Talking about O2O

O2O is certainly not a business-to-consumer. Many years ago, when we were building a localized vertical mall, we thought that most of the online payments were not reliable, and that the function did not go on. Some metaphysical people will question the idea: "What is this mall? Can't pay online?"     Now, such a mall has been the name, there is a loud names called O2O, a time like a star. Customer four things again. A bunch of "Beyond the theory, the results will return to the theory" ...

Analyze the data for the Business-to-consumer Web site

"If your user conversion rate reaches 5% per day." Then raise your hand! If you ask all of China's business-to-consumer websites.   As a result, no one raised his hand.   Now, most of the conversion rate is below 1%, the best to do is only about 3.5%.   I believe all of the clients will care about the following three questions: Where did the 97% go? What links have their own site in the problem, so that the customers come in so quickly lost? And how to reduce the speed of leakage? Data, this time can be a pair of eyes, careful analysis of ...

Where's the money for e-commerce?

In the past few years, e-commerce in the domestic carved is very hot, now basically no one has to open the electricity business site. But only a few of the profits, the vast majority of the electricity business site are continuing to burn money. There is no doubt that the electric business is the internet industry's most money-burning area.    So where does the money for E-commerce go? First, the rise of user E-commerce, users are the biggest beneficiaries. Users can not only shop outside the home, but also cheaper than online shopping. Although the electricity dealer can have certain profit space, but compares the line merchant to come ...

The future of group buying

There are industry insiders, is so summary of domestic group buying website Growth four: financing-burning money-expansion-layoffs.    The Internet business model has been so beautiful, but now suddenly came to a difficult choice junction: The network is all kinds of experts on the group buying model of the crusade, consumers on the purchase experience, but also very disappointed, the cooperative businessmen are reflected in the low profit, lack of precision users, not to meet the expectations of the previous cooperation commitments. Whether it is the United States Regiment, handle, 24 coupons, Litters Regiment These financing huge alone ...

How user trust increases

The core of promoting the conversion rate of e-commerce website is trust degree. Sell the product to sell oneself first, sell oneself, be to establish and customer's trust relation. Trust is a result, but the process of building trust is not to say it, but to make it so that customers can see it. The degree of trust, that is, to see whether the results of behavior and expectations are not met, and expected to come from the commitment.   It is more effective and more fulfilling to improve the conversion rate than to increase the number of visits. For E-commerce sites, trust is a sense of the whole, the user's entire purchase process exists, from the user into the site to leave, that is, in use ...

The war of a pair of shoes

On one occasion, every customer prudential products aged and Amoy Bi Sheng sit together to drink tea. Chen Jian, your competitor (good buy) in the self-built logistics =. Bi Sheng gave an extremely "Bi Sheng" Answer: "I am afraid of what, not the number can use your."    "That's true," he said.   Where the customer prudential products and Amoy is what everyone said "Lei Department" of the Company, the other as a brother, congenial, talk is not roundabout. Before Lei's millet conference, Bi Sheng drove his car each to send his "angry bird Shoes" to a friend. Same "Ray ...

New models for social shopping

We regard the combination of e-commerce and SNS as a "reliable" development model--sns solve the "earning yell" problem, and E-commerce can solve the "money" problem. Social shopping is one of the products of this combination. The pattern of social shopping is not yet fully stereotyped, and practitioners in the field of E-commerce and SNS can refer to new models that have emerged.   The following two foreign entrepreneurship projects for example, respectively, "Follow" and "like" two models. 1. "Follow" mode case: OpenSky main points: Twi ...

The reasons for the electrical business to do logistics

Jingdong Mall CEO Liu in an interview with Reuters, is this answer, "since logistics is the biggest problem in this industry, but also hinder the profitability of E-commerce enterprises, then why we do not take this as a basis to develop their core competitiveness?" Liu Why do the logistics of Beijing East, it is also the common idea of the major companies, and in fact, the reasons for the logistics of the electrical business can also be summed up as follows: 1. The domestic third party logistics capability is not advanced enough to meet the needs of e-commerce companies (such as delivery costs, efficiency, quality of service, etc.).

Inventory Mobile e-commerce application

After the last wave of investment in E-commerce, this year's mobile internet has slowly become familiar with the new industry is gradually permeating people's lives, work in various fields, mobile phone messages, micro-blog, mobile music, mobile games, mobile video and other rich and colorful mobile Internet application development is very fast. Mobile electronic commerce is the product of the combination of mobile communication technology and electronic commerce technology, and it is one of the most important development trends of electronic commerce. In recent years, with the popularization of intelligent terminals and the application of the model has been innovation, the increase of mobile internet ...

The future of mobile e-commerce

With the gradual development of the mobile Internet market, in the traditional Internet, various successful models have been replicated to the mobile Internet, some people think that mobile e-commerce is very promising.   A market with great potential is about to open. "In the next 5 years, the size of the mobile internet market may be 10 times times the size of the internet market."   "Lei, a well-known angel investor, once said such a prophecy, and he has since devoted himself to the mobile internet market." Today, in addition to investing in multiple mobile internet projects, millet is a product of its heavy investment in the mobile internet market. ...

