13--Strategic management, business process management and reorganization, knowledge management

First, strategic management
1.What are the characteristics of enterprise strategy?

Global, long-term, resistance, programmatic,

2 , what are the characteristics of enterprise strategic decision-making?

1 ) The decision-making object is complex.

2 The problems faced are often unexpected and unpredictable.

3 the nature of decision-making directly relates to the future of enterprises

4 ) evaluation difficulties, difficult to standardize

3 , what are the three steps of strategic management? (remember)

Strategy development, strategy implementation, strategic assessment

4 , organization, including organizational philosophy and organizational purposes, please write down the definition of 2 people.

Organizational philosophy: The values, beliefs, and codes of conduct established by an organization for the way in which it manages its activities

Purpose of organization: activities that specify the organization to perform or intend to perform, and the type of organization present or expected.

5 , to determine the purpose of an organization, what to do first? (remember)

Identify its existing and potential customers

6 , what are long-term goals, and what are short-term goals?

The long-term goal is to provide for the Organization to implement the results it expects, usually beyond the organization's current fiscal year.

A short-term goal is an executive goal, and within a year, the manager is used to achieve the organization's long-term goals.

7 , what are the five steps of strategy development? (remember)

Strategic analysis, strategic grooming, strategic selection, strategic evaluation, strategic matching

8 , what are the external analyses in strategic analysis?

Macro trend analysis, industry analysis, external factor evaluation matrix

9 , what are the macro trend analysis? Please list the names and briefly describe them.

PEST analysis: Refers to the macro-environment analysis, p is the politics, E is the economy, S is society and culture, T is the technology

SCP Analysis: S is the market structure, C is the market behavior, p is the market performance

Ten , what does industry analysis include?

Concentration analysis, value chain analysis, five-force model

One , the five-force model believes that competition in the industry includes five basic competitive forces? (note) (see Figure 20.1, the five-force model)

Potential new entrants to the industry, competition for alternatives, buyer bargaining power, supplier bargaining power, competition among existing competitors

A , what are the internal analyses in strategic analysis? Please list the names and briefly describe them.

Competitive Posture Matrix (CPM): The CPM matrix is used to identify our key competitors and their strategic position relative to the specific strengths and weaknesses of these major competitors

Resources and Capacity Analysis: The competitive elements according to the importance of the degree of enterprise ownership and comprehensive analysis, so as to reveal the real competitive strength of enterprises.

Internal factor Evaluation matrix: the results of analyzing and evaluating the advantages and disadvantages of internal factors in enterprises are shown in matrix form.

- , strategic analysis of internal and external environment in the SWOT analysis, so strategy, WO strategy, ST Strategy, WT Strategic countermeasures are what? (remember)

So : Giving advantages and taking advantage of opportunities

WO : Harnessing opportunities and overcoming weaknesses

ST : Leverage advantage to avoid threats

WT : Reduce weaknesses, avoid threats

- , what are the three levels of strategy?

Corporate strategy, business strategy, functional strategy

the , the comprehensive strategy has strengthened type, defensive type, the expansion type, each includes what?

Enhanced strategy: Market penetration, market development, product development

Defensive strategy: Harvesting, joint ventures, divestiture, liquidation

Expansion strategy: integration and diversification, integration including forward integration, backward integration, horizontal integration; diversification includes concentration diversification and mixed diversification

- , the competitive strategy is differentiated, centralized, low-cost strategy, what is the meaning of each?

Differentiation strategy is to provide a unique product or service, to meet the special needs of customers, the formation of a competitive advantage strategy.

The focus strategy is to focus the business strategy on a specific target market, to provide special services or products for a specific region or a particular purchaser group. Low cost strategy refers to products or services that provide customers with lower prices

- , understanding figure 20.8 strategic position and earthquake evaluation diagram, please answer to the left CA, right repeatedly is, above FS, what does the following es mean?

CA : Competitive advantage is: Industry Advantage

FS : Financial Advantage ES: environmental stability

- , understand figure 20.9 big strategic matrix diagram, please answer the horizontal axis, ordinate, the meaning of four directions.

Horizontal axis: Weak competitive position to strong competitive position

Ordinate: Slow market growth to rapid market growth

+ , understand figure 20.10 Boston matrix, for stars, Taurus, skinny Dog, problem business, please explain their meaning (remember four names, and understand the content)

Star Business: The market leader in the fast-growing market is often profitable and is the company's future cash cow business.

