10 strategic steps to make a personal blog a successful brand

Ohio, a manager of Estrategyone's online marketing solutions company, Rich Ottum, has 10 steps around business Weblogs's marketing strategy, and in the individual's view, to make blogging a successful brand, these steps is also very necessary; Following the author's main points, combined with my personal point of view, put forward 10 steps for personal blog:

1. Keep it new (make it New): Your blog is not just your site, you have to provide fresh content and unique views from time to time, you must be careful to run deep into the excavation rather than by conventional means to put some perfunctory reader.

2, the voice of their own (Give it Voice): Your blog must have a strong voice-from the real individual voices, for something you must have their own attitude to the information you provide and content, must be true, broad, vivid, high-grade.

3, continuous update (Say it often): do at least one weeks update, the best every few days. Start by positioning your blog to focus on what area, focus on that area of focus, can attract people's attention and the greatest interest, and occasionally provide exclusive information.

4, try Interactive communication (ask for Feedback): A successful blog will encourage readers to participate in, using the comments mechanism or message feedback, do not fear from the reader's criticism and debate, observe what they are saying, they want to potentially express what, grasp their preferences, Using their voice to better tune your content is the most basic requirement for personal customer relationship management.

5. Share information assets (Share the wealth): to realize that your readers come from all walks of life, they have a variety of interests, you should maximize the information they need, such as a topic of information links, similar content of external site links.

6, concise for the United States (Keep it simple): Spend some time, for your blog design a simple beautiful page, give up those fancy but not real design; really put the page download speed in the first place, so that your text content easy to read, your collation document easy to search. It must be remembered that simplicity is beauty.

7. Arming your readers (equip Your Readers): Not everyone is as proficient in technology as you are, your readers may not know XML, RSS, or any of the advanced technologies that blogs extend--what you have to do is tell them what the technology is, in the most popular language, Let them know what the benefits are, provide them with the methods they use, such as writing a note telling them how to use the RSS feature to newsreader, and of course you must first tell them where to download the software. It's best to create mailing lists that allow your readers to keep in sync with your content via email.

8, multi-channel communication (Promote in multiple channels): Not everyone knows how to use aggregator (news aggregator) to get your blog information, pay attention to the use of traditional methods to promote your blog, such as in the T-shirt printed on your site, Send the signature of the message spread, register at the blog directory site.

9, dialogue with others (Join Another conversation): You should stand up and go out to see other blogs, whether you feel not interested, try to communicate with them, so that you will open up the field of thought-- Of course, the URL you left on someone else's site is also a good promotion.

10. Be patient (be Patient): blog technology is not a major innovation, RSS is only a "push technology" a reuse; many of the previous web apps were wary of blogging and RSS, or even dismissive, and you had to make good persuasive material with your own practice, Move them into the market and promote your blog and yourself--for you, it will be your personal brand. (Unknown to the author)