From the "sea Amoy" to see a single product will be far away from us?

"Sea Amoy" is almost the most popular in these two years, but also the most controversial hot industry. Alibaba, Jingdong, SF and other "high rich handsome" opened overseas channels or logistics channels, a group of passionate entrepreneurs have also joined the "sea Amoy" venture army. They are optimistic about China's "Amoy sea" army's spending power on imported goods, firmly believe that the industry will blowout. Data shows that in 2012, the domestic users only increased the 117% increase in the consumption scale of sea Amoy by Alipay, much higher than the 64.7% growth rate of domestic online shopping; in 2013, the transaction scale of overseas purchasing market exceeded 70 billion ...

You are my blue pill

This is a seemingly ordinary convenience store, but it is followed by almost all the major domestic e-commerce platform. This pattern is now uncommon, and the most popular community convenience stores are becoming the focus of the seemingly large-scale O2O bidding on the e-commerce platform. On March 17, Jingdong Group announced that it will cooperate with about 10,000 convenience stores in 15 cities across the country. This is yet another wave of convenience stores in the wake of the cooperation between Jingdong and Shanxi Tangjiu Group last year. Alipay and La Karak went to different Rhythm to help convenience stores provide easy online payment and purchase to be their job ...

Public Comment O2O advertising model to achieve the effect of quantification

A few days ago, public comment joint iResearch released O2O industry's first "O2O advertising value model report." For the first time, offline revenue is included in the assessment system of online advertising investment, that is, data is used to quantify the actual impact of local live service online advertising on its offline store revenue. The report shows that the O2O advertising value model can directly calculate the number of online stores to bring consumption. Among the ten research cities nationwide, the public comment network can bring about 3 tables of food and beverage consumers, 7 beauty consumers and 2 groups of leisure and entertainment consumers on average every 10 times, among which Shanghai has the best effect. ..

Baidu rebuilds regional developer start-up center

Recently, Baidu announced the establishment of "Tianjin Baidu Developer Entrepreneurship Center" in Tianjin, another regional developer start-up center for Baidu following Chengdu and Xiamen. It is reported that "Tianjin Baidu Developer Entrepreneurship Center" is located in Hongqiao District of Tianjin Po can start-up center, with 3,000 square meters of office space, can accommodate more than 20 entrepreneurial team office. According to Baidu's introduction, the team will focus on recruitment O2O and hardware development. It is understood that in Tianjin Baidu developer entrepreneurship center, ecological developers can enjoy free office space, utilities, Baidu cloud platform resources, Baidu technology ...

Vipshop market value over 360 shares rose 437%

The vertical share price of female vertical e-commerce only hit an intraday high of 200 U.S. dollars at the close of 199.34 U.S. dollars, up 4.18%. Its market capitalization reached 11.26 billion U.S. dollars, more than 11.1 billion U.S. dollars of Qihoo 360, a domestic Internet company. This means that the only product in China's Internet arena on the status of a higher level. The past three months, the only product will be the overall stock price upward trend, while the 360 ​​stock prices showed a certain degree of decline. It is worth mentioning that the only product nearly soaring share price in the past year, the lowest bottom 37 US dollars, according to today's closing price of 199 US dollars in a year ...

Direct banks have their financial strategies on the line

Recently, Nanjing Bank Direct Bank "Hello Bank" low-key on-line trial run. According to the latest news, the 7th annualized return rate of the flagship product "Xin Yuan Currency A" launched by Nanjing Bank's direct bank in the first phase was 4.09%, which is not superior to other bank-based Monetary Fund. According to incomplete statistics, as of now, five banks have launched direct banks. In the meantime, the statistics from the Silver Rate Network show that the current "baby" rates of the banking system are higher than those of the "baby" of the Internet. A branch of e-banking sector told the "Daily Economic News" reporter, bank ...

Online travel enterprises to carry out visa fee wars

Recently, the online travel (OTA) industry set off a visa price war, OTA big brother Ctrip and visas as the core business Bai Cheng, the same day announced the launch of visa services free of charge. At present, the fees for visa processing services often consist of two parts, one is the "consular fee" to be paid by the Consular Section, and the other is the "service fee" charged by the agency. Previously, the visa market, agents generally "a price" in the form of fees, different agents in the same country prices vary widely. Not long ago, Ctrip announced that all customers who have their visa products booked on the mobile (APP or mobile phone Ctrip)

Imported milk powder sales market e-commerce

Recently, Suning Red Kids, Jingdong, Lynx and other electricity providers set off a big maternal and child category promotions, including imported milk powder to become involved protagonists. In response, Pan Ning, general manager of Suning Red Kids, told the "Daily Economic News" reporter interviewed Road, offline channels in the procurement of imported milk powder required by the layers of overweight, while the e-commerce channels from the source supply chain, which Compress the middle of the logistics costs and channel costs, electricity suppliers in the field of imported milk with the "subversive" the original channel capacity. Channel changes have been to the node at the data show that changes in the milk powder industry has begun. AC Neil ...

How does the electricity merchant website user come

Believe that the importance of the user's growth is very clear, but not every electric dealer know why their users can see themselves, where to jump to their own in this site.   According to statistics: the Business-to-consumer Mall and group buying sites are extremely dependent on the flow of the jump from the Consumer-to-consumer platform;   Consumer-to-consumer platform because of a large amount of merchandise, from the navigation of the Web site to import traffic relatively larger; Group buying benefits from special ...

