12 Tips for a good website diagnosis

There are a lot of new SEO friends, do not know how to optimize the corporate site, a time do not know where to start, in fact, whether to optimize the new site, or already existing old site, I think all to start from the site diagnostics.

Why, then? Push a founder Kang said "Do optimization is like and search engine love", very reasonable! Starting from the site, is the first to their own website "Dress Up" beautiful, so that the search engine on your goodwill, generate interest, identify your site, fall in love with your site, will be included, crawl your site content, Will get a good ranking, just imagine, if you every day "gray head scale face, in a sloppy" will have a beautiful woman and you fall in love?

Shallow to explain the importance of the site diagnosis, then the bottom of the site how to do the diagnosis, SEO beginners as long as the following steps to operate, you can make a comprehensive diagnosis of a website, to find out the internal deficiencies in order to optimize the perfect. The following is a site of the diagnosis of a case to explain, so that beginners understand.

To illustrate, this website is to push a line 10 students to do a new website, the content of the site is not much, the project is also virtual, the purpose of the station is to master the teaching content through practice, the name of the website is called: Honey bee Products store, Web site: www.yunfuzhuan.cn, hereinafter referred to as " Diagnostics site ", not long-winded, below enter how to diagnose the site 12 steps.

The first step is to check that the page headers are set correctly

This diagnosis project is the most important, the website title is the search engine identification, crawl, collects the website important basis, is obtains the good rank and presents to the user the first element, the SEO nothing is more important than this. Have seen a lot of the name of SEO Master said even a title is not good.

The correct Site page title format should be as follows: (Note: All pages of the site)

Home title: Keywords _ website name

Column Title: Column Name _ website name

Content Page Title: article Title _ section page _ Site name

Diagnose Web Site Status:

Home title: Honey Slimming method, honey mask, honey beauty small knowledge-Honey shop Bee Products

Column title: Industry News-Honey slimming method, honey mask, honey beauty small knowledge-Honey shop Bee Products

Content page title: Honey Plus white vinegar can lose weight-honey white vinegar weight loss method-Honey weight loss method, honey mask, honey beauty small knowledge-Honey Square Bee Products store

Analysis: The target site home page, column pages and content pages written in the correct order, the title also automatically repeated the title of the homepage, conducive to the search engine on the content of the site to understand and crawl. If your website does not meet this standard, make amends as soon as possible.

Step two, check the length and symbol of the title of the first page

In the first step we have talked about the importance of the title of the page, home title is the most important, how to write the title of the first page is not the focus of this article, but you need to know the title of the first page to write well have those requirements.

Requirements are: Title words not more than 30 characters, core key 3-5, with "," or "" line separated, the company name with "-" join, the user searched the most keywords in the front, do not ask me the reason, you understand.

Diagnose Web Site Status:

Home title: Honey Slimming method, honey mask, honey beauty small knowledge-Honey shop Bee Products

Diagnostic Analysis: The home page title of the diagnosis website has 28 words. Between the key words "," separated, the company name with "-" horizontal line connection, meet the requirements.

The third step is to diagnose whether the page has duplicate caption and description.

1, each page title diagnosis

Requirements: To diagnose each page, including home, column page, content page, each page title can not be repeated, or search engine thought that your site each page is the same content, and in fact, the content of each page is not the same, such as "Product Center" column is to introduce different products, "corporate news" The column is to publish the enterprise related news dynamics.

Troubleshoot Web site Status: No pages with heavy titles found.

For example: Company Profile title: About the Honey square-to want to good health, the role of honey and efficacy, health angel-Honey shop;

Content column title: Rape spring pulp bee Huang-Honey slimming method, honey mask, honey beauty small knowledge-Honey shop Bee Products

2. Describe duplicate diagnostics

As with Web page title diagnostics, each page should have a different description, not all of the same description.

Requirements: Accurate description of Web page content, can not be a keyword piling. Each page should have a different description. The length is reasonable.

Diagnostic Site Status: No duplicate page title found, but found that some product page description is incorrect or too simple, the cause is the system automatically generated, the release of the first paragraph content is crucial, especially the first 100 words, to the product accurate description.

Diagnostic Analysis: Although the site does not duplicate the title and description, but the title and description is unreasonable, the page title does not reflect the content of the page, the high degree of similarity, the reason may be the Web site management system automatically generated title and description of the appropriate, for small Web sites or corporate sites, the proposed page title and description of

The fourth step, the uniqueness of the website URL

Site URL to have unique, if not the same page with the same URL, search engines in the rankings will be decentralized weight, the site is difficult to get a good ranking

Requirements: The right choice of the preferred domain, within the chain and the chain to be unified, do 301 redirect.

Diagnose Web Site Status:

The site's preferred domain is: www. xxx. cn, internal chain and outside the chain is basically unified.

