Talking about conversion rate

Today we have some concept of science, and always found someone wrong. This is the "conversion rate". Electric dealers have formulas in Taobao for so many years, this is my idea in the bones. I have been in the "http://www.aliyun.com/zixun/aggregation/8338.html" > Play changed the book has been mentioned a lot of formulas, the field of electricity, as long as the pursuit of profit, then can use some formula to decompose. The simplest example is the one below. Sorry I am the science and engineering background, likes to deduce the public ...

What has been done to improve the conversion rate?

I think this is the heart of all e-commerce practitioners, we all want to find a way to eat the world's unique trick, and then make more money. But in fact, the real can have a high conversion rate is only a small number of hard thinking, the intentions of business businesses. So how to become this business? Let's take a detailed look at this fascinating conversion rate. First of all the conversion rate is clear, although this everyone understand, but also may wish to analyze again to see if there is any shortage of places. Conversion rate refers to an online shop's order number and effective access to a ratio, because the number of orders will not exceed access ...

How video travels on the web like the latest flu virus

In the past 3 weeks, nearly 10,000 http://www.aliyun.com/zixun/aggregation/1560.html ">facebook users" praised the video of a cute puppy playing with toys. This is not a coincidence, but the video becomes "viral" (Note: viral, which is the result of the customer being propagated to the customer). How video travels on the internet like the latest flu virus is not so much an art as a science. Want to make your video on the internet ...

7 reasons why the marketing department and the customer service department need to collaborate

The author @ The relationship between marketing and customer service should be like milk and cookies should be paired with food. As more and more consumers switch to using social media as a way to communicate with businesses, it is becoming increasingly important for marketing and customer services to work together. In fact, according to a recent study by Booz & Company, 75% of marketers use social media as a basis for marketing on social media platforms. But at the same time, most marketers admit that customer service is him ...

10 Top corporate blogs and their way to success

This article from Socialbeta content contributor @ Transit wind, translation from top Business Blogs and Why tightly Are successful, please respect the translator's labor results, welcome reprint, please indicate the source. PDF download Link Http://sinaurl.cn/hqXFKo Do you have a corporate blog? Do you want your blog to have more visitors and insightful comments? If so, then this article will bring you the answer. This article will show you 10 from ...

Ten successful ways of Business blog

Show you 10 business blogs in different industries. If you have a blog, learning their experience can make your blog a higher level; If you haven't, it's a good time to start blogging. 1, fragrant leaf (Sweet leaf tea) Sweet leaf teas, is a blog site, selling professional tea business blog. They created a way to make corporate blogs look human and maintain brand identity. Sweet Leaf Tea's blog design gives visitors a relaxed, amiable feeling. Feel at random ...

Christmas season, with mobile phone interactive light sales

Another Christmas, I believe many people have begun to think about where to eat Christmas dinner, how to spend. At this time of year, consumers busy, excited, choose a large number of cinemas, restaurants, large and small shopping malls, concerts, electric dealers are also trying to woo consumers, promotional discounts are pulling off the prelude to the annual hot season. This winter is slightly different from previous years, there are 300 million mobile internet users all over China (digital source "CNNIC 28th Network Development Status Statistics Report"), of which 100 million people with 3G (Ministry of Industry as of this year September data), mobile phone shopping user size estimates reach 140 million (IR ...

Magic, magazine ads can charge mobile phones!

First, a case in which Microsoft put a WiFi-enabled http://www.aliyun.com/zixun/aggregation/9236.html "> Print ad in Forbes magazine to promote Office 365 software, Free Internet access for magazine buyers. The ad was placed in a special edition of Forbes magazine and sent to a select group of readers, including four ultra-thin routers and batteries sandwiched between double-sided printed pages. Once activated, the router is for the user to mention ...

What is site positioning?

Site positioning is what the site's location is actually the purpose of the site, or to say that the goal. And if a realistic and specific goal can be called positioning. The keywords are practical and specific two words. So what is practical, how to call concrete? 1. "Practical" is based on the current resources and environment (resources include: your human, material and so on all available things) to give a simple example, you are a pharmaceutical company, positioning is in 1 years to do China's largest doctor-patient exchange platform. This is unrealistic, almost impossible within 1 years. Of course...

Deep decryption business model of Japan electric business giant Lotte Company

(This article for 2010 Business Review August Special feeds, will be written before the "Japanese electric business giant Lotte Comment" series has been revised and commented on the full text, welcome to discuss) e-commerce market These two years is a very hot field, so E-commerce business model is what, The number of forms has also been the subject of frequent discussions with colleagues in the industry, for example, many people should have heard of Consumer-to-consumer, and so on. These terms actually come from the mature e-commerce market abroad, such as ebay and Amazon are seen as E-commerce in the Consumer-to-consumer and the business model ...

