie Network is committed to help the majority of webmaster friends to solve the operation encountered in the promotion, marketing, Crisis PR, media operations and other issues. This week, we mainly share the local community's operation and how to avoid the misunderstanding. The creation and operation of Ningjie network Doug: Hello, Zhou.

Almost all of your purchases come from these 10 companies.

If there is such a question, let you guess which company these brands belong to, you may not guess the Krona ice cream belongs to http://www.aliyun.com/zixun/aggregation/31491.html "> Unilever, Taco Bell fast food belongs to Yum, The cream of milk belongs to Johnson, and the cowboy suit belongs to L ' Oreal ... To exaggerate, almost all of the products you buy come from 10 companies. These enterprises are like the ant colony all run the Queen ant, and like the Mighty monster Godzilla, common characteristics ...

Users who are able to get product company responses on Weibo are more willing to consume

Will you be more willing to buy their products if you get a response from a message that your company is paying attention to? Now at least one answer to a Twitter user survey is yes. In a survey of 2049 Twitter users, Twitter's question-answering service, INBOXQ, found that 64% of respondents said they would be more willing to buy the company's products, while 24% said they would not affect their willingness to buy, with only 12% Said it would be more reluctant to buy. In addition, the respondents also said that the production ...

4 successful cases of content curatorial

It is a big challenge for companies that perform content marketing to produce enough, accurate, and interactive content on a regular basis. And according to CMI and MarketingProfs's "2013 Business-to-business content marketing http://www.aliyun.com/zixun/aggregation/8503.html" > Research report, there are 64% Content marketers feel that making enough content is the biggest headache for them. This is why many marketers are starting to use the content policy ...

Nike's "great" Olympic brand positioning

During the London Olympics, the "great" offensive by Nike ethically do it official Weibo (@JustDoIt) impressed the netizens. Although in recent times, some netizens to @JustDoIt too frequent "great" theory, but undeniably, Nike's http://www.aliyun.com/zixun/aggregation/37211.html "> Olympic marketing strategy is worth learning. I want to borrow the "positioning" of the father: Jack Trout "positioning" theory, ...

Mengniu Black PR "731 plan" the entire process of detailed: the seizure of 30G evidence

"New century" weekly reporter Wang Shanshan in a "gentle version" of the Net post, a "mother" asked: "Baby just broken milk powder, heard that Yili QQ Star is for children to drink milk, can drink?" Replies to the tone of the enthusiastic person said: "The landlord does not know?" Yili QQ star Riga Fish Oil, will lead to premature children, or do not give the child to drink, you can choose other child milk! In another web post called the "Violence version", a "father" angrily posted: "Top Your lungs, Yili QQ star plus deep-sea fish oil, the harm of my son precocious." I was in primary school for 3 years.

The idea of the United States Group DQ case

By Fat Fei wrote the original: http://www.panghufei.com/?p=10510 the two days of the United States and DQ dispute, finally by the United States Regiment of so-called "first pay" statement somewhat subsided, I read the statements of both sides, and reviewed the whole thing. We have some discoveries, also on 11545.html "> We have some help: first of all, I think the United States Regiment is not" forged official seal ", only may be the United States Regiment's behavior let DQ" unacceptable ", so do not recognize, and then the United States Regiment's" advance payment ... "

US SNS Brand page contrast: Facebook overall lead easy management

Beijing Time December 9 News, the U.S. Science and Technology information website http://www.aliyun.com/zixun/aggregation/16449.html ">cnet Thursday Review article said, Twitter in Thursday, after the revision of its website, Launched a feature that supports branded pages, a move that means Twitter, Facebook and Google + social networking services have launched a new round of fierce fighting in branded page business. The following is the full text of the article: Twit ...

A ramble on the long tail of Weibo

Threemonths Tail (longtail) is very familiar with the relatively unfamiliar people will have, but I believe that, because the Internet, the long tail effect of real in different areas and bring great business effects. Today with a few questions, let's take a look at "Weibo long tail". part1-What is the "long Tail" (longtail) because I am not really an expert in this field, but a learner. So before you do this, let's start by simply quoting Wikipedia and share with you what a long tail effect is. (hereafter quoted from Wikipedia) "Long tail (or long tail ...)

On the advertisement of social implantation

I hate ads, and most of the time when I meet http://www.aliyun.com/zixun/aggregation/21312.html "> TV commercials, I always pick up the remote and switch to another channel." But there are times when I'm willing to read a piece of advertising like Nike. Nike's advertising is unique in that when most ads use a few 10 seconds to boast as much as possible about the appearance and performance of the product, Nike takes a few 10 seconds to play a part ...

McDonald's how to quickly use microblogging quick PR after the CCTV 315 party exposure

Author: @ Tri HONGPO Brand Strategy Management Guide: On CCTV 315 Party, for the brand, is a fatal blow. No matter how bad the business is, experience, because CCTV will not arrange what "experience" such as the party, and in the era of social media, each enterprise has mastered a fan TV, perhaps more powerful than CCTV, as long as the corporate brand is pretending, our users are very tolerant (@puting). Think or write a small article, simple analysis of the 315 time after the exposure of the instant news PR skills. Social media ...

Total Pages: 2339 1 .... 30 31 32 33 34 .... 2339 Go to: GO
Tags Index:

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.