Four key elements of success in online activities

In order for marketers to engage in online activities and to achieve success in their activities, it is necessary to think deeply about the relevant elements, tactics, and techniques involved in online activities. Drive > Gain > transformation optimization, or Dcco describes the whole process of advertising impressions to achieve sales, helping us to better understand the process.

Drive: This brings traffic to your site, during which marketers and advertisers invest most of their resources. In this step, you search (paid search, search engine optimization, shopping feedback, etc.), online media (banner, video, newsgroup sponsorship, etc.), offline advertising, and social (archives, channels, http://www.aliyun.com/zixun/aggregation/8335.html "> Viral marketing, blogs, etc.) activities.

Acquisition: In many cases, this represents the vast majority of underfunding and lack of attention, but in terms of success it is most important. Acquisition leads to success, and success can be evaluated. Content includes landing pages, web enhancements, services, call center corners, and even your retail location. To maximize the number of people who must be accompanied by a service, drive, method, purchase, call, or choice of email and marketing plan.

Conversion: You get the flow, there is a forecast for choosing an email list, so you can take action based on what you see. Transfer is the process of promoting traffic to sales. The conversion elements include your database (email list, customer relationship management system, email list, behavior database), and external marketing activities such as email, direct email and sales Rep. No enterprise has doubts about the value of these internal databases. Why are they so valuable? Because they are driven and acquired by the product, plus by users familiar with your brand and product composition.

Optimization: This is the way to measure the effect of drive, gain, and transformation. All Dcco efforts will be in the process of tracking and reporting, so you can quickly determine what works and what doesn't. All the different data sources should be integrated into Easy-to-understand how-to guides, focusing on the key factors that make your marketing campaign successful.

You know, only you use the data, you can reflect the benefits. Therefore, avoid data overload and make sure you have priority over all elements that affect ROI, including ads, keywords, landing pages, emails, and conversion paths.