How to use "Comparative advertising" to kill opponents?

Comparative advertising (comparative advertising) refers to the direct comparison of its own products with competitors ' products to prove that their products are more superior advertising marketing forms. In China, advertising law expressly stipulates that advertising "shall not involve specific products or services ... Not to belittle other production operators of goods or services. "So there is almost no contrast advertising in China. And the United States Federal Trade Commission and other subjective organizations that contrast advertising can not only encourage competition, but also to provide consumers with more information, so only the advertisers to follow the principle of fair competition, to the matter ...

How to choose the best social media according to the different purpose?

Many marketers often equate social marketing with http://www.aliyun.com/zixun/aggregation/1560.html ">facebook, but although it is powerful, it does not necessarily apply to all marketing activities, For example, to guide traffic to the site, Digg and personalized Web recommendation engine StumbleUpon may be more appropriate, Mashable therefore, according to the different goals of the following recommendations, to have a blog for online marketing user reference. ...

How to write a product operation report?

Although the topic is the product Operation report, in fact, the analogy to * * Project evaluation report, * * Data report, is the same. As long as the product on-line monitoring analysis, can follow this pattern to write. Take a 1788.html "> branch on the line of a new system for example, to observe the effect of the system after the on-line. (Note: All evaluations and time have been processed) Part I: Summary/key findings Part II: Project situation/Data each project will have their own data on the site, PV, UV, new htt ...

How to find the right network opinion leader for the brand?

This article is from Socialbeta content contributor @s1984, original author: Macala Wright Lee, who published the Fashionablymarketing.me book, a professional marketing consultant for fashion, luxury and beauty brands. Twitter At@fashmarketing simply, there is no easy way to measure network influence. In the past, the judgment of influence was based on fame. In a recent announcement, Altimeter group Mister Brian Solis wrote ...

How to study competitors through social media?

For marketers, the use of social media to study competitors can get a lot of useful information, because in social media, competitors are open, through different social networks, search engines and so on to study competitors, and then clear their own strategy. Competitors on Twitter Find competitors if you have a clear list of competitors, then you can definitely find their Twitter account and other social media links on their website, or you can find them through Google. If you don't have a list or you ...

How to attack a competitor through social media

SNS in this whole network today, there are many marketing programs, such as what Word-of-mouth marketing, meager marketing, virus xx marketing, and ultimately not out of the nature of socialization, and social media the biggest feature, that is, the virus effect (but I do not think the virus effect is the nature of SNS). Users who have an exponential rise will learn about you through your marketing program, SNS hidden in the various relationships will also increase the conversion rate of the enterprise itself, so has been greatly favored by major companies. The official meager, official Xxsns homepage and so on. But in marketing, those negative ...

How do I get users to click on ads? Give them coupons.

I believe that many people, like me, rarely go to the Internet to actively click on all kinds of ads everywhere. As a result, how to improve the marketing effect of network advertising has become a large number of advertisers and network promotion practitioners have been thinking. Clearly, the desire to drive "savvy" users to actively click on ads requires some well-planned inducement. The induction is not limited to attracting a single click of the user, it should also produce the effect: the user feels that the active click is valuable, profitable, if the opportunity is appropriate, will continue to try such an active click advertising behavior. If you have a complete ...

How to make your interaction more game-making? -"Game Changes the World" book

The author &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;@ Hu Yu nine _alan, whether it is socialization, visualization, development, and gaming, has recently been brought up, is a way to bring a better user experience. The book author belongs to the field of game development, but the content of the book is not limited to the narrow sense of the game, that is, computer games and home machine games (video Game), but apply to the broad sense of the game, that life ...

How to have the axes to detonate the user contribution content

Yesterday's case "dialogue Wang: PC is the flow of the king, mobile phone is the product of the King", causing a lot of people on the mobile internet play The Spit slot. Have a knife friend said: He said, 1/3 is dry goods, 1/3 is wrong, 1/3 he himself did not know is wrong. Purpose, this is you have to see three mobile internet malicious words: 1, mobile phone is not an experimental plot, but PK main battlefield. 2, the mobile phone app that does not start with user experience will become bullying behavior. 3, mobile operators The biggest pain point is the user's personalized problem, the merchant's traffic spell puzzle, do not consider Taobao blocked or not, and ...

How to make the product manager and operation to achieve a common goal in the work

Business Platform Product Manager and Operations Roundtable Summary theme: how can the product manager and the operation achieve a common goal in the work? Meeting schedule: Moderator: The first round of product manager and operation Description-each group is discussed and then the representative points out the point of view time control (1.5 hours) discussion content: The two sides to the product manager and the operation of the role of expectations, the current merchant platform two roles what did they do separately? Discussion: A group of six people (Product manager, Operation Mix), the form of group discussion. Discussion objective: To achieve consensus on the role of all people ...

How to use social advertising to enhance the effectiveness of social media?