Analyzing market competition pattern from price sensitivity

Because the buyers and sellers do not trust each other, although the cost of e-commerce operators become high, and the experience of online shopping consumers become not smooth, but still can not stop the rapid growth of e-commerce in China.   Life itself will find a way out, in China, the final E-commerce can also find suitable for their own way of survival, perhaps this groping time will be longer. Because China is a society of trust and scarcity, it makes the value of brand electric business more outstanding. From last year, Beijing Zhongguancun several digital shopping malls closed, highlighting the current consumer may ...

On the marketing of SNS platform

Since 2006, SNS has become the world's most bright "star" for six consecutive years, SNS marketing is already familiar to everyone.   With the SNS gradually infiltration people's life, a large number of stars, institutions, brands, businesses also open SNS Marketing tour. December 25, 2009, Pepsi, the U.S. television advertising super Customer, in the 2010-year advertising program, the first time in the United States "Super Bowl" (BOWL) TV ads, ready to use social media to carry out publicity. 2009, Light ...

Talking about electronic commerce

For E-commerce, he is a market, and e-commerce marketing process of each point, is the channel, but the final result of economic relations, it is because consumers, channels, products, the interaction between the three. In recent years, the domestic e-commerce industry has been springing up, break through a layer of sales mark, and ultimately promote this process, not the hard needs of consumers themselves, but through the capital market driven by advertising bombing-type propulsion. But this is very unhealthy for the whole business environment, because he is out of business ...

Why the "F-commerce" mode failed

A year ago, people were chasing the "F-commerce" model and felt that Facebook had the potential to challenge the status of E-commerce giants such as Amazon and PayPal.   But a year later, a large number of well-known brands, including GameStop, Gap, and so on, North America's largest gaming retailer, have shut down the Facebook retail store, what is the reason for the eventual failure of the "F-commerce" model? Since last year, Facebook has put businesses on its platform, but the data show that because of the lack of a good user experience ...

Pinterest and social power quotient?

At two point half to the entrance of the pioneering theater, I felt the popularity of Pinterest and the social electric quotient. There are no empty seats in the pioneering theater, and the stairs are full of people. Today is exactly like a pin mode competition, @ Mushroom Street came, @ turn things, @ Spicy mom said, @ fans still network, @ Snack control also come, exclusively pin mode.   Since beauty and Mushroom Street stand out, by the pingterest in the global popularity, then, now, these social electrical network can pin out a piece of heaven and earth? @...

Why no payment after the user orders

If the user added to the product after the purchase, but did not buy people feel pity, then, the user after a single but did not pay, it is truly hateful. After you join the shopping cart, give up the purchase, as if the girl has the idea of opening a room with you, but temporarily change your mind, and after the order not to pay is like a girl and you enter the room, eventually you did not further development.   At this point, you have to analyze why! Why did the user not pay after the order? According to the observation, survey and ask some friends in the industry, finally summed up for the following reasons: the impact on the business (website) ...

How is a T-shirt made?

In China's internet, E-commerce industry is a bit less sociable, because it involves a lot of warehousing, logistics, supply chain, looks more like a traditional enterprise.   For the creation of the original brand of Van, more is the case: even through the internet sales and marketing, it is necessary to get through the design, raw materials, production of various upstream industrial chain.   In all of the factories that produce garments, there are 400-500 of them nationwide, the largest of which is the Shen Group. Located in Ningbo, the Shen Chau Group is a company listed on the Hong Kong Main board, mainly well-known ...

Analysis of the development strategy of e-commerce

Resource expansion-This is the main goal of generating revenue from online sales of goods and services to offset operating costs, and if so, how much revenue will the company expect? These strategic issues could allow the company to assess how much money will move to the electricity business. If the company has approached the electrical business to become a product that covers not only the production and dissemination of the cost of goods and services, but with the hope that its revenue base will be expanded to support other project costs, it may have to develop an electric-business platform and strategy that will make customers interested. The company is likely to pick up ...

The core of the electrical business

E-commerce to operate is not also like the martial arts have "sunflower treasure" such cheats? In fact, E-commerce is a legend of martial arts, most of the current successful electric business enterprises have their own cheats, these cheats outsiders will not know, of course, experienced friends may be from these big guy's a recruit half-style,  Carefully study his use of martial arts routines, we will often discuss exchanges with some not much use of the moves, we do not go to talk about those unique martial arts and tricks, but we together to explore the core of the operation of the electricity business first, then what is the fundamental of the electricity business? ...

The data is equal to the raw material

The volume of electricity quotient is doubling every year, but does the knowledge of the accumulated data increase by one times? If the electricity dealers do not start collecting data and applications, they will find that the data used in the future are useless.   Many people realize that the future of the electricity business is the battle of the data, so in the context of such large data, where does the dealer collect the data? How to use data quickly to make the right business decisions? The problem has plagued many electric companies. The more data, the better? Later in the United States met Pat ...

Research on the order and conversion rate of each access source of e-commerce website

Different access to the Internet users, E-commerce site shopping behavior is not the same, brought about by the number of orders and conversion rates are also different. The accurate measurement of the order quantity and conversion rate brought by each access source can provide quite important information for the promotion strategy of the E-commerce website market. Similarly, the clear understanding competitor's market promotion means and the efficiency, also may facilitate the enterprise own strategy adjustment. Therefore, Eric Consulting Group relies on E-commerce Service Evaluation Tool Ecommerceplus (hereinafter referred to as Ecplus), especially for E-commerce site access to the source of orders ...

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