How to use the app to motivate your ads two times

A customer marketing VP and I said, last year to cast nearly 100 million advertising, but the results did not make much of a turnaround, but the ads still do not stop, almost certainly, a stop on the death.

Advertising to remind consumers of "I exist" role, although now more and more people do not watch TV, do not look at ads, but advertising for their companies, is a sentence: you see or not look, it is there.

Do not advertise, our enterprise basically will not do marketing.

We all know that sentence, half of the advertising is wasted, but we do not know that half wasted.

Finally, the boss to me for advice: Rong teacher, you well-informed, can give a weapon, we marketing how to do innovation.

I gave him the answer, the ad has to continue, you are FMCG, advertising to maintain the image and strengthen the customer to touch the role of information frequency, China's vast market, traditional media is still the mainstream, traditional media advertising can not be wiped out. The key is how you inspire two times the vitality of advertising, can do less traditional media advertising, appropriate to reduce the cost of investment, and then use other means to enhance the advertising two or more times the spread of power, so that customers are willing to help you spread ads for free.

"I don't understand. Customers are not idiots, who will help you spread ads, that advertising more creative AH. Mister is very confused.

I continued.

There are a lot of tricks here, I only teach you one word today. "Open Line advertising".

You can make your ad an interactive app, the first half of the opening, so that customers can be free to put their own video into, the latter half of your product is the interest point and appeal, and then synthesize a whole advertising film, give customers a feeling, as they become the protagonist of the advertising film, Encourage customers to post these synthetic ads on their social platforms in this way, each advertisement is personalized, with the participation of customers, with your appeal, from now on, all kinds of advertising film out of the oven, each customer is director, became the first half of the advertising film dominate.

The customer synthesized the advertisement, the nature is willing to share, manifests today http://www.aliyun.com/zixun/aggregation/9356.html "the > Information Age and the social media age one key word: fun."

From then on, you have no difficulty in using the customer to help you spread.

This app in the United States already exists, an American enterprise, the introduction of an app, you just give your child a short video of 15 seconds, you can synthesize a piece of meat sauce ads, through the music screen carefully collocation, you can let the child become the protagonist, experience a return to the feeling of advertising stars.

After listening, the Mister was happy to pay to go.

I think a meal will buy such a good idea. Not cost-effective:)

In particular, the term "open-line advertising" is my invention, and I can't let this man take advantage of it.

Good things to share with friends, wisdom is the same. So, then this article calls dedicated to mobile internet marketing friends, this may be a good direction, to help enterprises in traditional media advertising more creative into the Internet or mobile Internet, to stimulate the traditional advertising two times, this is a good deal.

This article is from bukop.com (author: Rong)