14 tips to improve the quality of website construction of small and medium-sized enterprises

1 How to choose your own domain name for enterprise construction station?

The name and image of a company is consistent with the domain name, is the premise of network marketing enterprises. Since the domain name is unique, once a domain name is registered successfully, no other organization can register the same domain name. Therefore, the domain name is an important network trademark, in the network marketing to play the role of corporate identity, in the name of domain names, to take into account the name of the domain name and the enterprise, identity unity. A good domain name should be concise, avoid too long characters cause memory difficulties, in addition, the domain name should also take into account the international Internet, taking into account the world's users. A good domain name, is related to the future enterprise network brand image successfully set the overall situation. If your domain name is inconvenient to be remembered by your potential users, it is tantamount to letting them forget how to find your company's virtual façade.

2 does the enterprise website need to use space ?

How much space does it take to build a corporate website? How should enterprises choose space?

Enterprises need to have their own space to build a station, that is to choose the right server, the size of the space is mainly based on the size of the enterprise, the size of the site to choose, under normal circumstances, the strength of large enterprises, and based on the enterprise's own huge database and security considerations, to choose their own set up a server for the best choice; Midsize enterprises are more willing to choose server hosting services, which eliminates the overhead of managing, maintaining, and network administrators; Small businesses can share virtual hosts, space leases. General small and medium sized enterprise website probably space in 100m-200m space.

3 Enterprise to build a website need to plan ?

The site is too much to be planned, which is often not valued by the owners and producers of the site. Many enterprises in the Web site, simply engaged: to find some information about the Enterprise profile and product profile, coupled with a few photos, to the producer, told a few words "do beautiful ah" and so on, the rest of the matter is waiting for acceptance. The producer, is the first to comply with the views of customers, to maximize customer satisfaction, to the homepage good-looking, add some dynamic effect and so on, finish the job. Such a site, may be really beautiful, both sides are satisfied, but definitely not a good site is a very practical. Why? Because it is a corporate propaganda album, similar to a blackboard, it conveys only some simple information.

A practical, valuable good website, especially the enterprise website, it should have a certain function, we call it functional Web site. The functional website, is the network technology and the enterprise actual combination product, it is the real useful thing.

The construction of a good corporate website, is actually a marketing integration process, it first needs to understand the various needs of enterprises, including understanding of the enterprise's market conditions, competitive status, marketing channels, ways and methods, and then, combined with the Internet technology, suitable for online operation, moved to the Internet ( Of course is better than the original network operation), can be combined with the network to combine it. In this way, the function of this site is applicable and effective.

Most enterprises, although it is an expert in traditional marketing, but the Internet, especially the network can realize the function does not understand, or is not very in-depth understanding, then he also can not mention what requirements, do not expect to set what function, this time, the need for network marketing planners. And how to more simple to reflect the function of the site, these functions and how the Enterprise CI system and so on, is the site of in-depth planning, but also every good site can not be separated from.

This shows that the site needs to be planned. and understand the market law, with a wealth of traditional marketing planning experience, but also very familiar with the Internet, coupled with the noble concept of professional ethics, these are an online marketing planners are required. Enterprise Construction Station needs a complete plan, this plan must have the enterprise market analysis, the feasibility analysis, the target group analysis, the website main column setting, the website main function, the website overall structure and so on various contents. Network intelligence will be in conducting a variety of surveys, analysis of the results for the enterprise to develop the most suitable for the enterprise planning case.

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