Access to http://www. xxx. cn/index.html and xxx.cn and www.xxx.cn are all the same pages, no 301 redirects.

Web site within the chain and outside the chain of construction to choose www. xxx. CN is the preferred domain.

Diagnostic analysis: Do 301 turn for SEO new people, may be technical difficulties, this may have to ask technicians to help solve.

The fifth step, the website URL static

Although Baidu SEO guide said, Baidu Spider for Dynamic Web page crawl without ambiguity, but careful you can find a good ranking of the site, its URL is necessarily static, as to what is static Web pages, many beginners say will move the page, is dynamic, in fact, this is the wrong view, as long as the URL contains " ?”“ % "and other symbols, is the Dynamic Web page, say a few more, sweep blind."

Requirements: The site is all static, conducive to site collection and ranking.

Troubleshoot Web site Status: All Web pages are pseudo static

such as: http://www. xxx. cn/info/contact.html

Diagnostic Analysis: The whole station is three layers in depth and meets the requirements

Step seventh, diagnose the picture alt attribute

Baidu Official SEO Guide stressed that spiders are temporarily unable to read pictures, flash, etc. content, the site appears in the picture, to do the Picture property settings, that is, Alt, on the one hand it can tell the search engine this is about what the picture, on the other hand when the browser can not display pictures, will be in the form of text, can also increase the keyword density.

Requirements: 1, the site All pictures are added Alt attribute, the name is reasonable, do not repeat.

2, above the picture, or below the keyword anchor text

3, increase the picture page inside chain and outside chain, optimize important picture

Diagnostic Site Status: found that all pictures of the site does not have ALT attribute, modify and perfect the picture Alt attribute, to optimize the important picture, do a good job in the picture site links, the picture around more keywords and anchor text.

Diagnostic Analysis: Do the ALT attribute to show the site's friendliness to search engines and increase customer experience.

Step eighth, diagnose the robots file

No impact on the inclusion and ranking, unimportant page content, or do not want to let search engines crawl content, can be banned through the Robots protocol

Requirements: The site should have a robots file, and the code is correct, do not need search engine crawl part of the ban.

Diagnose the website condition: The website has the file of robots, some content that does not need to crawl is forbidden.

File URL: http://xxx. cn/robots.txt

Diagnostic Analysis: The document is important, but write must be correct, otherwise you can do it, it is best to ask technicians to solve.

Step Nineth, Diagnosing dead links

The dead link is the user clicks cannot display the page, or already is not in the page, the dead link will affect the search engine's friendliness, will tell the cause customer experience to be poor, but loses the target customer, seriously affects the conversion rate.

Requirements: No dead links to the website.

Diagnostics Site Status: No dead links throughout the station

Diagnostic Analysis: How to diagnose dead links, find dead links can use webmaster tools, this do not let me speak more.

Tenth step, website 404 page

404 page is when the site appears dead link, automatically go to 404 pages, guide users to browse other home page, to avoid the loss of users.

Requirements: Site to have a friendly 404 pages, the dead link to transform the guide.

Diagnose website Condition: website does not have 404 pages, design and perfect good 404 pages.

11th step, web space speed diagnostics

Why do you want to open the Web space faster, the problem is too small white it, you will be in a waiting for a half-day also not open the door, silly, such as half a day? The customer is impatient to wait

Request: The website opens fast, does not affect the user crawl and the user browsing

Diagnostic Site Status: Fastest 5 milliseconds, slowest 68 good, telecom average: 36 milliseconds, Unicom average: 56 milliseconds

Diagnostic Analysis: Speed is not explained, of course, the faster the better.

Step 12th, Snapshot update diagnostics

Only snapshots are updated with regular web sites, is the search engine like the site, if your snapshot of the site has not been updated for a long time, then you have to think about whether Baidu does not love you, Baidu may not like your site, we must constantly update the content of the site, so that spiders constantly have new things to eat, have a fresh feeling,

Requirements: Baidu snapshot update does not exceed the past 3 days, the site has regularly updated sections, such as news updates, product updates, comment updates, and timely update.

Diagnostic Site Status: Baidu First snapshot time: 2012-9-25, the latest snapshot time 2012-10-15, updated slowly, the station has news Update section, no user comment interactive function.

Diagnostic Analysis: It is recommended to improve the content of the site outside the chain and Web site, improve the time between the two snapshots too long phenomenon

Site Diagnostics Final Conclusion:

1, good aspects: the site in some respects to meet the requirements of the SEO, such as: Title, description, url static and uniqueness, site level, dead link, space speed is relatively good.

2, the insufficient aspect: the product page Some description is incorrect or is too simple, all pictures have no alt attribute, no 301 redirects, the website does not have 404 pages, the snapshot update speed is slow, should improve in these aspects, increase the search engine love sex. Specific methods of diagnosis have been mentioned in the recommendations, please understand carefully.

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