The author @ collection-Chiu recently GM pulled out of its 10 million Facebook advertising budget, instead smashing the 30 million-dollar budget to maintain its fan profile, which includes creating content and paying the agency's day-to-day maintenance costs. In particular, a "Facebook average ad clicks only 0.051%, below the industry level of 0.1%" data, but also caused a uproar. For a while, everyone is talking: is Facebook advertising really ineffective? I believe that the vast majority of businesses through the Facebook community ...

How can social feedback be translated into valuable business data?

The translator Zhang Yu, Bo Xiao Tong Technology co-founder, research vertical search applications, pay attention to social media development, pay attention to semantic technology landing, like social data analysis. Weibo communication @inter3i social media analysis. You may have established a company-level Facebook page and Twitter account, formed a social media team to start the interaction, and now you have a good audience to participate in your brand communication. Very good, but where is the real value? As many companies understand that they need to use social feedback, most have not done anything. ...

How to deepen consumers ' impressions of products

In the late 90, Daimler Chrysler set up a new department within the company. The function of this department is not to design, not to manufacture, nor to sell, but to research and make the sound of the switch door. To that end, a top automotive engineer shared his intriguing insights that people now have a much different mentality than they did 20 years ago. Today, the first thing consumers get into the car display area is to sit in. He was holding the steering wheel, touching the decorations on his seat; he smelled the "new car"; He opened the window and closed it, and when he got off the door, he listened to the peculiar "muffled sound";

How to popularize programs according to user's behavior

Mobile applications market is huge, the future of the application market will still be "entertainment + social" leadership, believe that this is a lot of application developers are very familiar with, but to seize the user behavior to do the promotion may or get a greater effect, we first look at a group of "2010 China Mobile Gaming user Behavior Survey" when the music network game application Data From which we can see the user most attention to the game interface friendly and the smooth nature of the game. From which we can see a few Chinese users unique consumption habits (many players still have a "martial arts Dream", Chinese users prefer competitive games, the end of the month effect, late ...)

How to put a "negative" label on your competitor

The parent of positioning/Jack Traut (Trout consulting company for the IT Time magazine) enterprises need not only to position themselves, but also to target their competitors, which are often easily overlooked. David Ol (Davidogilvy) is a legendary figure, his unique understanding of low-cost trading is intriguing: fools will also do low-priced trading, but creating a brand requires talent, faith and perseverance. In the opinion of the Olympian, the aim of labeling the competitor negatively is to establish a positive image for himself. Years ago, red card ...

How to do a successful online contribution voting marketing campaign?

Last week I saw a small article about a successful marketing campaign, it was a standard "voting campaign", but it was very solid and successful, http://www.aliyun.com/zixun/aggregation/7974.html "> Interestingly, they say, To do this seemingly large event, they said, it is only a work-study to be asked to do their own, especially to share--this company is called "wet seal", they are in the 2011 Retail Association to share this ...

Everyone is the boss: Brazilian Magazine Luiza's personalized Facebook store

I believe many people have wanted to start a business, but most people because of lack of bile color, funds or fear of trouble, and other reasons, and finally nothing. Brazilian retailer magazine Luiza came up with an idea to make all the people who want to start a business taste the entrepreneurial taste in a fast, 0-cost way! However, in particular, the entrepreneurial shop is built on the entrepreneur's personal http://www.aliyun.com/zixun/aggregation/1560.html ">facebook, disguised by the W ...

Strong media strategy--the road of deepening operation of local station

Originally is a only play technology and forum people, drift into the operator, also can only follow the learning operation theory. Entrusted to the predecessors of the owners of the blessing, to learn some, combined with their own practice has formed some experience, should be 13 invited to write out, and everyone to share. In fact, the majority of local stations started from the forum, to a certain scale, there will be a direction problem. In my opinion, the direction is nothing more than three 1, platform-based on the forum of such interactive platform, adhere to the information and the sharing of life and deep digging. Typical of the 19 floor, characterized by emphasis on activities and business planning, heavy forum and light portal ...

Talking about how to keep users

Application Center, as the name implies is the collection of applications, is a platform to carry a variety of applications. Its main characteristic is the entertainment is strong, the immersion feeling is strong. It's like a store, which has shelves for people to pick products at will, more like a playground, with all kinds of dazzling, unforgettable products. Therefore, how to attract users to our products, how to let them stay in our products more time, these are the designers must research topics. After a period of time to the application of the center of product research and design accumulation, summed up a number of design considerations, in this share with you. How to set up ...

Enterprise microblogging is just "vase" decoration, whose fault?

Author @ Shou-governance focus on marketing Upgrades "What is Weibo?" Is that the 140 words? "Why do companies open Weibo accounts?" What can I get? Sales promotion? or brand promotion? ”... The above sounds are the most frequently proposed topics in communication with many business decision-makers or marketing leaders. In the face of their questions, in response to some biased technical aspects of the concept of the answer, it seems that they are not satisfied with this answer. So, very want to use this article to tidy up the idea, to find out a convincing themselves can let business operators understand the answer ...

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