How to write a product operation report?

Source: Internet
Author: User
Keywords What can product operation for what when

Although the topic is the product Operation report, in fact, the analogy to * * Project evaluation report, * * Data report, is the same. As long as the product on-line monitoring analysis, can follow this pattern to write.

Take a 1788.html "> branch on the line of a new system for example, to observe the effect of the system after the on-line. (Note: All evaluations and time are processed)

First part: Summary/key findings

Part II: Project situation/Data

Each project will have their own data of concern, for the site, PV, UV, new http://www.aliyun.com/zixun/aggregation/10733.html "> Registered users, average site stay time, Bounce Rate is a very important indicator; for the electric business industry, may pay more attention to the old customer access rate, into the shopping cart ratio, order rate and so on; for all kinds of marketing activities, customer consumption, cash consumption, R value, ROI is more measurable effect.

1. State the facts: what happened?

1) Abstract: Can use the text can also use the form of data summary table, briefly describe the key indicators can, let people have a comprehensive overview of the impression.

2 Indicators figures

More important individual indicators of the trend of change, easy to do year-on-year and chain analysis. The above data display can be summarized in a short sentence, for example:

Figure 1.

Figure 2.

2. Analysis: What causes changes and fluctuations?

1 is it a normal situation and is it in line with expectations?

2 What is the reason for the change exceeding expectations? What is the basis of conjecture?

3. To do: What do we do?

1 for good changes, at what point in time to do something

2 for bad changes, at what point in time by WHO to solve what problems, the best division of labor--corresponding to the first part of the product problems

3 If the law is still not found, it is also clear who will continue to monitor.

4. Estimate: What changes will be seen after what time?

Can be used to check the effect of the product, but also through continuous prediction to improve their analytical capabilities, business sensitivity.

Summary:

The first part, the second part of 1.2 is generally any report is essential content, 3.TO do list or suggest you write, in the project clear responsibility and division of labor is very important, also can avoid omission. 4 can be considered as personal thinking or panel discussion, whether to be included in the report, depending on the situation.

PS: When it comes to do LIST, now project management, time management tools are many, recommended Workflowy, wins in the interface is very simple and clear.

Before listening to colleagues said, want to understand the brain map and some notes class tools to see when there is time to tidy up.

Personal preference for OneNote (used as a meeting record), MyBase Desktop (milestone or project important progress Archive), MindManager (reading notes or progress Plan), SmartDraw (flowchart), Plus Workflowy is used to remind the to do LIST. Of course, Ppt&excel is a necessary skill, but these two items I do not, still need to study slowly.

Source Address: http://www.wangxuntian.com/?p=413

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