Now Taurus business: Cash cow business can bring a lot of financial resources to enterprises

Problem business: Refers to the high market growth rate, low market share of the company's business

Thin dog business: business with slow market growth and low company share

- , please point out the development, maintenance, harvest, give up, respectively, what business to apply? (remember)

Development: Applicable to problem business

Maintenance: Applicable to cash cow business

Harvest: Suitable for problem business, thin dog business

Abandonment: Applicable to problem business, thin dog business

+ , the role of corporate strategic planning?

1 Strategic Plan is the basis of senior management's command

2 Strategic Plan is a means of dealing with uncertainty

3 Strategic Plan is a way to reduce waste and improve efficiency.

4 strategic planning is the basis for managers to control

A , from the perspective of strategy and organizational adaptation, what is the real key factor in choosing an organizational structure?

The understanding and grasping of the high-level management personnel to the pioneering problem, engineering technical problem, administration problem

at , what are the four types of strategic organization? The applicable conditions or characteristics of each individual. (remember)

Defensive type: Try to establish a stable business environment, produce limited products, occupy a part of the potential market, suitable for more stable industries.

Pioneering: The basic principle of compliance is flexibility, more suitable for dynamic environment, its ability is mainly reflected in the search and development of new products and market opportunities

Analytic type: Between defensive and pioneering, trying to get profit with minimal risk and maximum opportunity.

REACTIVE type: Suitable for business monopoly or highly operated industry

II. Business Process Management and reorganization

1 , what are the 6 elements of a process?

Input resource, activity, activity interaction (i.e. structure), output, customer, value

2 , what is the definition of business process management? What is the difference between BPM and BPR?

is a systematic approach centered on a standardized, end-to-end business process, with the aim of continuously improving organizational business performance.

3 , what is the core of process management? What is the essence?

The core is the process. Essence is the construction of superior business processes

4 , what are the four steps involved in good business process management? (Note: similar to PDCA)

Process design, process execution, process evaluation, process improvement

5 , what are the analysis and design methods of the process? (Answer six small headings)

Value chain analysis method, ABC cost method, process modeling and simulation, business process analysis modeling method based on unified modeling Language, brainstorming and Delphi method, benchmark aiming method

6 , what is the primary problem of BPR? (remember)

Unified understanding, so that all staff to implement the BPR can achieve consensus

7 , the implementation of BPR will cause a variety of enterprises, multi-level changes, mainly including which three aspects?

(1) the change of corporate culture and concept

(2) changes in business processes

(3) changes in organization and management

8 , multi-layer BPR implementation body structure will decompose the implementation of BPR three levels, including the concept of reconstruction layer, what and what?

Process reconstruction layer, tissue reconstruction layer

Third, knowledge management
1, for the project management organization, what is knowledge?

is the project management organization has the design and development results, a variety of patents, non-patented technology, design and development capabilities, project members have mastered the skills and other intellectual resources

2 , what is the definition of knowledge management? What are the four areas involved in knowledge management? (remember)

Knowledge management refers to the process of creating, acquiring and using knowledge in order to enhance the performance of the organization.

Knowledge management involves: top-down monitoring, promotion of knowledge-related activities, creation and maintenance of knowledge infrastructures, updating of organization and conversion of knowledge assets, use of knowledge to improve value.

3 , what are the five steps of explicit knowledge management?

1 ) Explicit knowledge acquisition

2 ) Explicit Knowledge filtering

3 ) explicit Knowledge Organization

4 ) explicit knowledge dissemination

5 ) Explicit Knowledge application

4 , what are the methods of sharing tacit knowledge? (remember)

1 ( ) coding 2) face contact 3) Personnel rotation 4) network

5 , what are the five levels of the value pyramid of intellectual resources, and what are the differences from low to high? Among them, which 2 is the initial, which 3 is the offensive strategy?

Defense, cost control, profit center, integration, vision.

Defense and cost control are initial; profit center, integration, foresight are offensive strategies

6 , what is the core of e-commerce? What are the four streams that make up e-commerce? Which is the most basic?

The core is the data information, the four kinds of flows that constitute e-commerce are: information flow, logistics, capital flow, quotient flow. The most basic is the information flow

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13--Strategic management, business process management and reorganization, knowledge management