10 tips for improving website friendliness

Improving the usability of your site is not a time-consuming process, with neither expensive inputs nor many technical difficulties, you just need to think with a little bit of common sense and make up your mind to implement it. However, the Web site to improve the affinity effect is unparalleled, the following is to improve the site friendliness of the 10 points of advice for your reference.

Add site Map
No matter how large your site is, you should add a detailed, text-formatted map of the site, each link in the map should point to each page of the website, preferably with the content of each page profile. The advantage of adding to the site map is that you don't have to link every page to the homepage, just do the links on the map on the site. The site map not only makes the viewer very good from your site to find some special information, and it is spider crawling program good "food", it can make the search engine easily indexed to every page on the site.

Establish a reasonable navigation structure
When designing a site navigation menu, use a reasonable title and link description. For example, Web site design services are more intuitive than Internet service (Internet services). Use cookie crumbs to represent the site where the viewer is located. As shown at the top of some sites and search portals, tell the visitor that the class or Web page (such as hom>travel>uk>bristol>bed&breakfasts) has been browsed to guide the viewer through the path to the entire site. You can use the Call-to-action link mode to guide viewers through the next page or take the next step, such as clicking here for a reservation (click here for order), adding the page to the tag (Bookmark this page), or viewing the catalog (view our Catalogue now) and so on.

Periodically check for errors
There is nothing worse than opening a Web site or an inbound link without any content. You'd better check the site at least once a month to make sure there are no dead links. Some software can help you detect these problems, and the price is not expensive, such as Link Defender is a good choice. Also check your HTML encoding to make the content of your site appear correctly in any browser version. It is important to ensure that the host provider is secure and that the site works continuously, rather than creating unnecessary downtime.
Make sure that there are no spelling or grammatical errors, and if you're not good at writing, ask a friend or co-worker to help check the site script and correct some errors. The site testing phase should take into account the use of appropriate local spelling habits for different viewers of the world, such as British readers corresponding to American English.

The design layout of the website is reasonable
Every page in the design layout of the site should follow the common sense practice, so that every page to achieve reasonable design, layout and consistency. This means that you use uniform colors, logos, coordinated navigation bars, headings, and footers on the same page, and the link features are consistent (such as using an underscore uniformly). This helps to be friendly to the viewer, and not to confuse the Web site and lose interest in browsing.

Embedded in-site search tool
An affinity user's website should be added to the site search function, that is, you can search for the contents of the station through specific keywords. Do you think it's difficult? No, software programs can be easily solved, such as ATOMZ site search software, can search the site about 500 pages, and is free. This is a quick and easy to use site Search tool, offering a paid version for a larger site.

Make sure all windows are working properly
This is obvious, if the station has set up the feedback, the newsletter registration, the visitor registers and so on function window, then must ensure that they work normally. It is important to note that each fill box should be large enough to ensure that all content, including the longest name, can be accommodated, taking into account information from international viewers who may want to enter a postcode. It's best to test yourself if the completion information is entered correctly and the correct confirmation is displayed.

Ensure the availability of shopping carts
This is particularly important for all e-commerce sites. E-commerce site to ensure that the description of the product, pictures, specifications, such as the introduction of detailed, transparent product prices, prices should include freight costs, taxes and other information. In the case of international trade, foreign exchange calculators, such as free XE software, should also be provided to help visitors convert their currencies into national currency for cost comparisons. Make sure that the shopping cart page is secured by SSL or authenticated by a security certificate that allows visitors to use personal credit cards with confidence. A simple description is provided after the transaction is completed, providing a convenient fallback function, each page marked with a shopping help box or phone number to help visitors when they encounter difficulties. For immediate transactions, confirm and issue receipts immediately upon completion of the transaction. As long as it is an online window, be sure to take the trouble of testing, testing, and testing, and note that a shopping failure experience may cause you to lose a potential long-term customer.

Provide a detailed contact information
With the expansion of the Internet, it is impossible to be cautious about online transactions. In order to build trust, you should and must identify specific contact details on the site in a prominent location. If you don't want to provide contact for visitors, is there anyone else who would like to buy something from you? Contact information should include the company address (preferably a detailed street address and post Office address), telephone number and at least one e-mail address. If you're worried about spam, you can hide your email address with an HTML encoder or contact your contact form to get in touch with (but most people include I don't like the latter).

Describe content in simple and understandable language
The internet is a place that refuses to be long. People on the Internet are in a hurry, they want to find what they need as soon as possible and minimize the omissions steps. In response to this phenomenon, your site page should be in simple language, so that people understand all the concepts as soon as possible. For example, when expressing the concept of professional website designer to improve the brand of the website, use "website designers specializing in brand promotion" instead of "brand-building Web information Architects ". The text language of the webpage should achieve the least quantity, use the most key statement and subheadings to express the central meaning of the page content or show the product advantage. When designing a Web script, remember this Zhe Yan, "If it's me, what do I think?" WIIFM (What ' s in It for Me?), think about how to keep visitors interested in the site. Another point is that for international visitors, do not use dialect or industry language. If you want to make the visitors take further action, then use Simple English.

Make the search engine friendly to the website
Finally, make sure that the site can attract search engines. An affinity user's website is also a search engine's favor website. Add a lot of text descriptions and headings to the picture, replace the picture or Java Description Language menu with a text navigation bar, avoid frame structure, flash, or any code that interferes with the search engine Spider program Index, add headings and meta tags to each page to match the content within the Guide page, so that the target keyword and search terms are dispersed within the site, Easy search engine for related search, your site can get better rankings and included in a better directory, if necessary, should be a professional scripting people to help write advertising text, do not only take into account the readability of the script will do. These are all good ways to attract search engines.

These are 10 suggestions to make your site more user-friendly, with a weekly recommendation that your viewers will love your site and become loyal visitors.