Website Operations

Generally we know that the consumer's purchase process is divided into five stages, as follows: production needs → information collection → selection assessment → purchase decision → after purchase behavior, they correspond to: Need products → understand products → products → buy products → evaluate products (or purchase services, etc.) non-network age to understand products in this five phase, Social media has changed the "information collection", that is, "understanding the Product" phase. In the past, that is, the network period, the way to understand a product, that is, to obtain product information from the following sources: personal source-family, friends, neighbors, colleagues ...

Compile @dodocris leaf Guide whether it's brand building, listening or interacting, social media is increasingly being used by businesses and businesses. Yet most of them face a dilemma: How to build a system framework to measure the effectiveness of social media? This paper gives some ideas for the above questions by interpreting a qualitative survey written by Susan Etlinger, a consulting firm Altimeter Group, and merging the authors ' interviews with small companies. Keywords social media marketing effectiveness perspective ...

Research shows: Customer complaints posted after the business feedback, 34% of consumers deleted the complaint post, 33% of consumers to positive evaluation, and 18% of users become loyal users, and further consumption. There are 61% of consumers who are being fed back by businesses who are flattered. Users who are not being fed back will strengthen their negative feelings toward the business. And 61% of consumers who are being fed back will feel very flattered! Nearly half of the consumers will decide whether to buy the goods of a particular merchant, depending on the evaluation of others. Feeling in the United States and DQ events, and see "...

In the late 20th century, hotels began using search channels to directly target potential customers to help them directly deal with customers through online and offline channels. As is reflected in many different surveys, search channels play a key role in the process of consumer search and survey of tourism products and services. An expanded analysis of bulletin board effects: Search, Ota, and online bookings, a survey of the Cornell University Hotel Research Center, shows that about 85% of consumers do some form of search before booking a hotel directly online. With search channels (and search ...)

This article comes from an anonymous content contributor from Http://www.aliyun.com/zixun/aggregation/13666.html ">socialbeta, translated from'll social media make Ignore your customers, the author is vice president of marketing, Lion Brand Yarn Company. Last week, one of my push friends Christopher Pe ...

This article from the Reader Hoowolf contributions, is now Huazhong University of Science and Technology junior students, focus on the field: Mobile Internet, social e-commerce, data mining. Hope to be able to work together with you to share the forefront of socialization information. Welcome to Sina Weibo: Http://t.sina.com/huyipeng Note: This article is a summary of a speech to the United States Reevoo Company, of course, there are also some personal feelings, which involves "I think" is the translator's view, I hope the reader to forgive. So if everyone is interested ...

About social media marketing and SEO is so controversial, so many companies are very confused, do not know which direction to go. There are also different models and approaches to content optimization and how to leverage social networks to interact with customers and promote content. However, in my opinion, no matter what models and methods, the following four points for social SEO (social SEO) is the most basic elements, they apply to all sizes of companies, improve their efficiency in the social web. Click the image below to see the big picture. Listening (listening), conte ...

With the development of mobile networks, shopping websites and retail retailing are converging gradually. But while http://www.aliyun.com/zixun/aggregation/7820.html "> online retailing has made great strides, online stores are still unable to provide" instant gratification "from physical stores. Another common problem for web retailers is that shoppers will cancel a virtual "shopping cart" before the final purchase because some users who visit the Web store simply prefer to use the shopping cart as a shopping list, or ...

Many businesses will be staged to do promotions, such as "Buy xx xx", "Second Cup Half-price", or "package mail Oh, pro" and so on, so that consumers feel that there is a cheap to occupy. But behind the promotion, who accounted for the cheap, in fact, is not intuitive to appear so simple. Buy m give n discount rate shell net Netizen "Rachel" is a University of Finance department undergraduate in Reading, she in the "shell net" on the post, first will "buy M gift n" as analysis case. The so-called "buy M gift n" is the most commonly used in supermarkets a promotional method, the main ...

Color plays an important role in our daily life and often affects our emotions. For example, Blue makes us feel peaceful, yellow makes us feel positive and warm, orange makes us feel friendly, and black makes us feel solemn. As the founder of Chinese character Color research, le Jia, also because of color and let him shine. In brand marketing, choose the right color not only can greatly improve brand recognition, and even promote sales. We can see some well-known brands, they are in the color of the emotions represented by: yellow, on behalf of positive warmth, such as htt ...

