- Do not do any market research, because you "know" Many people are eager to buy your new product.
- It will not be released until the software is perfect, no matter how long it takes.
- It entered a very competitive product direction and had a positive competition with existing products. Because you think that as long as you can achieve a negligible 1% share in this direction, you can make a fortune.
- Enter a completely non-competitive product direction. How hard is it to create a new market and cultivate potential customers?
- Just inCodeThink about marketing when it's close to completion.
- Develop software for groups that cannot or will not buy software (such as 10-year-olds, prison prisoners, Linux enthusiasts, people in developing countries, and developers.
- Do not care about marketing, because the wine is not afraid of alley depth.
- Focus on the technology itself and hope to impress other developers.
- Do not listen to customer feedback because you know what is best.
- Do not care about availability. It takes you thousands of hours to develop software, so you think customers can spend the last two hours learning to use it.
- I like to use the latest and most cutting-edge technologies.
- Do not back up the code, because the current hard disk is very reliable.
- Your software is free of charge even if you have not tried it.
Http://successfulsoftware.net/2011/10/03/12-ways-to-fail-at-commercial-software/.