12 tips for creating Google keyword ads

Author Profile:
Michael Wong is a senior search engine optimization expert who has created many books on search engines. At the same time, Mike is also the author of Mike's marketing strategy. He can be said to be the leader of online marketing strategy.

Abstract:
This article will show you some tips on successfully created ad content in Google AdWords Select. I have been using these methods to test Google's pay-as-you-go ad service for some time and the results are very successful. These 12 tips can help you create a high click rate in google keyword ranking ads and rank them at a lower price. --- As you expected!
1. Lock the right target group by choosing a language and a country or region to lock your potential customer group. For example, you can set your advertisement to appear only to potential customers in a specific country. For example, there are many French-speaking countries, but if your target customers are only in Canada, then you can block other French-speaking countries except Canada. In other words, the query in France cannot "click" your advertisement because it will not appear. This avoids extra and unnecessary expenses caused by these clicks.

2. Extract the keywords in the advertisement and enclose them with square brackets. For example, [Google] [Google AdWords]. In this way, only when the keyword typed by the queryer exactly matches the keyword enclosed in square brackets (key phrase, your advertisement will appear in front of the user. In other words, if the search keyword contains other words, your advertisement will not appear in the search results. This effectively removes irrelevant visitors to your business and minimizes your advertising spending.

3. Testing multiple advertisements at the same time generally requires testing two or more advertisements at the same time. This test method is called A/B separation test in the printing industry. Find the advertisement with a higher click rate and use it to replace the original ad content. Repeat this process to obtain the ad content with the highest click rate.

4. tracking the ROI of each advertisement, although Google will track the click rate of each keyword advertisement on it, however, it does not track how many clicks actually turn into your ROI ). You can use a special tracking link for each advertisement to track the conversion investment ratio of the advertisement. For example, you can add an affiliate tracking system link to each advertisement ). In this way, you can check that the money you invest has not been squandered, so as to ensure that each advertisement will bring you a return on investment.