How does color affect consumers ' shopping decisions?

Color plays an important role in our daily life and often affects our emotions. For example, Blue makes us feel peaceful, yellow makes us feel positive and warm, orange makes us feel friendly, and black makes us feel solemn. As the founder of Chinese character Color research, le Jia, also because of color and let him shine.

In brand marketing, choose the right color not only can greatly improve brand recognition, and even promote sales. We can see some well-known brands, they are in the color of the emotions represented by:

Yellow, representing positive warmth, such as http://www.aliyun.com/zixun/aggregation/31488.html "> FedEx, Shell, McDonald's and Best Buy;"
Orange, on behalf of friendship and joy, such as Fanta, Firefox browser;
Red, representing young passions such as Coca-Cola, KFC, Canon;
Purple, representing imagination and creativity, such as Yahoo;
Blue, representing the power of trust and meditation, such as Dale, Hewlett-Packard, blue giant Ibm,facebook, etc.
Green, representing growth, environmental protection and health, such as Starbucks, BP, Android system, etc.
Gray, representing the yin and yang peace, such as Apple, Wikipedia and so on.

And, like Google,nbc,ebay, Microsoft uses a combination of colors.

According to an information map from Kissmetrics, a Web analytics company, color plays a decisive role in consumer shopping, with 85% of the respondents ' color being the main reason for buying a particular category of products. (Click the image to see the big picture)

Source: http://www.socialbeta.com/articles/the-role-of-color-in-marketing.html