10 Principles of Community operation

Through more than a year to the operation of the network, but also quite sentiment, from zero to have, developed to nearly 500,000 of the users, indeed some experience, and recently summed up the work, summed up some of the principles of Community operation, hereby share with friends. This article is applicable to BBS-type community, also suitable for BBS and SNS combined Community model. Principle 1: Localization of the community vertical This is the 1th, is also fundamental, now, all-inclusive or no target community is absolutely no way out, vertical positioning may be the only way to do the community at this stage. Positioning is actually a dual positioning: one is the community's commodity attributes ...

The community is operational.

About a year ago, read Zhou wrote "Good Internet products are operating out of" this article, but, really realize the similar truth, or some after knowing. This can actually be a sequel to the previous article, the topic is not so big, said the product is operating out, I feel a bit too, because any one product, there is a life cycle, operation is only one phase, I think it is not very suitable for exaggeration, but it is very important. It is said that some enterprises in the right time to do a right thing, even if "successful", but continue to do the right things, but not many enterprises. It's a little far away ...

Whether the content of the community is important or functional

Preface: Although the community, but also can be said that E-commerce class website. Content related operations, product managers must consider the operation, not necessarily to do operations, but the trend of the content to consider product features, or product features to produce content, this is the first to lift the left foot or first lift the right foot thing, is the product designer must carefully consider. Of course, both of these things must be done, the content and function have been passed, what is first, is the context of my article. As a community, we all face a problem, whether the content of the community is more important, or functional more important. ...

New business in the social era

Back in the Middle school politics, science and technology is the first productive force has already learned by heart. Every change in the internet age has spawned countless companies and entrepreneurs. The internet in our era of the key words in addition to "mobile" should be "social", "mobile" and "social" internet also emerges a lot of fresh ideas and business. Charlie Sheen, a recent scandal-ridden Hollywood star, Sheen a Twitter account and has more than 900,000 followers in one day. There must be something behind this amazing speed.

With social media, Groupon buys a twist

(published in the October issue of "International Brand Observation": "Gap and Groupon cooperation, buy a new game") Groupon recently news, Good luck, is now the world's most dazzling internet star. A $135 million trillion raise in April raised its valuations to a record $1.35 billion trillion, surpassing Twitter and Facebook, which used only 1.5 to reach $1 billion trillion in valuations. In the past August, the first nationwide group buying promotion,--gap with one of the largest apparel retail brands in the United States, has not only been successful ...

The problem of brand play in social media age

Before Facebook, all brands were keen to do their marketing by traditional means, racking their brains to create ideas, advertising in mass media, attracting more people to know, then building goodwill, buying, and finally maintaining loyal users. When consumers ' media habits change and spend more time http://www.aliyun.com/zixun/aggregation/1560.html ">facebook and other social media, every brand boss feels" From social media ...

The magical application of social psychology in website operation

Recently read "Influence" this book, has been inspired by a lot of "social psychology", because of professional interest in the cause of natural extension to the application of the website operation. During the same period in the group also and some friends in the circle of "social psychology in the application of the website operation" topic, the response is quite enthusiastic. At this point, do a more in-depth study of the summary. In fact, the Web site operations in the final analysis is a user's psychological operation, such as: "Herd mentality", "contrast Psychology", "take advantage of the psychological", are the site operators most like to use the "human weakness", especially the electric Business class website, for "...

Social reading: Millions of people reading and discussing a book at the same time

If everyone on Twitter reads the same book at the same time, what effect does it have? Will it form an international reading club? In fact, when social networks are not yet popular, such activities are usually held by libraries in big cities. When this mechanism works, it creates a group effect-more people are involved in reading, see chatting, and more people find and appreciate text. The "bridge" of social connections like Twitter will provide a better platform than reading. Just think of the #howy on the hot list ...

How does social networking affect consumer shopping decisions?

The author is @http://www.aliyun.com/zixun/aggregation/13666.html ">socialbeta content contributor @ 曹宇 Charlie. The previous blog, which talked about the framework and analytical methods of the information and relationships of social networks, is how they are influenced in the framework of information and relationships, from the point of view of the electrical quotient, when user roles in social networks are consumers. Here, what we call influence, refers to from social networks, or social power providers ...

Five of the most unusual emotions in social media

This article compiles from PC "Top 5 http://www.aliyun.com/zixun/aggregation/13666.html" >social Receptacle Disorders ", The authors discuss 5 of unusual emotions that are often found in social media, including Weibo, new compulsive disorder, turf battles, habitual commentary, and information boredom. These abnormal psychological states and emotions, so that users in the social media appear a lot of irrational behavior. You ...

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