It must be an Internet innovation that makes women ecstatic and lets men hate it! It also has a coquettish name, called "Spoiled". The latest figures from Alipay show that the business increased by about 60% per cent in June this year. Use it is very simple: users to enter the payment page to choose "Pay", the trading platform will automatically generate a chain of links, the user will be the link through the mailbox, want, QQ, MSN and other ways to send other people such as boyfriend, husband, the latter to pay. Insight into the online shopping habits of female shoppers who are inherently shopaholic will undoubtedly be able to greatly enhance their website ...

The author presses: The core of the user operation, is the active user's scale to raise, the way has two kinds: open source and the throttling, opens is registers the source, the section is drains the flow. There is also one, that is active, let inactive users become active, let active users more active. This article is divided into three parts: "Open Source: How to increase the number of registered users", "throttling: How to retain registered users" and "crazy operation: How to keep users active". This is a very practical value of the long article, the author of Sina Weibo operations Manager Jin Pu (@ Little Yan). To ensure that Mobile 2.0 readers to the long article ...

Shakespeare once said, "clothes are more outdated and less worn out." "(Fashion wears out far apparel than the man), for consumers who consume popular apparel online, catching up with current trends and mastering the latest collocation techniques seem to be more important than fitting or not, not only for sales http:// Www.aliyun.com/zixun/aggregation/18197.html "> Fashion Apparel EC Industry, the elimination of ...

Editor's note: Nir Eyal is the founder of several start-ups and is a consultant to several San Francisco Bay Area companies and incubation centers. He himself has been in an online gaming company and an online advertising company, so he is very comfortable with how to develop user habits. In short, it is through the (external) trigger-action-reward-contribution of the cycle to gradually let the user form a self trigger. In his view, successful internet companies are adept at this. Although the technique of habit-forming is powerful, he also points out that if it is used to do evil, the destructive power is astonishing and must be used with caution. Habit Formation is any family.

Why did Guo Meimei's story spread quickly on the internet? A "bean curd brain is sweet is salty" Weibo why was wildly forwarded? Why "http://www.aliyun.com/zixun/aggregation/12370.html" > We love to talk about cold jokes "long-term steady sit micro bo" grassroots list "top? Do you want to be a Weibo talent too? Then you must not miss the following content. People often share stories, news and other information with people around them. We send online articles to friends, in front of the drinking fountains and colleagues gossip chat ...

With dot dot net, Sina light blog, everyone station and so on launched their own light blog, in the micro-broad war after a light blog battle is also quietly staged? From a merchant's point of view, many companies may be thinking about the need to enter a light blog like Weibo. Let's take a look at the first big Tumblr blog in the United States, what kind of business suitable for the light blog, how to build your brand on your light blog, what kind of return you will get. With the continuous growth of Tumblr, many commercial brands, especially fashion and ...

Who will be the main consumer of the future? The national census showed a total population of 1.37 billion people. One of them accounted for 90 million, and the number of 130 million. 80.90 of these people are often referred to as "new and new humans". "After" group relative to the economy more independent, many "after" has been self-employed or become the backbone of the strength, there are many successful leaders, has been in their respective areas of the all-powerful. "The" should be regarded as a life in the honeypot generation, their perceptual, the pursuit of self satisfaction, the network world far more than the real world let them fascinated, "otaku, curtilage ..."

Facebook last week forced all http://www.aliyun.com/zixun/aggregation/11407.html "> brand pages to be changed to a new" timeline "design, But Simpleusability uses eye-tracking technology to find that not every new feature is effective, bringing Facebook's expected "increased user attention" effect. By tracking users in Anglo Express, Pizza Hut, C ...

Author: Matthias Galica original title: How To:use QR codes for Event Marketing Source address: http://mashable.com/2011/02/22/ qr-code-event-marketing/translation: Notus Why translation: Recently I have been thinking about the relationship between mobile and traditional desktop networks. Obviously this is not the relationship between the well and the river, and that day when I first thought about the problem, my head ...

A customer marketing VP and I said, last year to cast nearly 100 million advertising, but the results did not make much of a turnaround, but the ads still do not stop, almost certainly, a stop on the death. Advertising to remind consumers of "I exist" role, although now more and more people do not watch TV, do not look at ads, but advertising for their companies, is a sentence: you see or not look, it is there. Do not advertise, our enterprise basically will not do marketing. We all know that sentence, half of the advertising is wasted, but we do not know that half wasted. Finally, the boss to me for advice: rong old ...