12 tips for Google promotion

How does an awords keyword advertisement work?
Awords keyword advertisement is a text advertisement Based on search keywords. It appears on the right of the pre-selected keyword search result homepage. google agents provide three types of Google awords keyword advertisements: Chinese promotion, global promotion, and expert promotion. Customers can select the awords promotion form based on the promotion needs. In addition to the keyword bidding price (CPC), the upper and lower positions of awords advertisements are also affected by Ctr. That is, the final ranking is determined by the product of CPC and CTR, that is to say, even if your bid is lower than your opponent, If you attract more users to click, you will still have the opportunity to get ahead of the CTR, effectively ensuring the cost-effectiveness of keyword ads;

How can I increase the number of ad display and clicks?

Your daily promotion budget determines the number of times your ads are displayed. The higher your daily advertising budget, the more your website will be displayed and clicked. To achieve the best performance for your Google advertising, the Google agent will optimize your advertising, including setting up a daily advertising budget and keyword recommendations;

How can I improve Google's ranking position?

The ranking position of Google promotion is determined by two factors, including the product of the spot price CPC (cost-per-click) and CTR (cost-per-click, upgrading these two parameters may lead to your location in advance, but Google does not tell the promotion customers how much they want to increase to ensure that your location is one or more in advance, the calculation formula is complex and confidential;

How to optimize website content and keywords?

Google agents recommend that you select the target audience for promotion, and focus on attracting keywords and links to directly related content or websites;

How to Select promotion keywords or phrases?

Common keywords may bring you a lot of access, but you cannot get the target customers. For example, if you are selling products related to "Table Tennis", but you do not want to use "Table Tennis" as a keyword, because some people who search for "Table Tennis" related information may come to your advertisement, however, the proportion of your potential customers is very low. You can use phrases to quickly find potential customers interested in your products. If you can select a keyword group: "table tennis racket" or "table tennis shoes"

How to select the promotion time?

The tourism industry is very different from other industries. The number of invalid clicks on weekends is relatively high, the IP Quality during work hours is relatively high, and the IP Quality in big cities is much higher than that in other places. Therefore, the Travel Network Station on the choice of delivery time, carefully consider, design a set of the most effective solutions.

Are keywords and advertising words more detailed?

Using concise keywords and advertising words, short and complex sentences are the best. If you have limited time to access the Internet, you 'd better write keywords and advertising words that you can remember at a glance;

How do I try to put multiple advertisements in each advertising group?

Customers can choose to use different advertising words, provide comparison results and suggestions, and track ad Ctr. Customers can replace the advertisements that are not liked according to their needs;

How does Google push work closely with website products or services?

What makes your products or services so professional? Valid? Superior? Or is it different? Use keywords and AD phrases to describe them. keywords can help more potential customers find you. Ad words can directly capture the customer's attention, for example, "romantic journey, considerate personalized service ";

How can we effectively play the role of advertising words in Google promotions?

Use the advertisement to tell the audience what they really want them to do. Confirm that this phrase is unique and accurately described for your business. To attract more attention and differentiate you from your competitors.

For example, "register a member now, come on", "don't buy a discount for a DVD server", "Buy a stereo speaker, the price is the lowest in the Milky Way, or "join the purchase now to give you a discount.

How do I enter the destination Page (destinationg URL) of the Google ad link )?

Make the "product" Page more elegant and effective. For example, if your advertisement provides a product, you can directly link it to the page that displays the product. When a Google search user is interested in the product or service that your advertisement requires, he or she will click an advertisement to enter your website. Therefore, your advertisement URL page (destinationg URL) they need to be taken directly to the page where the product or service you advertise is located, so that they can easily find the product they are interested in and reduce the time cost;

How to track customers from Google ads?

In addition to the Google ad analysis reports provided by the service provider, you can also use the tracking URLs function to analyze each advertisement or keyword to track the number of potential customers who have clicked on your website through Google ads, or tell you which key words are more favored. To use tracking URLs, you only need to add "? Referrer = source ", for example, if your url is: www.your-domain.com, your tracking URL may be a www.your-domain.com /? Referrer = Google. Of course it is necessary to perform a test beforehand. Test the new tracking URL in your browser to confirm that the settings are correct. If you find an error, you may want to remove the "/" after the domain: such as www.your-domain.com /? Referrer = Google modified to www.your-domain.com? Referrer = Google
Once you have created your tracking URLs, you can obtain traffic data from your server logs. Your log file records the source of each click on your website. You only need to calculate the number of entries that contain "google" (or other companies) in the referring URL.