On purchasing under the line

If the Taobao simply as "E-commerce" This may not be complete, but can not see through the whole.   Until recently saw Taobao public manuscript said to formally operate "offline purchase" business: 1.taobao.com, only slowly to Taobao feeling become clear.   Quote a piece of data: according to the relevant information, we can know that Taobao as a platform-type "E-commerce" in the market share has taken up a hole that others cannot shake, a great victory. But compared to the independent sales of electric dealers, ta ...

What is the future of Chinese business-to-business

With the rapid development of domestic business, and the subsequent oligopoly competition and subdivision of the field of competition, and the scenery unlimited "buy" bubble slowly emerged, many domestic business owners began to think, China's business-to-business future where? In addition to the top 5 business-to-business platforms,    Where are so many domestic business-to-business businesses and opportunities for development? One, Foreign business-to-business dilemma: 1, Customer maturity: coastal small and medium-sized enterprises slowly have matured, and gradually began to directly carry out SEM and a number of business-to-business platform for free publishing ...

The development of e-commerce changes consumption habit

According to the relevant information, now our express business volume of 40% from E-commerce, E-commerce today, rapid development, changed a lot of consumer habits. Online shopping brings convenience 30-Year-old Wang is an editor at a provincial capital website and a VIP member on a shopping website. After the birth of the child, because there is no time to go shopping, so she decided to shop online. At the beginning, Ms. Wang just bought some children's clothes, toys and other small items online. Later, she found that shopping online, not only more convenient than the physical store, and ...

Each courier has its advantages and disadvantages

(a) Strategic content: How to compress the courier cost?   1. The price of each courier to do the same form, and then compare the analysis, you will find the following: 1 in China, there is no courier business can do anything good, they have their own advantages and shortcomings.   2 For example: Shun Fung, fast service, but relatively high prices, resulting in a lot of people will not use, especially for most of the start-up of the electricity quotient, is not to bear the scope; 3 such as Shentong, northwest and northeast regardless of speed or price are not ...

The electric business industry gradually enters the stage of rational competition

400 million netizens, 23,000 electric business enterprises, they have maintained a steady growth rate. In the ideal state, every electrical appliance business enterprise has the opportunity. But the ideal is plump.   The reality is brutal, the data show: in the first half of this year, the average number of visitors visited the site is only 1317, compared with the same period last year, down about 4%. That's the reality. The Matthew effect is spreading in the electric business industry, most of the survival pressure of the small and medium electric operators is being concealed by the prosperity of the industry as a whole. In fact, the industry without risk does not exist in real life. Countless ...

The key to the user experience is trust

The electrical business is to know the user experience and Word-of-mouth is essential, but the reality is the opposite: Someone said "most of them are forced to blind do", here on the specific chat E-commerce user experience topic. Look at the network and the jar of some of the user experience in the article, the total feeling to be able to comprehensively summarize the user experience need to pay attention to all aspects of the article has not, so through my personal experience of the electric business users of some practice and experience to share a simple, I hope you have any comments to add I hope that through the contributions of everyone and the user experience ...

Talking about the opportunity that the O2O model brings to the automobile manufacturer

In recent times, the internet industry has O2O (Online2offline), that it is after the Consumer-to-consumer, a new type of internet business model, combined with traditional commerce and the Internet. But most people focus on people's Daily entertainment and life-centric bars, KTV, restaurants, gas stations, barber shops, gyms, dry cleaners and other fields, O2O to some important traditional industries-such as the auto industry, which can also bring opportunities to be seen. Here, we analyze why O2O can become a car manufacturer to carry out electronic ...

Analyze e-commerce software

July 19, in the "28th China Internet Development Status Statistics Report" press conference, Ministry of Commerce E-commerce and Information Technology department deputy director Zhang Pedong said this year, the net shopping sales volume will account for the total consumer goods retail volume 4.5% to 5%.   According to relevant data, the second quarter of China Mobile internet market size of 7.79 billion yuan, which accounted for 27.9% of mobile E-commerce, only lower than mobile value-added services. Today, the domestic mobile phone users 890 million, 3G users 73.76 million. Daily Pass ...

What is the future of electronic commerce?

1997, the Chinese Chemical Information Network officially provides services, since then China's E-commerce opened the curtain, after 11 years of exploration and imitation, 2007 years later into the peak of development, in recent years, the most brilliant. Looking at the current situation of electronic commerce, Jing-dong, outstanding Amazon market share of Taobao constantly swallowed, West Street network, good music buy, Dream Bazaar, such as enterprise use vertical road better development, traditional channels Shang, Suning force line, related people constantly mentioned "bubble theory", "winter of the" ...

E-commerce is an important force in social economy

After years of development, e-commerce has become a social economy can not be ignored, in just released the Twelve-Five development outline clearly put forward, the current need to actively develop e-commerce, which will play an important role in the future development of E-commerce. E-Commerce website scale analysis according to relevant information, E-commerce site Total or growth is very fast, by the end of June, there are 23,200 e-commerce sites in China, and January compared to an increase of 21.38%. The total number of Internet users visiting E-commerce sites in June reached 3 ....

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